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Kelsey: Top 5 Mobile Trends
Kelsey: Top 5 Mobile Trends
Kelsey: Top 5 Mobile Trends
Kelsey: Top 5 Mobile Trends
Kelsey: Top 5 Mobile Trends
Kelsey: Top 5 Mobile Trends
Kelsey: Top 5 Mobile Trends
Kelsey: Top 5 Mobile Trends
Kelsey: Top 5 Mobile Trends
Kelsey: Top 5 Mobile Trends
Kelsey: Top 5 Mobile Trends
Kelsey: Top 5 Mobile Trends
Kelsey: Top 5 Mobile Trends
Kelsey: Top 5 Mobile Trends
Kelsey: Top 5 Mobile Trends
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Kelsey: Top 5 Mobile Trends

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Michael Boland Mobile Superforum Intro

Michael Boland Mobile Superforum Intro

Published in: Technology, Business
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  • 1. First…What the Heck is a Superforum? • Intro Data: The BIA/Kelsey Take • Keynote: Surojit Chatterjee, Product Manager, Google • Segment I: Mobile Local App Demos • Segment II: Location and Monetization • Segment III: Where to Begin? Apps, SMS & Mobile Web 1 Proprietary and Confidential. Copyright © 2009 BIA/Kelsey. All Rights Reserved.
  • 2. Our Sponsor: MLM Contact: mtaylor@kelseygroup.com 2 Proprietary and Confidential. Copyright © 2009 BIA/Kelsey. All Rights Reserved.
  • 3. ILM: 9 Subscribe Now for Conference Specials iPhone Users Text “iPhone” to 79338 (SWEET) and download the free app. All Other Phones Text “Kelsey” to 79338 (SWEET). Brought to you by and Mobile Marketing 3 www.shooger.com/app Proprietary and Confidential. Copyright © 2009 BIA/Kelsey. All Rights Reserved.
  • 4. Top 5 Mobile Trends 1. Global Mobile Usage: The Leading Indicator 2. Hardware is Getting Smarter 3. Mobile = Local 4. Think Different: It’s not Just the Web on a Smaller Screen 5. Mobile Product Options are Growing… What’s Your Strategy? 4 Proprietary and Confidential. Copyright © 2009 BIA/Kelsey. All Rights Reserved.
  • 5. Trend # 1: Global Mobile Usage: A Leading Indicator Source: Morgan Stanley – Economy + Internet Trends Report, Oct 2009 5 Proprietary and Confidential. Copyright © 2009 BIA/Kelsey. All Rights Reserved.
  • 6. Mobile Internet Usage: In Perspective Millions of Users Source: comScore, eMarketer, CTIA, U.S. Census Bureau 6 Proprietary and Confidential. Copyright © 2009 BIA/Kelsey. All Rights Reserved.
  • 7. Trend #2: Hardware is Getting Smarter Supporting Evidence Verizon & T-Mobile: 40 percent of new devices sold are smart ↑ 10.1 points from 2008 phones ↑ 10.1 points from Wave II Nielsen: Predicts 50 ↓ 10.1 points from 2008 percent Smartphone penetration by mid- 2011 BIA/Kelsey Mobile Market View, Wave III Source: Mobile Market View Wave III, October 2009, sample = 504; Wave II, October 2008, sample = 512; Wave I, September 2007, 7 sample = 500. Methodology: Online. Cosponsor: ConStat. Proprietary and Confidential. Copyright © 2009 BIA/Kelsey. All Rights Reserved.
  • 8. Likelihood of Purchasing a Smartphone More than one-half of consumers using mobile devices report they are “Very Likely” or “Somewhat Likely” to purchase a new smartphone within the next two years. Note: Percentages may not total 100 due to rounding. Source: Mobile Market View Wave III, October 2009, sample = 504; Wave II, October 2008, sample = 512; Wave I, September 2007, 8 sample = 500. Methodology: Online. Cosponsor: ConStat. Proprietary and Confidential. Copyright © 2009 BIA/Kelsey. All Rights Reserved.
  • 9. Mobile Internet Access Exploding • Users accessing mobile web >10 per week now represents one-fifth of the mobile population. • Mean number of Internet accesses per month, for all users, doubled to 20. Accesses per Month, by all Users Mean Number of Internet Source: Mobile Market View Wave III, October 2009, sample = 504; Wave II, October 2008, sample = 512; Wave I, September 2007, 9 sample = 500. Methodology: Online. Cosponsor: ConStat. Proprietary and Confidential. Copyright © 2009 BIA/Kelsey. All Rights Reserved.
  • 10. Trend #3: Mobile = Local • Portability and location awareness of mobile ~ Immediacy of local • Google: 1/3 of mobile searches are local. • Volume of people who access local content on the mobile device is 32.5 million -- a 51 percent YoY increase (comScore). 10 Proprietary and Confidential. Copyright © 2009 BIA/Kelsey. All Rights Reserved.
  • 11. Location-Based Services About one-quarter of users report using, location aware services (such as Twitter or Loopt) -- up almost 8 points from 2008. Source: Mobile Market View Wave III, October 2009, sample = 504; Wave II, October 2008, sample = 512; Wave I, September 2007, 11 sample = 500. Methodology: Online. Cosponsor: ConStat. Proprietary and Confidential. Copyright © 2009 BIA/Kelsey. All Rights Reserved.
  • 12. Commercial Searches in Past Six Months Searches for local products or services now exceed out-of-market searches by a wide margin. Out-of-market searches Local searches Source: Mobile Market View Wave III, October 2009, sample = 504; Wave II, October 2008, sample = 512; Wave I, September 2007, 12 sample = 500. Methodology: Online. Cosponsor: ConStat. Proprietary and Confidential. Copyright © 2009 BIA/Kelsey. All Rights Reserved.
  • 13. Trend # 4: Thinking Different • Mobile isn’t just the web on a smaller screen • Move beyond “What” and “Where”: Local discovery • Voice and visual search • Example: Shopsavvy • New ad units? 13 Proprietary and Confidential. Copyright © 2009 BIA/Kelsey. All Rights Reserved.
  • 14. Trend #5: Mobile Product Options are Growing… • So you want to “get into” mobile? • First step: Decide your goals (branding, clicks, foot traffic, etc.) • Second step: choose a platform that meets those goals • SMS, Mobile App, Mobile Website… • Partly a numbers game: reach will always be a goal 14 Proprietary and Confidential. Copyright © 2009 BIA/Kelsey. All Rights Reserved.
  • 15. Now, A Company You May Have Heard Of… 15 Proprietary and Confidential. Copyright © 2009 BIA/Kelsey. All Rights Reserved.

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