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    Website redesign 1 Website redesign 1 Document Transcript

    • HOME PAGE<br />Left side: Twitter and Facebook button links. www.twitter.com/alphamediaads & Big Picture of a school bus ad (filename: Homepage bus ad)BUTTON: “School Districts Click Here” (Links to page listed below)<br />ABOUT US<br />Alpha Media was founded on the principle of connecting the business community to school districts bringing a true WIN-WIN to both parties. Alpha Media specializes in selling ad space in a variety of mediums for a variety of organizations. Alpha Media is recognized across the country as an industry leader in school bus advertising. Since our inception, Alpha Media has generated much needed income to school districts throughout Texas. As more and more states are seeing the value school bus advertising can bring to their schools, we are spreading our principles and company throughout the nation.Alpha Media is dedicated to helping companies achieve their marketing goals. Our innovative solutions create new venues for many companies looking to achieve more brand recognition and a greater value. We interact closely with our clients to produce high quality advertising that will capture attention and capitalize on companies’ target markets.JOIN OUR TEAM!If you would like to work for us, send your resume and a short paragraph about yourself to Jobs@schoolbusadvertising.com.<br />MEDIA<br />17811756422390Our advertising opportunities center around a complete approach to reaching people. Alpha Media ads reach more people, in the markets we’re in, than any other advertising available. Alpha Media reaches people downtown, uptown, in the ‘burbs, in neighborhoods, in shopping districts, on their way to work or on a leisurely drive home. Alpha Media reaches people in places where other media can’t penetrate. Alpha Media is seen everywhere by viewers who are out and about and ready to respond.School Bus AdvertisingImagine your company on a large billboard. Imagine it being able to move throughout town to the places you want it to go. That is what you get with school bus ads! Your company message can now be seen on a large mobile billboard seen by tens of thousands of viewers each day. You tell us where you want your ads to go. We pair your ads to buses that travel throughout those locations. Top 5 Reasons People Choose Alpha MediaBest Value – Your ads will be seen by more people per day for less money than any other form of media. No more wasted impressions – target specific areas that are most advantageous to you.School bus advertising provides a CPM rate of around 34¢ – more affordable than TV, radio, newspaper, phone book and billboards. CPM rates measure the cost per thousand impressions. Unique – These ads will grab attention and stimulate interest. School bus ads build brand recognition and quick recall bringing your message to new customers!Consistent – These ads travel consistent routes at peak times each day! Your ads will receive over 35,000 impressions per day, over 700,000 per month.Mobile – Where better to be than on the road, day after day, where the people are? Your ads are seen at the best time when viewers are attentive and ready to respond!Give Back to Schools– The majority of your advertising dollars go back to local schools!Place this picture within the text above to reflect the Valuebullet pointWhy school bus ads instead of…?Billboards don’t move. One billboard on a major highway costs $8,000+ per month. Your school bus ads will travel those same highways at 3% of that cost! <br />Radio advertisements are boring. Listeners change the channel to listen to iPods and CDs. You can’t fast forward through school bus ads. They are in your face! Fewer people are reading magazines and newspapers than ever before. Phonebooks are becoming outdated. TV ads = Expensive! DVR and TIVO are also reducing the number of viewers that see each TV ad.School bus advertising offers a low cost high value alternative to traditional, boring media. The page can’t be turned, the channel can’t be changed. School bus ads reach people in places where other media can’t penetrate.Stadium AdvertisingStadium ads are also available in some markets. Support your favorite sports team with your company message on the field seen by hundreds of attentive fans each night!<br /> <br />PHOTO GALLERYPost the pictures that I will send you in a way that is attractive and easy to use.<br />MARKETS (Please arrange these in a clean and attractive way. Blue indicates most important that should be easier to see)Dallas County SchoolsDallas ISDIrving ISDRichardson ISDCarrollton/Farmers Branch ISDCoppell ISDDeSoto ISDCedar Hill ISDLancaster ISDPearland ISD Clear Creek ISDBrazosport ISDDekalb ISDHooks ISDHubbard ISDLa Marque ISDLeary ISDLiberty-Eylau ISD Malta ISDMaud ISDNew Boston ISDPleasant Grove ISDRed Lick ISDRedwater ISDSanta Fe ISDSimms ISDTexarkana ISD <br />BUTTON: School Districts Click Here (This screen pops up from clicking the link on the Homepage)Would your district like to learn more about how you can generate additional revenue each year to counteract budget shortfalls? A partnership with Alpha Media will bring additional revenue to your district with no cost, risk or effort. Please Contact Us and a representative will contact you shortly. <br />FAQ page<br />Frequently Asked QuestionsQ: How does contracting with Alpha Media bring revenue to my school district?A: Alpha Media specializes in partnering with school districts to sell ad space on their fleet of buses, as well as any other advertising the district would like us to sell (i.e. sports field naming rights, scoreboards, etc.). Alpha Media returns a percentage of gross monthly revenue to the participating school district.