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WTF                                                       ?What the Funnel? and various musings on the nature of it’s deep...
< the funnel is just a funnel >
Classic “AIDA” Model                Funnel from Forrester Research                                Funnel from GfK< periwin...
< the funnel is a path > < the funnel is really a path >
…………… The funnel has fallen and it can’t get up ……………………………………………………  Awareness   Information                Selection    ...
< the funnel is a path >< the funnel is really a cycle >
Harvard Business Review   David Armano / Edelman Digital   McKinsey    McKinsey               Forrester & Facebook
< but it’s not your father’s funnel >
Flip that funnel just don’t flip it off, by Joseph Jaffe                                                                  ...
< so WTF is the funnel anyway >
< it’s a double rainbow, of course >
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WTF? or The Purchase Funnel, Exposed

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What the Funnel? and various musings on the nature of it’s deepest existential meaning by the itinerant souls at Enlighten.

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Transcript of "WTF? or The Purchase Funnel, Exposed"

  1. 1. WTF ?What the Funnel? and various musings on the nature of it’s deepest existential meaning by the itinerant souls at Enlighten.
  2. 2. < the funnel is just a funnel >
  3. 3. Classic “AIDA” Model Funnel from Forrester Research Funnel from GfK< periwinkle funnel > < ugly funnel >
  4. 4. < the funnel is a path > < the funnel is really a path >
  5. 5. …………… The funnel has fallen and it can’t get up …………………………………………………… Awareness Information Selection Evaluation Gathering
  6. 6. < the funnel is a path >< the funnel is really a cycle >
  7. 7. Harvard Business Review David Armano / Edelman Digital McKinsey McKinsey Forrester & Facebook
  8. 8. < but it’s not your father’s funnel >
  9. 9. Flip that funnel just don’t flip it off, by Joseph Jaffe < a funny funnel doodle > The funnel needs a plumber, by ForresterIf the funnel were the rim of a cocktail glass what would it say, by Mullen
  10. 10. < so WTF is the funnel anyway >
  11. 11. < it’s a double rainbow, of course >
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