Australian Govt Social Media Best Practice Toolkit 2013
Australian Govt Social Media Best Practice Toolkit2013Belinda Hayes, Online Communications Manager@DSE_Vic and @belhayes
Improving staff skills andknowledge to enhance socialmedia useEncouraging appropriate social media use within your organisationEstablishing governance for successful social media useDeveloping staff training guideModerating and monitoring social media use
Sustainablymanaging land,water, fire andbiodiversitywith, and for,Victoriancommunities.
GuidelinesPrinciples:Fire and flood agencies in Victoria have endorsed the following three principles that should guide ourapproach to the use of social media during emergencies;1)Proactive and effective use of social media can help us achieve our mission of protecting life andproperty.2) To use social media effectively, agencies need to build and maintain credibility and authority in thespace and be seen as open, transparent, and honest.3) Agencies understand the critical role they play in information flow and will actively encourage andengage in the exchange of timely, relevant, and tailored information via social media.