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Social media for busy dames
 

Social media for busy dames

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Brandy Nagel, social media coach, presented this slide show to Les Dames d’Escoffier International via webinar on 5/3/2010

Brandy Nagel, social media coach, presented this slide show to Les Dames d’Escoffier International via webinar on 5/3/2010

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Social media for busy dames Social media for busy dames Presentation Transcript

  • Social Media for Busy Dames
      Learn what you need to know about Facebook, Twitter, blogging, etc., so you can:
      • promote your business
      • advance non-profit initiatives
      • monitor your online reputation
      • protect your privacy
      We'll talk about the essential social marketing tools and what you need to know.
  • Social Media: is it puppy love?
  • Companies with high levels of social media activity increased revenues by 18% on average in the last 12 months. Source: Research from Wetpaint & Altimeter
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  • Social technology is democratizing communications.
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  • How can your company stand out in a crowd?
  • Rules of Social Media
    • Start slow and ramp up.
    • Reserve your online name on platforms you may use later. www.namechk.com
    • Be consistent:
      • Use the same name and visual images
      • Use one voice or a specific vocabulary
      • Establish a schedule of communications
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  • Rules of Social Media
    • Develop your search skills.
    • If you participate in only one online community, it should be LinkedIn.
      • Explore LinkedIn Groups and Questions & Answers
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  • Rules of Social Media
    • Think about your personal safety at all times
      • Review your privacy settings on Facebook, LinkedIn and other sites.
      • Delete accounts you don't intend to use again.
      • Never post
        • User names and passwords
        • Detailed contact information
        • Personal travel plans
      • Set up Google Alerts to monitor important topics
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  • Questions? Facebook Twitter LinkedIn Blogging Promoting your business Online reputation Digital presence Privacy and safety
  • Thanks, ladies! Brandy Nagel, Social Media Coach [email_address]
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