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Personal branding for job seekers
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  • Go google yourself

Personal branding for job seekers Presentation Transcript

  • 1. Hiring managers do not hire forgettable people. Use personal branding to become memorable… and improve your chances at getting the next opportunity.
      • Personal branding is important because it helps people remember you.
      • 2. Branding consists of lots of things: personal style, signature item, a particular mannerism, etc.
      • 3. Here are some practical ways to create and re-enforce your brand and reputation
  • 4. Before we begin…
    • Please pull out your business card
    • 5. Introduce yourself to the person sitting closest to you
    • 6. Do you have a blog?
    • 7. Are you on Facebook? Twitter? LinkedIn?
  • 8. How can you stand out in a crowd?
  • 9.  
  • 10.  
  • 11. Props
  • 12.  
  • 13.  
  • 14.  
  • 15. Passion
  • 16.  
  • 17.  
  • 18.  
  • 19.  
  • 20. Competency
  • 21.  
  • 22.  
  • 23.  
  • 24. Natural abilities & assets
  • 25.  
  • 26.  
  • 27.  
  • 28. Over the top
  • 29.  
  • 30. You can’t control what people think about you But you can influence what they hear, see, read….
  • 31. Your brand is a set of emotional and mental associations that represent you
  • 32. Components
    • Smile
    • 33. Skin
    • 34. Facial Expressions
    • 35. Mannerisms
    • 36. Aroma/Odor
    • 37. Voice
    • 38. Athletic Ability
    • 39. Silhouette
    • 40. Clothes
    • Personality
    • 41. Character
    • 42. Moods
    • 43. Experience
    • 44. Reputation
  • 45.  
  • 46. Solidifying your personal brand
    • Google yourself – web and images
  • 47. Go yourself
  • 48.  
  • 49.  
  • 50. Solidifying your personal brand
    • Google yourself – web and images
    • 51. Set up Google alerts as needed
  • 52.  
  • 53. Solidifying your personal brand
    • Google yourself – web and images
    • 54. Set up Google alerts as needed
    • 55. Visit Personas http://personas.media.mit.edu
  • 56. http://personas.media.mit.edu/
  • 57. http://personas.media.mit.edu/
  • 58. http://personas.media.mit.edu/
  • 59. Solidifying your personal brand
    • Google yourself – web and images
    • 60. Set up Google alerts as needed
    • 61. Visit Personas http://personas.media.mit.edu
    • 62. Manage your LinkedIn profile
  • 63. Are you a “brand name” product or a “generic” ?
  • 64.
    • Add a nickname, or a middle initial. Include your maiden name.
  • 65. Unique web address – direct to your public profile http://www.linkedin.com/in/brandynagel
  • 66. Rules of personal branding
    • Focus on your passions, competencies and natural abilities
    • 67. Make it easy to maintain
    • 68. Choose your props wisely
    • 69. Be consistent
    • 70. Be yourself – be your best self
    • 71. Allow your brand to evolve with you
  • 72.  
  • 73.  
  • 74. 侘 寂
  • 75. Wabi-sabi Wabi-sabi is a Japanese concept or aesthetic. The phrase comes from the two words wabi and sabi . The aesthetic is sometimes described as one of beauty that is "imperfect, impermanent, and incomplete" (according to Leonard Koren in his book Wabi-Sabi: for Artists, Designers, Poets and Philosophers ).
  • 76.  
  • 77. The art of imperfection Being you on purpose.
  • 78. Recognition, Reputation and Reaction
    • Origins - Where did you come from?
    • 79. Creed - Why are you here?
    • 80. Icons - Do you stand out visually?
    • 81. Rituals - What are your signature experiences?
    • 82. Lingo - Do you own your vocabulary?
    • 83. Anti’s - Who are your non-believers?
    • 84. Leaders - Who are your heroes?
    • 85. Context - What type of brand are you?
    • 86. Expectations - Do you walk your talk?
    • 87. Community - Who is aligned with your brand? Where are they? How do they interact?
    • What is Whole Brand Thinking?
    • 88. It is a framework for understanding the ten core components of a brand.
    • 89. five qualities: a passion for commercial real estate, strong business experience, leadership abilities, organizational skills and a sparkling wit when he isn't nervous.