Company OverviewName of Company: Wal-MartType of Company: Retail ChainStatus in the Industry:Share of the Market 20% of Retail45% of ToysFortune 500 Standing 2ndin 2012, 1stin 2011Sales (US) $446 BillionNumber of Employees 2.2 Million(http://en.wikipedia.org/wiki/Walmart)
Latest Stock Market Quote:http://finance.yahoo.com/q?s=WMT&ql=1As one can see, Wal-Mart has gone up in stock from the previous day by .66. Wal-Mart has also beenclimbing over the past 52 weeks from 57.57-79.50. The company is in good shape.
http://www.macroaxis.com/invest/market/WMT--volatility--WalMart_Stores_IncAs one can also see, Wal-Mart (which is represented in blue) is performing much better than the restof the retail market (which is represented in red)
Recent News and Developments:http://finance.yahoo.com/news/wal-mart-ceos-pay-jumps-205428206.htmlRecently in the news, Wal-Mart CEO, Mike Duke received a $2.6 million increase in pay. This was due toWal-Mart’s rising sales despite a nationwide economic slump. Mike Duke has been the Wal-Mart CEOsince February 2009, and his base salary was $1.3 million plus possible incentives. To re-ignite its USbusiness, he implemented low prices throughout its stores, and brought back cancelled items thatcustomers desired, which increased Wal-Mart profits.
http://wallstcheatsheet.com/stocks/wal-mart-and-amazon-battle-over-same-day-delivery-and-2-more-dow-movers-to-watch.html/?ref=YFThis article pertains to a new express same day delivery service Wal-Mart has implemented.Amazon.com has also implemented this service, so these two companies are competing for the edge issame day delivery sales. Walmart has an online service, but it’s also a “brick and mortar” store, whileAmazon is online only, which might give Walmart the competitive edge. The real question is:Will sameday delivery be a functional service? Whoever profits more, will either company be able to fulfill itssame day quota?
Scope of the Company:International 8500 stores in 15 countriesNames in other countries:Mexico WalmexUK AsdaJapan SeiyuIndia Best PriceSubsidiaries:Sam’s ClubCorporate Officers: Founder Sam WaltonChairman S. Robson WaltonPresident/CEO Mike Dukehttp://en.wikipedia.org/wiki/Walmart
Products and Services (Divided into Departments):Electronics Auto & Tires Apparel Photo CenterBooks Sports/Outdoors HomeHome Improvement Baby SeasonalPatio & Garden Toys Health PetsGrocery Gifts/Registry Beauty Movies/TVVideo Games Party/Occasion PharmacyJewelry(With all of these departments and products in thesedepartments, Wal-Mart’s target is basically everyone)http://www.walmart.com/
Innovative Strategies:“Going Green”- provides efficient energy usage andpromotes good pressBusiness Tactics- Wal-Mart’s “everyday low prices” werebuilt on leveraging economies of scale, low-price Chinesesuppliers, advanced satellite-based IT systems for inventory andshelf management, and ‘float’ – paying suppliers in 90 days,while selling their goods within 7.http://www.slideshare.net/lekshmik/walmart-innovations-case-studyhttp://timnovate.wordpress.com/2008/03/05/business-model-innovation-at-wal-mart/
Web Analysis 2.0Blog: “Walmart Moms”Walmart Moms is a website which features mothers from around thecountry (and even the world) from different types of backgrounds andnationalities. These women are stay at home mothers, business women, motherswho do arts and crafts, etc. The main page features all of the Walmart Moms andtheir biographies. If you click on one of the Moms, you will be directed to herpersonal webpage where you can read her blogs, mostly pertaining to personalexperiences, home remedies, and recent situations. In one way or another, thewomen were able to mention Walmart products to help with their situations.Walmart has definitely maximized this Web 2.0 tool. The fact that theyused the idea of “Walmart Moms”(instead of using a cooperate blog), and havingtheir biographies online makes the consumer relate better, making Walmart feellike the local general store instead of a gigantic cooperation. This gives theconsumer a more at home feeling.
http://cutiebootycakes.blogspot.com/An example of one of the mother’s personal blog
Wiki: Shopwiki.comShopwiki.com is used by consumers who try to find the best deals forcertain products. Walmart utilizes this Web 2.0 tool by putting their products onthe website and coupons so consumers can print them out and use them atWalmart, which increases revenue. One can utilize the wiki by first entering anitem a customer is interested in. Afterwards a list of items appear one can scrollthrough, and what store you can buy it at. On the left you can narrow your searchby choosing a specific store to buy from. If Walmart has the item, Walmart willappear on the left menu. There’s also an icon to click next to the product one isinterested in that can redirect you to the Walmart website.Walmart uses this Web 2.0 very efficiently. Its presence is felt and Walmartproducts are abundant on the website. Compared to how other companies usewikis, it seems that consumers don’t have as much control over adding inputcompared to other wikis. The control is left more to the retailers.
RSS Feeds: My YahooWal-Mart uses RSS Feeds to promote new products, and give recent newsarticles relating to Wal-Mart. One can learn about these new products, and getrecent news instantly without going to the Wal-Mart personal website orsearching the internet. A consumer can receive a Wal-Mart RSS Feed, if RSS Feedsare available on their browser. If not, one can go to an RSS Feed Website likeMyYahoo.com for example. First open the Wal-Mart Website and go to the RSSFeed section. You can find the RSS Feed Section by typing RSS Feeds in the Wal-Mart “Search” box. The Wal-Mart website with all of its possible RSS Feeds willappear, and whatever feeds you prefer, you can copy and paste the URL in theappropriate fields, and the RSS Feed will appear on your browser, showing youWal-Mart news and products. Wal-Mart has RSS Feeds for all of its merchandise,categorized by departments (electronics, housewares, etc.) and also by specialdeals (clearances, Rollbacks, special buys, new arrivals, etc.)Wal-Mart, since being a large retail chain has numerous RSS Feeds tochoose from, covering all of their products. The feeds are organized so acustomer can specify what products they are interested in, which is appealing tocustomers. Other companies’ feeds can be random and customers have to searchharder for the perfect feed to suit them to subscribe to.
http://my.yahoo.com/p/2.htmlThis is my personal yahoo account; my Wal-Mart RSS Feed is on the top left.
