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Investors do not give funding to forgettable people. <ul><li>Use personal branding to become memorable… </li></ul><ul><li>...
Before we begin… <ul><li>Please pull out your business card </li></ul><ul><li>Introduce yourself to the person sitting clo...
How can you  stand out  in a crowd?
 
 
Props
 
 
 
Passion
 
 
 
Competency
 
 
 
Natural abilities & assets
 
 
 
Over the top
 
You can’t control what people think about you But you can influence what they hear, see, read….
Your brand is a set of emotional and mental associations that represent you
Components <ul><li>Smile </li></ul><ul><li>Skin  </li></ul><ul><li>Facial Expressions </li></ul><ul><li>Mannerisms </li></...
 
Solidifying your personal brand <ul><li>Google yourself – web  and  images </li></ul>
Go yourself
 
 
Solidifying your personal brand <ul><li>Google yourself – web  and  images </li></ul><ul><li>Set up Google alerts as neede...
 
Solidifying your personal brand <ul><li>Google yourself – web  and  images </li></ul><ul><li>Set up Google alerts as neede...
http://personas.media.mit.edu/
http://personas.media.mit.edu/
http://personas.media.mit.edu/
Solidifying your personal brand <ul><li>Google yourself – web  and  images </li></ul><ul><li>Set up Google alerts as neede...
Are you a “brand name” product or a “generic” ?
<ul><li>Add a nickname, or a middle initial. Include your maiden name. </li></ul>
Unique web address – direct to your public profile http://www.linkedin.com/in/benagel
Rules of personal branding <ul><li>Focus on your passions, competencies and natural abilities </li></ul><ul><li>Make it ea...
 
 
侘 寂
Wabi-sabi Wabi-sabi  is  a Japanese concept or aesthetic, sometimes described as beauty that is &quot;imperfect, impermane...
 
The art of imperfection Being you on purpose.
Recognition, Reputation and Reaction <ul><li>Origins - Where did you come from? </li></ul><ul><li>Creed - Why are you here...
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Personal branding

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  • Transcript of "Personal branding"

    1. 1. Investors do not give funding to forgettable people. <ul><li>Use personal branding to become memorable… </li></ul><ul><li>and improve your chances at getting the next opportunity. </li></ul><ul><ul><li>Personal branding is important because it helps people remember you. </li></ul></ul><ul><ul><li>Branding consists of lots of things: personal style, signature item, a particular mannerism, etc. </li></ul></ul><ul><ul><li>Here are some practical ways to create and re-enforce your brand and reputation </li></ul></ul>
    2. 2. Before we begin… <ul><li>Please pull out your business card </li></ul><ul><li>Introduce yourself to the person sitting closest to you </li></ul><ul><li>Do you have a blog? </li></ul><ul><li>Are you on Facebook? Twitter? LinkedIn? </li></ul>
    3. 3. How can you stand out in a crowd?
    4. 6. Props
    5. 10. Passion
    6. 14. Competency
    7. 18. Natural abilities & assets
    8. 22. Over the top
    9. 24. You can’t control what people think about you But you can influence what they hear, see, read….
    10. 25. Your brand is a set of emotional and mental associations that represent you
    11. 26. Components <ul><li>Smile </li></ul><ul><li>Skin </li></ul><ul><li>Facial Expressions </li></ul><ul><li>Mannerisms </li></ul><ul><li>Aroma/Odor </li></ul><ul><li>Voice </li></ul><ul><li>Athletic Ability </li></ul><ul><li>Silhouette </li></ul><ul><li>Clothes </li></ul><ul><li>Personality </li></ul><ul><li>Character </li></ul><ul><li>Moods </li></ul><ul><li>Experience </li></ul><ul><li>Reputation </li></ul>
    12. 28. Solidifying your personal brand <ul><li>Google yourself – web and images </li></ul>
    13. 29. Go yourself
    14. 32. Solidifying your personal brand <ul><li>Google yourself – web and images </li></ul><ul><li>Set up Google alerts as needed </li></ul>
    15. 34. Solidifying your personal brand <ul><li>Google yourself – web and images </li></ul><ul><li>Set up Google alerts as needed </li></ul><ul><li>Visit Personas http:// personas.media.mit.edu </li></ul>
    16. 35. http://personas.media.mit.edu/
    17. 36. http://personas.media.mit.edu/
    18. 37. http://personas.media.mit.edu/
    19. 38. Solidifying your personal brand <ul><li>Google yourself – web and images </li></ul><ul><li>Set up Google alerts as needed </li></ul><ul><li>Visit Personas http:// personas.media.mit.edu </li></ul><ul><li>Manage your LinkedIn profile </li></ul>
    20. 39. Are you a “brand name” product or a “generic” ?
    21. 40. <ul><li>Add a nickname, or a middle initial. Include your maiden name. </li></ul>
    22. 41. Unique web address – direct to your public profile http://www.linkedin.com/in/benagel
    23. 42. Rules of personal branding <ul><li>Focus on your passions, competencies and natural abilities </li></ul><ul><li>Make it easy to maintain </li></ul><ul><li>Choose your props wisely </li></ul><ul><li>Be consistent </li></ul><ul><li>Be yourself – be your best self </li></ul><ul><li>Allow your brand to evolve with you </li></ul>
    24. 45. 侘 寂
    25. 46. Wabi-sabi Wabi-sabi is a Japanese concept or aesthetic, sometimes described as beauty that is &quot;imperfect, impermanent, and incomplete&quot; (according to Leonard Koren in his book Wabi-Sabi: for Artists, Designers, Poets and Philosophers ).
    26. 48. The art of imperfection Being you on purpose.
    27. 49. Recognition, Reputation and Reaction <ul><li>Origins - Where did you come from? </li></ul><ul><li>Creed - Why are you here? </li></ul><ul><li>Icons - Do you stand out visually? </li></ul><ul><li>Rituals - What are your signature experiences? </li></ul><ul><li>Lingo - Do you own your vocabulary? </li></ul><ul><li>Leaders - Who are your heroes? </li></ul><ul><li>Expectations - Do you walk your talk? </li></ul><ul><li>Community - Who is aligned with your brand? </li></ul>
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