Summary T&L  Digital Creds
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Summary T&L Digital Creds

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Crazy Horse Brand Response

Crazy Horse Brand Response
Travel and Leisure Credentials Summary
Digital

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Summary T&L Digital Creds Presentation Transcript

  • 1. London Agency experience – more interesting views Digital Credentials Travel and Leisure Sector
  • 2. 1. Why we’re different He who would do great things should not attempt them all alone Senca Tribe
  • 3. Why we’re different
    • Brand Response Agency
    • Brand Response
    • WPP/Omnicom agency expertise – without the price tag
    • Senior team working day to day on each account
    • Travel and Leisure Specialism
  • 4. Our senior team
          • Belinda Neal – M.D.
          • Ex board director and head of loyalty WPP DM agency
    Belinda Neal – M.D. Ex board director and head of loyalty WPP DM agency Ex Marketing Manager of Forte Leisure Madeleine Rinehart Board level integrated expertise WPP and independent agencies Travel and Leisure Specialist Dave Ditzel – Creative Director Ex board director Souk, ex Saatchis Travel and Leisure Specialist
  • 5. brand planning
  • 6. 2. What we do for our Clients He who would do great things should not attempt them all alone Senca Tribe
  • 7. Crazy Horse Digital Response Using Digital as a Direct Marketing Resource Maximising response and conversion through digital integration Landing pages Email Dialogue Marketing E Newsletters Banner Response Web design & build Microsites Broadcast Management Pay per Click Ezines PURLS
  • 8. Our approach Insight Differentiation Strategy Creative idea Best practice execution
  • 9.
    • brand planning
    • strategic planning
    • direct and digital marketing planning
    • acquisition, conversion and building loyalty
    • on and off-line creative
    • artwork, print and broadcast management
    • data analysis profiling, segmentation, modeling
    What we do for our clients
  • 10. Websites He who would do great things should not attempt them all alone Senca Tribe
  • 11. www.oz-bus.com New website for overland travel company
  • 12.
    •   Brand Response Agency
  • 13.
    •   Brand Response Agency
  • 14.
    •   Brand Response Agency
  • 15.
    •   Brand Response Agency
  • 16. www.petchey.com
    • New website for regional tour operator
    • Reposition brand and build new website
    • Develop segmented communications strategy for new customer acquisition
    • Generate repeat bookings
  • 17.
    •   Brand Response Agency
  • 18.  
  • 19. www.journeylatinamerica.co.uk Journey Latin America Design and development of website
  • 20.  
  • 21. Dialogue Marketing and email Listen, or your tongue will make you deaf Tribe unknown
  • 22. Easy Cruise Real-time segmented communications via personalised URLs Objective To develop low cost way of attracting new audiences Audience insight Cruises seen as ‘not for me’ Strategy Self segmentation Execution Dialogue Mail
  • 23.  
  • 24.  
  • 25.  
  • 26.  
  • 27.  
  • 28. Journey Latin America Launch of new website
  • 29.  
  • 30. London Agency experience – more interesting views Call Belinda Neal or Madeleine Rinehart on 01892 516116 www.crazyhorse.co.uk [email_address] [email_address]