Facebook: facebook.com/walmartFacebook is a social network used to bring people together online. It is thebiggest and most popular social network to date. As of December 2009, Facebookreported that more than 30 million people had signed up. Wal-Mart utilizesFacebook to promote its brand. People can go to the Wal-Mart Facebook pageand push the “thumbs up” icon, meaning that person is a fan of Wal-Mart. Whenthe friends of that particular person explore his or her page, they can see thatthat person “likes” Wal-Mart and they can explore the Wal-Mart page “by way of”their friend’s page. Wal-Mart puts their information, biography, and products ontheir page to promote their brand. If the friend likes what they see, they also can“like” Wal-Mart and can be potential customers.Wal-Mart’s presence is felt on Facebook, having at least three differentpages to like. One page that sticks out is “People of Wal-Mart,” which a lot ofpeople like. It shows humorous photos of people who shop at Wal-Mart all overthe country that dress outrageous, and do crazy things that people happen tocatch on their cell phone cameras. This informal page is a strategy used by Wal-Mart to attract clients, which is very innovative compared to other companies.
https://www.facebook.com/WalMartPoeple?ref=ts&fref=tsThis is the “Wal-Mart People’s” fan page. Somebody actually had the audacity to make a cot and fallasleep in a Wal-Mart aisle.
Twitter: twitter.comTwitter is also a social network which allows people to keep in touch witheach other by exchanging short messages of 140 characters or less. Wal-Martutilizes twitter by sending tweets to the public to promote their brand, to letpeople know about new products, future sales, and unlike other Web 2.0 tools,speak to the public on a personal level, without a middleman like a news anchorfor example. Since Wal-Mart is the largest private employer in the country, theyhave the right not to be involved in labor unions, and there have been pastsituations with Wal-Mart and its employees. When these situations becamenational news, Wal-Mart used Twitter as a platform to speak on those matters,defending their point of view. Twitter gave Wal-Mart access to the nationwidepublic without fear of a news anchor, or blogger twisting the company’s wordaround. Wal-Mart uses Twitter on an exceptional level compared to otherbusinesses because of this.
https://twitter.com/This is my personal twitter page. I chose to follow Wal-Mart, and they sent out a recent tweet on thebottom right corner of the webpage window.
Web 2.0 Concepts and ApplicationsFolksonomy:The collective result of what happens when different people individuallyapply tags to the same online contentFolksonomy can be used by business people in a firmto label information so other people in the firm caneasily find the needed data in another department. The other people can also label the informationunder a different name that a different department in the firm might recognize.I can label my photos online and send them to my friend. My friend might label it differently thatanother person might recognize.Textbook: Web 2.0 Concepts and Applications
Web Conferencing:A service that allows conferencing events to be shared with remotelocations. These are sometimes referred to as webinarsBusinesses use this Web 2.0 tool to have meetings with people that are in other parts of the country.I can use this Web 2.0 tool to talk to my mother who lives in Northern Virginia, and to see my niecewhile I am still in Norfolk attending school.http://en.wikipedia.org/wiki/Web_conferencing
Mashup:Web applications that combine content from multiple online sourcesCompanies can use mashups to gain information and promote their products. For example, Wal-Martcan put multiple products they promote on a mashup website, containing APIs from YouTube, Google,etc.I can use mashups to listen to music from multiple music websites at one time.http://www.programmableweb.com/tag/photo
Social Bookmarking:The process by which users share the URLs of their favorite Web sitesonline, adding tags and additional commentaryCompanies can use social bookmarking to save websites that may be beneficial to the company to socialbookmarking websites like socialbookmarking.com, and send the link to different departments so theycan also be aware of the new content.I can use social bookmarking to do the same. I can save certain YouTube URLs in socialmarker.com andsend them to friends.http://www.socialmarker.com/
RecommendationsFirst of all, I would like to say that this pilot course has taught me a lotabout how I can utilize the Web and Web 2.0 Concepts. I graduated high schoolin the year 1999, and the Web has evolved tremendously since my last classconcerning the Internet. Facebook, RSS Feeds, mashups, and all other Web 2.0tools were non-existent. I learned how to utilize the Web to a higher capacityafter taking this course, and I will take this newfound knowledge with me into thebusiness world. I was already aware of the social networks like Facebook andTwitter, but the Web 2.0 tools like LinkedIn, Delicious, folksonomy, and othertools were new to me. To be more competitive in the business world, I wouldrecommend utilizing more of the Web 2.0 tools that the average student doesn’talready know about, and to have the students create mashups as futureassignments, set up web conferences with the teacher and a group of students,and to have the students send URLs to other students by using the process ofsocial bookmarking.
http://cutiebootycakes.blogspot.com/http://www.shopwiki.com/l/walmart?sb=#!/l/walmart?brand=&site_id=3738http://my.yahoo.com/p/2.htmlhttps://www.facebook.com/WalMartPoeple?ref=ts&fref=tshttps://twitter.com/Textbook: Web 2.0 Concepts and Applicationshttp://en.wikipedia.org/wiki/Web_conferencinghttp://www.programmableweb.com/tag/photohttp://www.socialmarker.com/