5 Reasons Why BanksShould Be Their OwnTrusted Service Manager
5 reasons why banks should be their owntrusted service managerThe mobile near field communication (NFC) ecosystemalready r...
1. 				 Management of relationships and        customer engagement           Banks need to be in control of their relation...
2. 					 Flexibility, scalability and time to         market             Being in full control of the system allows banks ...
3. 				 Simple IT integration and ownership           Where a bank already has, or plans to have, both a card           bu...
4. 				 Security          Security is at the core of any banking activity – the          need to protect data in secure lo...
5. 				 Value added services           By managing their own mobile payment services, banks           have the opportunity...
Control        Ultimately, a bank becoming its own TSM is about        control. Bell ID’s TSM software solution enables   ...
David Worthington                     Principle Consultant Payments                     & Chip Technology                 ...
5 Reasons Why Banks Should Be Their Own Trusted Service Manager
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5 Reasons Why Banks Should Be Their Own Trusted Service Manager

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The mobile near field communication (NFC) ecosystem already recognises the need for multiple trusted service managers (TSM) to communicate with one another. In the mobile NFC ecosystem there are both Root-TSMs – responsible for managing access and allocation of space and privileges on secure elements (SE) – and service provider (SP) TSMs which provide application content to load on to the SE.

1. Management of relationships and customer engagement
Banks need to be in control of their relationships with partners and consumers in order to keep ahead of their competitors. Banks therefore need to benefit from the data which consumers feedback. This level of information can assist product development in bringing new services to market which truly meet the needs of their existing and prospective customers.

2. Flexibility, scalability and time to market
Being in full control of the system allows banks to adjust aspects of the offering immediately and efficiently, rather than having to liaise with their third party TSM provider and negotiate a renewed service level agreement. The ability to do this significantly reduces product time to market, allowing banks to react to the market and keep both partners and customers happy.

3. Simple IT integration and ownership
Where a bank already has, or plans to have, both a card business and mobile/internet banking services it doesn’t necessarily make sense to outsource the bridging activities for mobile NFC payments. Acting as its own SP TSM allows banks to simply integrate the new mobile technology with their own legacy systems and manage everything as one entity, streamlining processes and potentially reducing the resources required.

4. Security
Security is at the core of any banking activity – the need to protect data in secure locations is fundamental. Replicating card/account information to be held and processed outside this remit would need careful and assured management, as it involves additional costs and certification.

5. Value added services
By managing their own mobile payment services, banks have the opportunity to quickly and easily expand and enrich their mobile offering. This is especially relevant for supporting affinity, cobranding and other relationships. For example, providing mobile loyalty and reward schemes may be important to both the partner relationship and the bank customer’s satisfaction and retention.

Control
Ultimately, a bank becoming its own TSM is about control. Bell ID’s TSM software solution enables banks to integrate TSM/OTA and EMV services, as well as manage multiple value added services to meet customer requirements.

David Worthington
Principle Consultant Payments & Chip Technology
d.worthington@bellid.com

Bell Identification BV
With over 20 years of expertise, Bell ID is considered the world’s leading provider of lifecycle management solutions for tokens (e.g. smart cards, mobile NFC phones) deployed in single and multi-application

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5 Reasons Why Banks Should Be Their Own Trusted Service Manager

  1. 1. 5 Reasons Why BanksShould Be Their OwnTrusted Service Manager
  2. 2. 5 reasons why banks should be their owntrusted service managerThe mobile near field communication (NFC) ecosystemalready recognises the need for multiple trusted servicemanagers (TSM) to communicate with one another. Inthe mobile NFC ecosystem there are both Root-TSMs –responsible for managing access and allocation of space andprivileges on secure elements (SE) – and service provider (SP)TSMs which provide application content to load on to the SE.Here are five key reasons why banks are fundamental tothe mobile payments and services landscape, and why theyshould consider taking the role of being their own SP TSM.
  3. 3. 1. Management of relationships and customer engagement Banks need to be in control of their relationships with partners and consumers in order to keep ahead of their competitors. Banks therefore need to benefit from the data which consumers feedback. This level of information can assist product development in bringing new services to market which truly meet the needs of their existing and prospective customers. When a bank outsources its TSM services it can be confined to the role of payments processor, with little or no control over third party mobile product development and timescales.
  4. 4. 2. Flexibility, scalability and time to market Being in full control of the system allows banks to adjust aspects of the offering immediately and efficiently, rather than having to liaise with their third party TSM provider and negotiate a renewed service level agreement. The ability to do this significantly reduces product time to market, allowing banks to react to the market and keep both partners and customers happy.
  5. 5. 3. Simple IT integration and ownership Where a bank already has, or plans to have, both a card business and mobile/internet banking services it doesn’t necessarily make sense to outsource the bridging activities for mobile NFC payments. Acting as its own SP TSM allows banks to simply integrate the new mobile technology with their own legacy systems and manage everything as one entity, streamlining processes and potentially reducing the resources required.
  6. 6. 4. Security Security is at the core of any banking activity – the need to protect data in secure locations is fundamental. Replicating card/account information to be held and processed outside this remit would need careful and assured management, as it involves additional costs and certification.
  7. 7. 5. Value added services By managing their own mobile payment services, banks have the opportunity to quickly and easily expand and enrich their mobile offering. This is especially relevant for supporting affinity, cobranding and other relationships. For example, providing mobile loyalty and reward schemes may be important to both the partner relationship and the bank customer’s satisfaction and retention. This can also off-set the cost of infrastructure implementation and offer an additional source of revenue to the programme.
  8. 8. Control Ultimately, a bank becoming its own TSM is about control. Bell ID’s TSM software solution enables banks to integrate TSM/OTA and EMV services, as well as manage multiple value added services to meet customer requirements rather than fitting customers into a predefined offering.
  9. 9. David Worthington Principle Consultant Payments & Chip Technology d.worthington@bellid.comWith over 20 years of expertise, Bell ID is considered the world’s leading provider oflifecycle management solutions for tokens (e.g. smart cards, mobile NFC phones)deployed in single and multi-application programmes.www.bellid.com

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