Link Building Strategy For a New Website

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In the current marketing scenario, having a website is essential for any business. Online presence has become essential in the wake that every business is having one...

In the current marketing scenario, having a website is essential for any business. Online presence has become essential in the wake that every business is having one...

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  • 1. Link Building Strategy For a New WebsiteIn the current marketing scenario, having a website is essential for any business. Online presence hasbecome essential in the wake that every business is having one. If you want to keep your business aheadin competition, do not waste time in having a website and using link building services for channelingmore visitors on it.Especially after the Google updates, it has become essential that the strategy you adopt for promotionof your website should be legitimate. This is the reason why Google and other search engines arekeeping a vigil eyes especially on new websites to see what kind of linking and promotional strategiesthey adopt. Here is a list of things that you should do for effective link building strategy.Have a professional websiteThe first step is to have a professionally designed website. If you have a good, fully functional websitethen your website will get natural links by itself. The first thing to take care about web design is itsfunctionality. Make sure that all the links are functioning properly and every page is accessible with thebuttons provided. Secondly, the navigation of your website should be seamless. Every search enginegives preference to a website that gives favorable browsing experience to its visitors.
  • 2. The navigation of your website should be such that a person can be able to reach any part of the sitewithin 2 to 3 clicks. Thirdly, make sure that if you are providing online sale, then all of the componentsare working properly. The basic principle is that you will get natural links if your users are having a goodexperience on your website.Provide a website mapIf you want to have both inbound and external links it is necessary to have a site map. It not helps theusers but also help search engines to index your website. With a site map you can do inbound linking sothat the users do not face problem in reaching from one part to other. Also with inbound links you canefficiently connect and correlate all the parts of your website. You can link all the pages in your websiteto the home page under various categories so that the user does not have to waste time when he wantsto visit a particular part of your website.Go for press releasePress release or PR can be used to announce your web presence, a new product that you launch, yourprofits, apologies and just about anything that looks like news and you want your readers to know.Make sure that you write a formal and impactful piece of news. However the most important thing isthe platform on which you post the news. The platform should be trusted source of news and have hugereadership. You can provide links to your website in the press release so that when a visitor reads thePR, you get huge readership. This will increase your brand value and people will naturally link to you ifthey find your website impressive and informative for the user.
  • 3. Hire a professional company for link buildingThere are many companies that provide link building service. The company will help you in gettingexternal links and bring more visitors to your website. It is essential to note that the strategies that yourlink building company adopts are authentic and legitimate. Here are a few things that you should for in alink building companyUses legitimate waysAfter search engine updates like Google Penguin update it is essential that you do not resort tounnatural links. Such links make your website vulnerable to be penalized by search engines. Chances arethat they may even block your website. This can be detrimental to your business reputation and brandvalue.Does not promise overnight resultsA slow strategy for link building is considered to be the best one. It looks natural to the search enginesand thus improves your website reputation with the engines. A professional seo company that offers toogood to be true results is definitely going to use black hat practices attracting punishment from searchengines. The best strategy is to go slow for first three months and then start increasing the frequency ofexternal links.There are many link building companies on the internet. It is your responsibility to research well beforezeroing in on to the best one. You can use testimonials and reviews to check the credibility of thecompany.