Enhancing volunteer programs through social media

Uploaded on


More in: Business , Technology , Travel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads


Total Views
On Slideshare
From Embeds
Number of Embeds



Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

    No notes for slide


  • 1. Enhancing your volunteer program through social media Margot Brenna
  • 2. Goals and outcomes  Why are you using social media for your volunteer program?  What do you hope to gain?  How will you know if you’re successful? Social media is a means to an end. It’s not the end goal.
  • 3. Are your goals smart?  Specific  We want to have 3,000 Facebook post shares total  Measureable  We’ll use Facebook insights to track on a monthly basis  Achievable  Last year, we had 2,500 and this year and 2,000 the year before, so this year: the goal should be achievable.  Relevant  This will help us achieve the overall communications goal (outlined in our strategic plan) of having more individuals talking about our organization  Timely  We want to reach our goal by the end o the year
  • 4. Understanding social audience  Demographics of social media networks (source: PEW Research Center study 2012)
  • 5. Demographics  Demographics of organization’s social networks  Facebook: insights & graph search  Twitter: free reports www.simplymeasured.com
  • 6. 4 easy guidelines  Strategy  Cross promotion  Stick to the plan – make changes when necessary (and when in alignment with strategy)  Approach/voice (friend, informer, reference)
  • 7. Recruiting  Where to post volunteer opportunities?  What type of content?/How to post? Website Blog Facebook Twitter Pinterest Other social media sites FirstLink volunteer website Volunteer- match .com
  • 8. Recognition  Social media is meant to be social  Include volunteer recognition on organization’s social platforms = perfect outlet!
  • 9. Retaining  Tap into volunteer’s motives: why do they volunteer? Are they happy with their “job”?  Tell volunteers what to expect (job descriptions): transparency  Make volunteering convenient  Make volunteering fun  Show appreciation  Get to know them  Contact non-recurring volunteers
  • 10. Discussion  Tell how you’ve used social media to either recruit, recognize, or retain volunteers  How do you know if it’s been successful?  How will today change how you use social media for your volunteer program?
  • 11. Follow/like me, please!  www.Facebook.com/BelugaSocial  www.Twitter.com/BelugaSocial  www.Pinterest.com/BelugaSocial  www.Facebook.com/HEROFargo  www.Twitter.com/HEROFargo  www.Pinterest.com/HEROFargo