<br />Q: What responsibility does the school district incur? Does it cost the school district anything to be a part of this program?A: No, school bus advertising requires no effort, risk, or cost to your district. Alpha Media’s responsibilities include obtaining local and national advertisers, creation, production, installation and removal of the ads. We invoice advertisers and send your district a check. This process takes advantage of a capital investment you have already made. While the buses are transporting students, they are earning money for your district. <br />Q: Do school bus ads cause safety issues?A: School bus ads do not compromise the safety of the bus nor prevent it or its safety devices from being seen and recognized. For several years, ads have been placed on school buses in several states. There is no evidence indicating that these ads have contributed to a situation that has jeopardized the safety of the passengers onboard. There have been no reported accidents as a result of an advertisement on the side of a bus. Alpha Media never forgets the passengers on these buses. We hold their safety as a paramount concern. <br />Q: How have local communities responded?A: Community support for this program has been very high as evident from local businesses eager to advertise on the buses. Both parents and the community-at-large have been very supportive of the program as it helps to generate funding for local schools. We have not faced any community opposition to school bus advertising.<br />Q: Do participating school districts incur any liability?A: No, our insurance policy covers this entire venture should anything happen. The district will be named as an additional insured with limits set forth by the district. A copy of the insurance policy is attached.<br />Q: Who would be the typical client?A: Any local or national company that wants to promote its business and strengthen its image while helping to fund local public schools will be considered. Ads must be appropriate for a school setting, as well as child and community sensitive.<br />Q: Are these signs safe?A: The ads are made of durable adhesive-back vinyl that adheres to the buses similar to a bumper sticker. Our ads are printed on Control-Tac vinyl and Busmark vinyl that is both weather and fade resistant. The adhesive-backing will not damage the bus surface. To ensure the quality of the ads placed on buses, our installers cut a thin line on the vinyl on both sides of each black bar the ad is placed over. This allows the vinyl to be attached flush to the bus, preventing air and moisture from getting underneath the sign. We take these additional precautions to help ensure that these signs are 100% safe and provide top quality advertising to our customers. These ads do not come off during routine driving or cleaning. A special process is used to remove the signs that will not harm the bus surface. Alpha Media can provide ad samples upon request.These ads target potential consumers outside of the bus, not the students onboard. Safety is our top priority. Our insurance policy covers the district should anything happen, and to date – we have never had a claim. Insurance limits are established by the district. Alpha Media will comply with their request. Each district is named as an additional insured on our policy.<br />Q: Who installs the ads?A: Alpha Media takes care of the installation and removal of the ads. Our installers are committed to making the installation process seamless for the district. The ads are installed with the utmost care, providing a good presentation for our advertisers and ensuring that ads are safely affixed to the buses. Our staff works within the district’s transportation schedule. The ads will be installed/removed at a time convenient to the district and its employees. Our installers have over twenty years experience installing vinyl graphics on many surfaces.<br />Q: Are there any restrictions on the types of ads that can run?A: Yes, but that decision is left to the participating school district. We ask that each district determine their criteria for ad placement. Alpha Media works within that criterion. Texas law prohibits ads for tobacco, alcohol, political advocacy, gambling, anything sexual in nature and religious organizations. Ultimately, each district has the final approval of ads placed on their buses. The creative staff at Alpha Media will ensure that all ads comply with state law regarding size and placement.<br />Q: Does Alpha Media offer graphic design services to clients?A: Yes, our graphic design team can provide assistance to any approved advertiser. Alpha Media’s graphic design team has over ten years experience. We work closely with our customers to produce professional, effective ads that generate success for our advertisers.<br />Q: Why would a business want to advertise on a school bus?A: School bus advertising is the most economical form of advertising available today. School bus advertising provides an effective and affordable way to market to a very select audience. School bus advertising with Alpha Media provides a multitude of benefits to its clients. Below are a select few:Greater Value – School bus advertising provides a CPM rate of around 34¢ – more affordable than TV, radio, newspaper, phone book and billboards. CPM rates measure the cost per thousand impressions. Unique – These ads will grab attention and stimulate interest. School bus ads build brand recognition and quick recall bringing your message to new customers!Consistent – These ads travel consistent routes at peak times each day! Your ads will receive over 35,000 impressions per day, over 700,000 per month.Mobile – Where better to be than on the road, day after day, where the people are? Your ads are seen at the best time when viewers are ready to respond!Give Back to Schools– The majority of your advertising dollars go back to local schools!Q: How much does it cost?A: Rates vary by region. Prices depend on the size of the ad, quantity of ads purchased, and the length of the campaign. Contact Us for rates in your area.<br />CONTACT USThe contact box can stay the same.Please clean up the contact information:DallasHouston832-644-8850Nashville615-301-8500fax: 832-644-6881<br />