Innovation Through Open Location Presentation

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Yahoo Open location - Tyler Bell

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Innovation Through Open Location Presentation

  1. 1. Innovating on Open Location Tyler Bell 20 May 2009 [email_address]
  2. 2. Webvolution A Geo-Enriched, Location-Aware Internet Web 1.0: Web of Documents Web 2.0: Web of People Web x: Web of the World
  3. 3. Yahoo! Open Location <ul><li>Creating an Open Infrastructure for a Location-Aware Internet: </li></ul><ul><ul><li>Open Ownership: control and transparency </li></ul></ul><ul><ul><li>Open Exchange: avoid ‘roach motel’ mentality – locations accessible across apps/devices/platforms </li></ul></ul><ul><ul><li>Open Platforms: easy to use, accessible </li></ul></ul><ul><ul><li>Open Data: using the same grammar and vocabulary to describe named place geography </li></ul></ul><ul><li>Part of the Y!OS initiative </li></ul><ul><li>Open = Ethos and Product </li></ul>
  4. 4. Placemaker Developers specify unstructured and atomic content: feeds, web pages, ad creative, status updates, etc. Placemaker identifies, disambiguates, and extracts places Placemaker returns geographic metadata to help developers determine the ‘whereness’ of content 1 2 3
  5. 5. Placemaker XML, Text, HTML, RSS, etc. Miami Florida Keys Fort Lauderdale St Petersburg <ul><li>Geo-enrich your unstructured and atomic content: </li></ul><ul><ul><li>web pages, news </li></ul></ul><ul><ul><li>feeds, blog posts, </li></ul></ul><ul><ul><li>status updates, ad titles and creatives </li></ul></ul>Count WOEID Path x3 2450022 /html/body/h1 x2 23511750 /html/body/p x1 2405797 /html/body/h2 x1 2487180 /html/body/h2
  6. 6. <ul><li>Freely available </li></ul><ul><li>No formal rate limit </li></ul><ul><li>Uses GeoPlanet data </li></ul><ul><li>Global and multilingual; strongest in EFIGS </li></ul><ul><li>Returns: </li></ul><ul><ul><li>WOEIDs </li></ul></ul><ul><ul><li>Count and occurrence </li></ul></ul><ul><ul><li>Path and character offset </li></ul></ul><ul><ul><li>Admin and colloquial scopes </li></ul></ul>Placemaker in a Nutshell
  7. 7. <ul><li>Millions of placenames in multiple languages </li></ul><ul><li>WOEID – permanent unique identifiers </li></ul><ul><li>Vertical and Neighboring Relationships </li></ul><ul><li>Now freely available as a tab-delineated download </li></ul><ul><ul><li>(under Creative Common Attributions ) </li></ul></ul><ul><li>http://developer.yahoo.com/geo/geoplanet/data </li></ul>GeoPlanet Data
  8. 8. Creating a Location-Aware Internet Web 2.0: Web of People Web 1.0: Web of Documents + = Open Location Web x: Web of the World
  9. 9. More Information <ul><li>http://developer.yahoo.com/geo/ </li></ul><ul><li>[email_address] </li></ul>

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