Optimizing Prices through Price Modeling Price is a function of contributing SIGNIFICANT attributes Similar products are more or less expensive based on the value of their significant attributes Theory Practice (Shoes) Works for any product with measureable attributes (Cameras, cell phones, shoes, etc.) Green circled products are being sold for a price less than they are valued based on attributes – raise the price! Red circled product is being sold for a price higher than its attribute value – lower the price or provide consumers with a reason to pay more (additional attributes) Please contact Robert Bellman at 702-497-0454 for more information on applying this technique in a commercial setting.

Price is a function of contributing SIGNIFICANT attributes

Similar products are more or less expensive based on the value of their significant attributes

Green circled products are being sold for a price less than they are valued based on attributes – raise the price!

Red circled product is being sold for a price higher than its attribute value – lower the price or provide consumers with a reason to pay more (additional attributes)