Claudio - Local Social Networks

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Claudio - Local Social Networks

  1. 1. Making Sense of Social Networks And their use for business Make location social
  2. 2. Welcome Claudio Schapsis Claudio.schapsis@bdnooz.com www.bdnooz.com @lbs_pro @LBSLatAm LBHL – Location Based Human Logistics LBS LATAM
  3. 3. Who wants to be a millionaire? ??? is a service which enables users to easily Record, Annotate, Organize and Share their personal geo-data on the Next Generation Web. ??? lets you discover right here, right now information about places all around you Spontaneous Dating. ??? is a safe and easy dating service for meeting people near you. Take Location-driven Services to new heights with the ??? Geographic Messaging Services Platform ??? is about connecting with the people and places around you. We'll help you spend more time with your friends, show you new places and introduce you to people in your neighborhood With ??? , you can find interesting singles close-by, strike up a conversation, maybe grab a drink or share a cup of coffee with one of them and make a new friend Explore the world around you and find nearby Places which your friends and other ????? users have created. Discover the world around you. ??? shows you who’s around, what to do and where to go.
  4. 4. What is your marketing proposition Who wants to be a millionaire? Abaq.us is a service which enables users to easily Record, Annotate, Organize and Share their personal geo-data on the Next Generation Web. Socialight lets you discover right here, right now information about places all around you Take Location-driven Services to new heights with the Alcatel-Lucent Geographic Messaging Services Platform With Skout, you can find interesting singles close-by, strike up a conversation, maybe grab a drink or share a cup of coffee with one of them and make a new friend Discover the world around you. Loopt shows you who’s around, what to do and where to go.
  5. 5. Show me the money $$$ Operator offers LBS Developer Free or Freemium and charge for offers and service. LBS the service charge for the developer service charge third parties
  6. 6. Bargain Power of Suppliers Operators, Handset Manufacturers, M2M Providers, Interfaces, Maps, SMS Aggregators, Government
  7. 7. Threat of New Entrants
  8. 8. Threat of New Entrants $$$$
  9. 9. Threat of substitution Social + Geo-Something Is Location a Feature? Can a full concept be developed around Location? How important is immediacy? Real location, future location, or virtual location?
  10. 10. The relationship with the operators What is the typical mobile providers’ involvement (if any) and how they should be involved?
  11. 11. Does your service depends on technology?
  12. 12. The size factor How to growth the network scale and usage frequency What are the catalysts?
  13. 13. Welcome to Hotel California Lack of privacy as fundamental part of the business Who owns the location information of your customers? Can they delete their tracks, comments, ratings? Is your business model “…We are programmed to receive. using the location data You can checkout any time you like, for third parties? But you can never leave!...”
  14. 14. A Social Operating System? Is there a place for a Social Operating System Skout What is the potential of & More Socialight community convergence? Will networks share location? Social Where is the Market Going? More Operating System Loopt Alcatel- Other Lucent Abaq.us
  15. 15. Challenges What are the Drivers in this space? What are the Challenges? If you could go back in time and change something in the path of your company what would it be?
  16. 16. Conclusions and Questions from the Public Claudio Schapsis Claudio.schapsis@bdnooz.com www.bdnooz.com @lbs_pro @LBSLatAm

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