Alok Deshpande - Loopt

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Loopt Advertising

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Alok Deshpande - Loopt

  1. 1. Mobile Advertising Strategies: Present & Future Alok Deshpande | 9.22.2009
  2. 2. What is Loopt? people places events things
  3. 3. The Carrier & Platform Ecosystem
  4. 4. Key Costs Location Device Support / Testing Map Services SMS Integration
  5. 5. Ads on a mobile devices Occupy limited real estate Need to engage, Cannot be ignored be relevant, and easily high value Display Ad Can be hard to interact with
  6. 6. Enter the life graph
  7. 7. How does this help? Knowing users helps deliver them great services You’re considering going to a mid-priced Japanese restaurant a few blocks down -> System recommends others that are better rated and equally close You and Laura go to the same sandwich shop around the same time everyday -> System introduces you to Laura
  8. 8. How does this help? Location and social information makes ads highly relevant Coupons deliver value and are actionable
  9. 9. Just the beginning Bidder A: Bidder B: $1.25 CPC $2.81 CPC You Bidder C: $2.11 CPC you
  10. 10. If you slept through the rest... • Ads can work for mobile services • Must be actionable, relevant, and well targeted • Your “life graph” enables cool features and can determine ad relevance

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