Build, Branded and Coded - Placemaking in the Digital Era

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Our experience of place has always been a mash-up of the personal, social, natural, and manufactured environments. But what happens when an always-on layer of digital technology is added to the mix? This presentation explores three major themes at the intersection of placemaking and digital media and challenges us to consider the evolving role of design in a world were everything has the potential to become an interface.

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Build, Branded and Coded - Placemaking in the Digital Era

  1. 1. #xlabcodedJason Young Tom BeckUM & Yard Enlightenwww.justyard.com www.enlighten.com@_JasonYoung @laughingrobots
  2. 2. < the database subject > < net locality > < the urban spectator >
  3. 3. < the enormous >
  4. 4. Digital Theorist, Benjamin Bratton asks if it is possible for asingle person to come into contact with 1023 discrete objectsin one’s lifetime.1023 is not even every piece of paper one will touch in alifetime, nor is it equal to every word on every piece of paper.It is more like every molecule of ink in every word on everypiece of paper you’ll touch in your life.And this is now, theoretically, an addressable entity.
  5. 5. Digital Hacktivist, Ricardo Dominguezinvokes the vastness of digital space inthe Zapatista Tribal Port Scan (ZTPS)project.A “port” refers to the over 60,000software connection points on anycomputer available for possibleconnection with other computers onthe Internet. While e-mail and theWorld Wide Web, for example, areconnected through specific ports, theremaining ports are available to be“scanned” by any other system forpossible connection points.Comparable to other forms of civildisobedience in public spaces off-line,the ZTPS registers a huge collective,politicized presence in digital space.
  6. 6. Let me tell a quick story about my dog, Silo. Silo is my dog. You mess with my dog and you’re messing with me! But Silo is also a dog… a dog among dogs. Acts like a dog! Silo is a database dog.  Syntagmatic dimension : a speaker producesan utterance by stringing together elementsone after another, in a linear sequence.  Each of those elements was chosen from alarger set (ie: all the nouns that contain theactual noun selected).This is the paradigmatic dimension.
  7. 7. “…perhaps we can arrive at new forms of narrativeby focusing our attention on how narrative anddatabase can work together. How can narrative takeinto account the fact that its elements are organizedin a database? How can our new abilities to storevast amounts of data, to automatically classify,index, link, search, and instantly retrieve it, lead tonew kinds of narratives?” Lev Manovich from The language of New Media  
  8. 8. SELF PORTRAITMinjeong An2008
  9. 9. INTERNET CACHE SELF PORTRAITEvan Roth2012
  10. 10. < data is the new black >
  11. 11. < this is a computer >
  12. 12. < espresso = wired >
  13. 13. < heirloom electronics >
  14. 14. < generative design >
  15. 15. < this is a computer >
  16. 16. < wearable tweets >
  17. 17. < a thermostat that learns >
  18. 18. < franchise space >
  19. 19. < produce context >
  20. 20. < data + place ubiquity >
  21. 21. < they thought you’d notice >
  22. 22. THE US OPEN TOUCHWALLIBM, OGILVY, HUSH2012
  23. 23. THE US OPEN TOUCHWALLIBM, OGILVY, HUSH2012
  24. 24. SEATTLE PUBLIC LIBRARYRem Koolhaas, OMA2004
  25. 25. SEATTLE PUBLIC LIBRARYRem Koolhaas, OMA2004
  26. 26. SEATTLE PUBLIC LIBRARYRem Koolhaas, OMA2004
  27. 27. SEATTLE PUBLIC LIBRARYRem Koolhaas, OMA2004
  28. 28. SEATTLE PUBLIC LIBRARYRem Koolhaas, OMA2004
  29. 29. UK PAVILLIONThomas Heatherwick Studio2010
  30. 30. UK PAVILLIONThomas Heatherwick Studio2010
  31. 31. UK PAVILLIONThomas Heatherwick Studio2010
  32. 32. In “The Man of the Crowd,” Edgar AllenPoe’s narrator sits inside a London coffeeshop characterizing people based on theirappearance. This passive spectation isabandoned when the narrator encounters acountenance that defies categorization. Atthis point the narrative leaves the coffeeshop and enters the flow of the crowd,following the stranger.  
  33. 33. Paris: A Rainy Day, Gustave Cailebotte The Catalogue, Chris Oakley 1877 2004< rendering oneself as public >
  34. 34. < technology taking place >
  35. 35. The database subject is an urban spectator who wants topossess and organize a complex “public” environment into apersonalized urban narrative, similar to placing thoughts,actions, memories into folders, accounts and devices.New Media scholar Eric Gordon calls this the“digital possessive”
  36. 36. < www DOT me >
  37. 37. < an equation for a new generation > 4.74 ( 3,332 5.2 x 109 ) 21,669,291 ( 99 BAFM* ) *Where BAFM is a variable defined by Google.
  38. 38. 4.74( 3,332 5.2 x 109 ) 21,669,291 672 MM ( 99 BAFM* ) PSY< the gangnam style theorem >
  39. 39. THE BRASSERIEDiller + Scofidio2000
  40. 40. THE BRASSERIEDiller + Scofidio2000
  41. 41. THE BRASSERIEDiller + Scofidio2000
  42. 42. THE BRASSERIEDiller + Scofidio2000
  43. 43. TXTUAL HEALINGPAUL NOTZOLDSINCE 2006
  44. 44. TXTUAL HEALING PAUL NOTZOLD SINCE 2006
  45. 45. NIKE CAMP VICTORYSKYLAB, HUSH2012
  46. 46. NIKE CAMP VICTORYSKYLAB, HUSH2012
  47. 47. COCA COLA BEATBOXASIF KHAN and PERNILAA OHRSTEDT2012
  48. 48. COCA COLA BEATBOXASIF KHAN and PERNILAA OHRSTEDT2012
  49. 49. “Net Locality is not the product of specifictechnologies, but it is instead emerging out of acultural need to contextualize ourselves within agrowing network of information.”   Eric Gordon & Adriana de Souza e Silva From, Net Locality: Why Location Matters in a Networked World  
  50. 50.   ARTIFACTS < > MACHINES < > PRODUCTS < > GIZMOS < > SPIMES
  51. 51. < soft, hard, embedded, inscribed, mobile >
  52. 52. < you are here >
  53. 53. < start here > < end here >
  54. 54. BRAINCOAT PROJECTDiller + Scofidio2000
  55. 55. BRAINCOAT PROJECTDiller + Scofidio2000
  56. 56. BRAINCOAT PROJECTDiller + Scofidio2000
  57. 57. BRAINCOAT PROJECTDiller + Scofidio2000
  58. 58. WHAT WAS THERE ENLIGHTEN 2011
  59. 59. WHAT WAS THERE ENLIGHTEN 2011
  60. 60. DATAGROVEFuture Cities Lab2012
  61. 61. DATAGROVEFuture Cities Lab2012
  62. 62. DATAGROVEFuture Cities Lab2012
  63. 63. PERCH INTERACTIVE RETAIL EXPERIENCE 2012
  64. 64. Do designers need to become technologists?How do we design “place” given the multitude of contextuallayers that now impact our experience of it?Who should lead the conceptualization and creation of“place” in the 21st century? < takeaway 1…2…3… >
  65. 65. < /script > Jason Young Tom Beck UM & Yard Enlighten www.justyard.com www.enlighten.com @_JasonYoung @laughingrobots < takeaway 1…2…3… >

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