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Webbdagarna2011
 

Webbdagarna2011

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Min presentation på Webbdagarna 2011

Min presentation på Webbdagarna 2011

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    Webbdagarna2011 Webbdagarna2011 Presentation Transcript

    • Gamla sanningar möter enny verklighetBjörn Elmberg, Cybercom 2011-03-31
    • GenerationGreed
    • 1. ”Best Practice”
    • The corporate social media curve Has legal seen this?Let’s do something “innovative” This could change everything Legal just got back to us We need to rethink our strategy Let’s do something “social” Why don’t we put our ads on YouTube? Let’s do something “viral” By David Armano http://darmano.typepad.com
    • 2. ”Gammal är äldst”
    • 3. ”Affären först”
    • Ellos
    • Etsy
    • 4. ”Allting går att sälja med mördande reklam”
    • 5. ”Skydda din egendom”
    • “Mobile-related shifts will Create/Destroy Material Shareholder Wealth” Mary MeekerManaging Director Morgan Stanley oct 2009
    • “Android may be the greatest legaldestruction of wealth in history” Bill Gurley, 24 mars 2011
    • “Our competitors arent taking ourmarket share with devices; theyare taking our market share withan entire ecosystem” Nokia CEO Stephen Ellop, 8 feb 2011 (läckt internt memo)
    • 6. ”Storleken har betydelse”
    • •  Best practice•  Gammal är äldst•  Affären först•  Allting går att sälja med mördande reklam•  Skydda din egendom•  Storleken har betydelse
    • GenerationGenerosity
    • 1. Det digitala nns överallt
    • 2. Pengar är inte målet
    • 3. Friskt vågat, hälftenvunnet
    • • Google Wave• Jaiku• Google Video Player• Google Catalog• Google Answers• Google Audio ads• Google Page creator• Google Buzz• Google X• Google Web accelerator• Google Print ads• Dodgeball• Google Knol
    • 4. Delad glädjeär dubbel glädje
    • • Det digitala nns överallt• Pengar är inte målet• Friskt vågat, hälften vunnet• Delad glädje är dubbel glädje
    • Tack!http://www.slideshare.net/belm/Webbdagarna2011bjorn.elmberg@cybercom.com@elmberg070-915 31 82
    • Credits•  http://www.flickr.com/photos/mansionwb/3585890288/•  http://www.flickr.com/photos/dimo/1799499947/•  http://www.flickr.com/photos/amagill/3367543094•  http://www.flickr.com/photos/kh-67/5086167532•  flickr.com/photos/ theducks/3425580785/•  http://www.flickr.com/photos/mllerustad/53916855/•  http://droid-2.net/?p=502