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Internet marketing Melbourne
1.
2. This Presentation covers…
• Definition of internet Marketing
• Tools & Techniques of Internet Marketing
• Methods of Internet Marketing
• Pros & Cons of Internet Marketing
• Importance of Internet Marketing
3. What Is Internet Marketing
• Refers to Marketing efforts
that are done solely over the
Internet.
• This type of marketing uses
various online advertisements
to drive traffic to an
advertiser's website.
• Also known as Online
marketing or e-marketing
5. Methods of Internet Marketing
• Display ad- You can post banner
ads/dynamic ads on third party
websites/blogs to attract their
visitors towards your website and
increase business.
• SEM (search engine marketing)-
It’s a form of marketing that tries
to promote websites by increasing
their visibility on SERPs
• SMM (social media marketing)-
It’s the process of gaining
consumers’ attention via social
media websites such as Facebook,
Twitter, Google+ etc.
• Email marketing- Directly
marketing a commercial message
to a group of people using email.
6. Methods of Internet Marketing (CONT..)
• Referral marketing- It’s the process of
promoting a product/service to new
consumers through referrals.
• Affiliate marketing- in which a
business rewards one or more affiliates
for each visitor or customer brought by
the affiliate's own marketing efforts
• Inbound marketing- For inbound
marketing, you have to create
informative content and share it freely
over internet to convert prospective
customers into regular buyers.
• Video marketing- For video marketing,
you need to create engaging videos that
will encourage buyers to visit your site
to get more information/purchase
option.
7. Online marketing is less expensive than
traditional print or radio advertising
It is the easiest way to reach a global market
Ability to publish original content – as much
or a little as you want
Reach your target market easily
Engage with your customers
You can respond immediately to complaints
and provide excellent customer service
8. It is difficult to establish trust – you
miss out on the physical handshake,
you lose the face-to-face credibility
of older generations
There is a lot of competition online
It can be very time consuming
The options can be overwhelming. It
can be difficult to determine where
to start – Facebook, Twitter,
blogging etc
9.
10. Internet marketing is a growing business mainly because
more and more people use the internet every day.
11. When you consider launching an online marketing campaign
for your business, make sure to consider your goals,
determine your target market, take actionable steps and record
results.
12. Thank you!
We are the leading Internet Marketing Melbourne
company, providing top video marketing, Web
Development, SMM services. For more information
you can contact us on: 0403 433 203
or visit our website
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