Hiring managers do not hire forgettable people. Use personal branding to become memorable… and improve your chances at get...
Branding consists of lots of things: personal style, signature item, a particular mannerism, etc.
Here are some practical ways to create and re-enforce your brand and reputation </li></ul></ul>
Before we begin… <ul><li>Please pull out your business card
Introduce yourself to the person sitting closest to you
Do you have a blog?
Are you on Facebook? Twitter? LinkedIn? </li></ul>
How can you  stand out  in a crowd?
 
 
Props
 
 
 
Passion
 
 
 
 
Competency
 
 
 
Natural abilities & assets
 
 
 
Over the top
 
You can’t control what people think about you But you can influence what they hear, see, read….
Your brand is a set of emotional and mental associations that represent you
Components <ul><li>Smile
Skin
Facial Expressions
Mannerisms
Aroma/Odor
Voice
Athletic Ability
Silhouette
Clothes </li></ul><ul><li>Personality
Character
Moods
Experience
Reputation </li></ul>
 
Solidifying your personal brand <ul><li>Google yourself – web  and  images </li></ul>
Go yourself
 
 
Solidifying your personal brand <ul><li>Google yourself – web  and  images
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Personal branding for job seekers

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  • Go google yourself
  • Personal branding for job seekers

    1. 1. Hiring managers do not hire forgettable people. Use personal branding to become memorable… and improve your chances at getting the next opportunity. <ul><ul><li>Personal branding is important because it helps people remember you.
    2. 2. Branding consists of lots of things: personal style, signature item, a particular mannerism, etc.
    3. 3. Here are some practical ways to create and re-enforce your brand and reputation </li></ul></ul>
    4. 4. Before we begin… <ul><li>Please pull out your business card
    5. 5. Introduce yourself to the person sitting closest to you
    6. 6. Do you have a blog?
    7. 7. Are you on Facebook? Twitter? LinkedIn? </li></ul>
    8. 8. How can you stand out in a crowd?
    9. 11. Props
    10. 15. Passion
    11. 20. Competency
    12. 24. Natural abilities & assets
    13. 28. Over the top
    14. 30. You can’t control what people think about you But you can influence what they hear, see, read….
    15. 31. Your brand is a set of emotional and mental associations that represent you
    16. 32. Components <ul><li>Smile
    17. 33. Skin
    18. 34. Facial Expressions
    19. 35. Mannerisms
    20. 36. Aroma/Odor
    21. 37. Voice
    22. 38. Athletic Ability
    23. 39. Silhouette
    24. 40. Clothes </li></ul><ul><li>Personality
    25. 41. Character
    26. 42. Moods
    27. 43. Experience
    28. 44. Reputation </li></ul>
    29. 46. Solidifying your personal brand <ul><li>Google yourself – web and images </li></ul>
    30. 47. Go yourself
    31. 50. Solidifying your personal brand <ul><li>Google yourself – web and images
    32. 51. Set up Google alerts as needed </li></ul>
    33. 53. Solidifying your personal brand <ul><li>Google yourself – web and images
    34. 54. Set up Google alerts as needed
    35. 55. Visit Personas http://personas.media.mit.edu </li></ul>
    36. 56. http://personas.media.mit.edu/
    37. 57. http://personas.media.mit.edu/
    38. 58. http://personas.media.mit.edu/
    39. 59. Solidifying your personal brand <ul><li>Google yourself – web and images
    40. 60. Set up Google alerts as needed
    41. 61. Visit Personas http://personas.media.mit.edu
    42. 62. Manage your LinkedIn profile </li></ul>
    43. 63. Are you a “brand name” product or a “generic” ?
    44. 64. <ul><li>Add a nickname, or a middle initial. Include your maiden name. </li></ul>
    45. 65. Unique web address – direct to your public profile http://www.linkedin.com/in/brandynagel
    46. 66. Rules of personal branding <ul><li>Focus on your passions, competencies and natural abilities
    47. 67. Make it easy to maintain
    48. 68. Choose your props wisely
    49. 69. Be consistent
    50. 70. Be yourself – be your best self
    51. 71. Allow your brand to evolve with you </li></ul>
    52. 74. 侘 寂
    53. 75. Wabi-sabi Wabi-sabi is a Japanese concept or aesthetic. The phrase comes from the two words wabi and sabi . The aesthetic is sometimes described as one of beauty that is &quot;imperfect, impermanent, and incomplete&quot; (according to Leonard Koren in his book Wabi-Sabi: for Artists, Designers, Poets and Philosophers ).
    54. 77. The art of imperfection Being you on purpose.
    55. 78. Recognition, Reputation and Reaction <ul><li>Origins - Where did you come from?
    56. 79. Creed - Why are you here?
    57. 80. Icons - Do you stand out visually?
    58. 81. Rituals - What are your signature experiences?
    59. 82. Lingo - Do you own your vocabulary?
    60. 83. Anti’s - Who are your non-believers?
    61. 84. Leaders - Who are your heroes?
    62. 85. Context - What type of brand are you?
    63. 86. Expectations - Do you walk your talk?
    64. 87. Community - Who is aligned with your brand? Where are they? How do they interact? </li></ul><ul><li>What is Whole Brand Thinking?
    65. 88. It is a framework for understanding the ten core components of a brand.
    66. 89. five qualities: a passion for commercial real estate, strong business experience, leadership abilities, organizational skills and a sparkling wit when he isn't nervous. </li></ul>

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