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2011 social media & internet marketing

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As presented to Birch Bay Chamber of Commerce October 18, 2011

As presented to Birch Bay Chamber of Commerce October 18, 2011

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  • What social media websites are you using? What social media website do you think your customers are using? What are ways to figure out what sites your customers might be using? If you don’t know what they are using, ask them, or test the waters with what you are already using. It’s free!

2011 social media & internet marketing 2011 social media & internet marketing Presentation Transcript

  • Welcome Presented by Bellingham Whatcom County Tourism Social Media & Internet Marketing
  • What is Social Media? “ The term Social Media refers to the use of web-based and mobile technologies to turn communication into an interactive dialogue.” - Wikipedia
  • Social Media Sites
  • Why Facebook?
    • Your grandmother is on Facebook!
    • The average Facebook session lasts 55 minutes (Facebook Stats)
    • As of 2011, Facebook has more active users (defined as having logged on within the past 30 days) than the ENTIRE INTERNET had in 2004 (InternetWorldStats.com)
    • Can be integrated into your website
  • How to Create a Facebook page
    • Log into Facebook as the user you’d like to be the admin of the page (can be changed later)
    • Follow the steps to create your page
    • You can go back to most steps to complete later
    • You can’t change your page name once you’ve set it, so choose wisely!
    http://www.facebook.com/pages/create.php
  • How to use Facebook
    • Make sure your hours and contact information are filled out and accurate
    • Post photos and videos
    • Share store news like new inventory, new products, sales, or special events
    • Hold contests
    • Offer Facebook-only promotions
    • Be creative!
  • Tracking your results
    • Consumer interaction: “likes”, posts, comments, etc.
    • Facebook Insights – Reports on user demographics and interactions
    • Facebook-only promotions
  • Why TripAdvisor?
    • Complete trip-planning website
    • Attracts over 50 million visitors a month (comScore Media Metrix)
    • Features over 50 million reviews of hotels and restaurants worldwide (comScore Media Metrix)
  •  
  • How to use TripAdvisor
    • Look up your business and click “Manage Your Listing”
    • Add photos and videos
    • Keep information up-to-date
    • Respond to user reviews and complaints (forums)
  • Why Yelp?
    • Consumer-driven business review site
    • 63 million unique visitors in August 2011 (Yelp statistics)
    • 21 million user reviews (Yelp statistics)
    • Every 30 seconds, a photo is uploaded (Yelp statistics)
    • Ability to offer coupons
  •  
  • How to use Yelp
    • Look up your business and click “Work Here? Unlock This Business Page”
    • Add photos and videos
    • Keep information up-to-date
    • Respond to user reviews and complaints
    • Offer coupons and discounts
  • Other coupon/review sites RetailMeNot.com – Online coupon codes 1 2 3 4 5 6 UrbanSpoon.com – Restaurant reviews Groupon.com – Coupons Restaurant.com – Restaurant coupons BellinghamHerald.com – Coupons NWBestDeals.com – Coupons
  • Why/How to use Twitter
    • Keep customers up-to-date with latest news and events
    • Respond to questions and complaints
    • See what others are saying
    • Can be integrated into your website
    • 140 characters or less
    • Must be timely in both posts and responses
    • Manage with HootSuite.com or TweetDeck.com to schedule tweets and track results
    • Use TwitterCounter.com to view your follower statistics
  • Flikr / YouTube YouTube Flikr Photo sharing No hard selling! Quality product photos Use your profile to link to your web site Make your username your web address Join circles for sharing photos Video sharing Quality or catchy product videos Customize your channel (profile) with company information and links Engage with others Create a list of favorite/related videos
    • Great for unique products, tour business, and properties
    • Offer their own internal tracking/statistics
    • Integrate into your own website
  • What Now?
    • Pick one avenue of social media to start
    • Research it: how are your customers using it? what are your competitors doing?
    • Listen
    • Set aside some time a few days each week
    • Consider hiring an intern
    • Don’t use social media like traditional media
    • Set objectives and measurable goals
  • Contacts
    • Jacqueline Cartier, Director of Marketing [email_address]
    • Sommer Cronck, Marketing & IT Coordinator [email_address]
    • Loni Rahm, CEO & President [email_address]