Michael Boland Local Social

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Michael Boland Local Social

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Michael Boland Local Social

  1. 1. You May Tweet The Bride 1 Proprietary and Confidential. Copyright © 2009 BIA/Kelsey. All Rights Reserved.
  2. 2. 2 Proprietary and Confidential. Copyright © 2009 BIA/Kelsey. All Rights Reserved.
  3. 3. Producing local content 1. User driven 2. Geotagging API 3. Real-time location 3 Proprietary and Confidential. Copyright © 2009 BIA/Kelsey. All Rights Reserved.
  4. 4. Consuming local content Valuable context for local conversations 4 Proprietary and Confidential. Copyright © 2009 BIA/Kelsey. All Rights Reserved.
  5. 5. Social Integrations on AT&Ti Properties Share Content via Social Networks Facebook Connect Integration 5 Proprietary and Confidential. Copyright © 2009 BIA/Kelsey. All Rights Reserved.
  6. 6. 6 Proprietary and Confidential. Copyright © 2009 BIA/Kelsey. All Rights Reserved.
  7. 7. 7 Proprietary and Confidential. Copyright © 2009 BIA/Kelsey. All Rights Reserved.
  8. 8. 8 Proprietary and Confidential. Copyright © 2009 BIA/Kelsey. All Rights Reserved.
  9. 9. Twitter & Local Mashups: Superpages Direct message @SP411 on Twitter with local search query (listings, weather, movies, directions.) 9 Proprietary and Confidential. Copyright © 2009 BIA/Kelsey. All Rights Reserved.
  10. 10. Twitter & Local Mashups: Calgary.com Local search results returned with traditional listings and most recent related tweets. 10 Proprietary and Confidential. Copyright © 2009 BIA/Kelsey. All Rights Reserved.
  11. 11. Twitter & Local Mashups: iAte Indexes food & restaurant mentions on Twitter. 11 Proprietary and Confidential. Copyright © 2009 BIA/Kelsey. All Rights Reserved.
  12. 12. Social Media Use Among “INC. 500” 12 Proprietary and Confidential. Copyright © 2009 BIA/Kelsey. All Rights Reserved.
  13. 13. Use of Traditional vs. Digital Media Varies Widely by Age of Business Use of Print Yellow Pages vs. Twitter (by Age of Business) Twitter: Overall 9% Source: Local Commerce Monitor. Wave XI July 2007 (Sample 304). Wave XII August 2008. (Sample 299). Wave XIII August 2009 (Sample: 302). 13 Methodology: Online. Co-sponsor: ConStat. Proprietary and Confidential. Copyright © 2009 BIA/Kelsey. All Rights Reserved.
  14. 14. Attitudes Towards Social Media SMBs that Intend to Use a Page On a Social Site in Next 12 Months Overall average @ 32% Note: Scale begins at 10%. Source: Local Commerce Monitor. Wave XI July 2007 (Sample 304). Wave XII August 2008. (Sample 299). Wave XIII August 2009 (Sample: 302). Methodology: Online. Co-sponsor: ConStat. 14 Proprietary and Confidential. Copyright © 2009 BIA/Kelsey. All Rights Reserved.

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