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Panos Bethanis Local Search Marketing

Panos Bethanis Local Search Marketing



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    DirectoryM DirectoryM Presentation Transcript

    • December 9, 2009
    • Index DirectoryM – Background Local Search - User Requirements Provider Focus - User Intent Data and Content JDPower Visual News and Community The Columbus Dispatch Visual Events and Promotions Car and Driver Visual Local Constituents Redefined Looking Ahead at Local Publishing Questions / More Information BETIS Confidential Slide 2
    • DirectoryM – Background Key Statistics DirectoryM’s technology platform facilitates the organization of local information worldwide and effectively brings local Offices: buyers and sellers together online. Boston, USA Guangzhou, China Managua, Nicaragua Founded in 2002 Lille, France London, United Kingdom Acquired by BET in 2007 Madrid, Spain 500+ Local and Vertical Media Partners Athens, Greece Criciúma, Brazil 300+ Local Data Partners Employees: 12 International Markets 76 Key Metrics: Approximately 25MM monthly visitors growing at 15% per month IYP & Content Network: 500+ local and vertical media partners 300+ local data providers 25,000+ new topics launched per month 10,000+ new companies per month 5,000+ new events per month International Markets: China, United Kingdom, Spain, France, Brazil, Australia, Canada, Mexico, Italy, Greece, Romania, and Turkey BETIS Confidential Slide 3
    • Local Search – User Requirements Local Search Users are: Impatient Require precise real-time information Hard to Satisfy – expect all relevant sources of information Product and service updates Event schedules Vendor availability Peer support Expert advice Trusted facilitators BETIS Confidential Slide 4
    • Provider Focus – User Intent Local providers must deliver on user intent via: Constant data collection and organization Credible confirmations, opinions, and updates Peer experience - dynamic and vetted Community access - ability to engage Contextual advertisers and providers Interactivity BETIS Confidential Slide 5
    • Data and Content (1 of 2) User need: Homeowners insurance in New York, NY Requirements: Qualified, local providers Expert advice State requirements and regulations Supplemental reading materials
    • Data & Content (2 of 2) BETIS Confidential Slide 7
    • News and Community (1 of 2) User need: Childcare in Columbus, OH Requirements: Qualified, local providers Expert advice Peer feedback Subject-matter news BETIS Confidential Slide 8
    • News and Community (1 of 2) BETIS Confidential Slide 9
    • Events and Promotions (1 of 2) User need: New BMW in Boston, MA Requirements: Qualified, local providers Promotional offers and savings Federal tax incentives Showcases and preview events BETIS Confidential Slide 10
    • Events and Promotions (1 of 2) BETIS Confidential Slide 11
    • Local Constituents Redefined Multiple Sources Required: Respect the enthusiast, educate the public Enrich through bulletins, blogging, and community gateways Allow for expert administrators Full Distribution: Direct referral Host allowance User invitation Social means – Facebook, Twitter, MySpace, etc. BETIS Confidential Slide 12
    • Looking Ahead at Local Publishing BETIS Confidential Slide 13
    • Questions / More Information Panos Bethanis President/CEO BETIS/DirectoryM 100 Franklin Street; Suite 900 Boston, MA 02110 Phone: 617.933.7500 Email: BETIS Confidential Slide 14