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Alok Deshpande - Loopt

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Loopt Advertising

Loopt Advertising

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  • 1. Mobile Advertising Strategies: Present & Future Alok Deshpande | 9.22.2009
  • 2. What is Loopt? people places events things
  • 3. The Carrier & Platform Ecosystem
  • 4. Key Costs Location Device Support / Testing Map Services SMS Integration
  • 5. Ads on a mobile devices Occupy limited real estate Need to engage, Cannot be ignored be relevant, and easily high value Display Ad Can be hard to interact with
  • 6. Enter the life graph
  • 7. How does this help? Knowing users helps deliver them great services You’re considering going to a mid-priced Japanese restaurant a few blocks down -> System recommends others that are better rated and equally close You and Laura go to the same sandwich shop around the same time everyday -> System introduces you to Laura
  • 8. How does this help? Location and social information makes ads highly relevant Coupons deliver value and are actionable
  • 9. Just the beginning Bidder A: Bidder B: $1.25 CPC $2.81 CPC You Bidder C: $2.11 CPC you
  • 10. If you slept through the rest... • Ads can work for mobile services • Must be actionable, relevant, and well targeted • Your “life graph” enables cool features and can determine ad relevance