Australian Govt Social Media Best Practice Toolkit2013Belinda Hayes, Online Communications Manager@DSE_Vic and @belhayes
Improving staff skills andknowledge to enhance socialmedia useEncouraging appropriate social media use within your organis...
Sustainablymanaging land,water, fire andbiodiversitywith, and for,Victoriancommunities.
What firstListenResearch
PolicyBe professionalBe confidentialBe respectfulBe accountableStay productive
Social media training
Yammer
YouTube
Firefighter
Regional
Swoop
Emergency services
Emergencies
GuidelinesPrinciples:Fire and flood agencies in Victoria have endorsed the following three principles that should guide ou...
Facebook - Fires
During an incident
Twitter - fires
ConclusionBelinda HayesOnline Communications ManagerDepartment of Sustainability &Environment@DSE_Vic@belhayesbelinda.haye...
Australian Govt Social Media Best Practice Toolkit 2013
Australian Govt Social Media Best Practice Toolkit 2013
Australian Govt Social Media Best Practice Toolkit 2013
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Australian Govt Social Media Best Practice Toolkit 2013

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  • Australian Govt Social Media Best Practice Toolkit 2013

    1. 1. Australian Govt Social Media Best Practice Toolkit2013Belinda Hayes, Online Communications Manager@DSE_Vic and @belhayes
    2. 2. Improving staff skills andknowledge to enhance socialmedia useEncouraging appropriate social media use within your organisationEstablishing governance for successful social media useDeveloping staff training guideModerating and monitoring social media use
    3. 3. Sustainablymanaging land,water, fire andbiodiversitywith, and for,Victoriancommunities.
    4. 4. What firstListenResearch
    5. 5. PolicyBe professionalBe confidentialBe respectfulBe accountableStay productive
    6. 6. Social media training
    7. 7. Yammer
    8. 8. YouTube
    9. 9. Firefighter
    10. 10. Regional
    11. 11. Swoop
    12. 12. Emergency services
    13. 13. Emergencies
    14. 14. GuidelinesPrinciples:Fire and flood agencies in Victoria have endorsed the following three principles that should guide ourapproach to the use of social media during emergencies;1)Proactive and effective use of social media can help us achieve our mission of protecting life andproperty.2) To use social media effectively, agencies need to build and maintain credibility and authority in thespace and be seen as open, transparent, and honest.3) Agencies understand the critical role they play in information flow and will actively encourage andengage in the exchange of timely, relevant, and tailored information via social media.
    15. 15. Facebook - Fires
    16. 16. During an incident
    17. 17. Twitter - fires
    18. 18. ConclusionBelinda HayesOnline Communications ManagerDepartment of Sustainability &Environment@DSE_Vic@belhayesbelinda.hayes@dse.vic.gov.au

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