Michael metcalf

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Michael metcalf

  1. 1. Spatial Networking Michael Metcalf Product Management, User Location Yahoo! Geo Technologies
  2. 2. What I’ll talk about… +
  3. 3. Spatial Networking?
  4. 4. Spatial Networking enables real- time collaboration and communication with those in your immediate vicinity, even if you don’t know them.
  5. 5. Technology!
  6. 6. In Q2 2010, 19% of Mobile Devices Sold Worldwide were Smart 6% Android & Other 13% iPhone OS Smart Phones 81% Feature Bloomberg 8.12.10
  7. 7. …but Growing Fast +50 % +32 % # of Smart- % of phones All Mobile phones Q2 2009 – Q2 2010 Bloomberg 8.12.10
  8. 8. By 2011, 80% of Mobile Devices will have GPS 80% iSuppli 7.19.10
  9. 9. In 2015… 700-800 million smartphones will be sold worldwide 5 billion people on earth over age 15 ~2 billion of whom will have a smartphone purchased in the previous 3 years 4200% increase in LBS mobile marketing IDC 9.10
  10. 10. In other words, we will know where you are.
  11. 11. Where You Are
  12. 12. Some Definitions… Locations You Care About Physical Locations Declared Locations Check Ins
  13. 13. Foursquare is adding 1 Des Moines worth of users per month.
  14. 14. This is Des Moines.
  15. 15. Foursquare Growth pathawks
  16. 16. According to Foursquare, Des Moines is very close to The Middle of Nowhere.
  17. 17. Middle of Nowhere… RAYGUN Design
  18. 18. Social LBS is hot in 2010, but… …only 1 in 25 Americans have tried it …only 1 out of 100 use them weekly …70% are age 20-35 …80% of users are male Forrester Research 7.2010
  19. 19. Location Based Services are not inherently social.
  20. 20. So let’s focus on Physical Locations
  21. 21. fensterbme
  22. 22. Photography Disco Lover Vegetarian Cyclist Lisergia, Mpozzobon, gruesome
  23. 23. mapmeet
  24. 24. kordite
  25. 25. donut2d
  26. 26. Roadside America
  27. 27. webwalker
  28. 28. SF CycleTracks
  29. 29. shopkick
  30. 30. +
  31. 31. Time + Place = Location History
  32. 32. Google Latitude
  33. 33. PlaceTrack
  34. 34. 6,000
  35. 35. = the number of LBS apps available on iPhone. iSuppli 7.19.10
  36. 36. Location History, a Personal Utility
  37. 37. Social Location History Sept 29, 2004
  38. 38. 1 Maintaining a personal location history service will be a mainstream utility.
  39. 39. Psychographics of Place
  40. 40. The best companies will use location history to learn more about how our movements, behaviors, and preferences imprint the space around us.
  41. 41. • Tourist • Local • Either walkingsf
  42. 42. Sportacular Check In
  43. 43. mapmeet
  44. 44. mapmeet
  45. 45. mapmeet
  46. 46. sfagogo
  47. 47. dphiffer
  48. 48. Exit Strategy NYC
  49. 49. Photographer Disco Lover Vegetarian Cyclist
  50. 50. Vegetarians Disco- Disco -ers Cyclists VW Spider Sculpture Enthusiasts
  51. 51. 2 As we move through space, we define places with our behaviors and preferences. In turn, every place is imprinted with our psychographics.
  52. 52. If the places we go reflect our interests… …then we often have something in common with those in our immediate proximity.
  53. 53. Those Nearby
  54. 54. Who is Near You Right Now… Unknown Known Unknown Known (Can’t remember their name) (Me)
  55. 55. get a different HELP? perspective Local INFO Build Transit Critical tips Mass communicate uncover what you can’t see
  56. 56. HELP?
  57. 57. You people should talk.
  58. 58. Build Critical Mass
  59. 59. vermininc
  60. 60. Slugs & Casual Carpools
  61. 61. prasenberg
  62. 62. communicate uncover what you can’t see
  63. 63. LoveGetty
  64. 64. hyperbolation
  65. 65. shehan
  66. 66. MessageParty
  67. 67. Qilroy
  68. 68. LoKast
  69. 69. Nokia Instant Communicator
  70. 70. Apple iGroups?
  71. 71. Local INFO Transit tips
  72. 72. articnomad
  73. 73. BlockChalk
  74. 74. Foursquare Tips
  75. 75. mvjantzen
  76. 76. wctc
  77. 77. mr_t_in_dc
  78. 78. sp8254
  79. 79. Where’s My %$#@ Umbrella? Where’s My %$#@ Umbrella?!
  80. 80. get a different perspective
  81. 81. Water buffalo. What’s going on up ahead? almostinfamous
  82. 82. rickyromero
  83. 83. MouseWait
  84. 84. dawilson dey
  85. 85. Flash Mobs gdudg
  86. 86. 3 You probably have something in common with those around you.
  87. 87. Spatial Privacy
  88. 88. Learning from (Location) History
  89. 89. Flavors of Spatial Privacy Avoid Obscure Check Out
  90. 90. Privacy Avoid Aggregate Personal
  91. 91. visualthinker
  92. 92. Privacy Obscure Aggregate Personal
  93. 93. Facebook Places
  94. 94. Neer
  95. 95. Location Labs
  96. 96. Privacy Check Out
  97. 97. biggreymare
  98. 98. 4 Privacy is a core feature of Spatial Networking.
  99. 99. In Summary…
  100. 100. 1 Maintaining a personal location history service will become a mainstream utility. As we move through space, we define places with 2 our behaviors and preferences. Every place is imprinted with our psychographics. 3 You probably have something in common with those around you. 4 Privacy is a core feature of Spatial Networking.
  101. 101. Thanks!
  102. 102. Contact Twitter Geocalf Yahoo! metcalf@yahoo-inc.com LinkedIn linkedin.com/in/michaellmetcalf
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