BEYOND LIKES AND STATUS
UPDATES
Today’s Panel

Alan Oakley,
News Corp
Australia

Jeannene O’Day,
Daily Gloss

Rebecca Wilson,
Buchan Consulting

Tweet us ...
Why is it important?
2.4
billion
connected to
the internet

YouTube is more popular than
cable television in the US

1.15 ...
Who is on Social Media?
The biggest risk is not taking any risk…In a world that’s
changing really quickly, the only strate...
Even Scientists use social
media!
Almost
1 million
followers

8 Million
Facebook
Likes
198,795
followers
Social media and clinical trials
Pitched to
media
Content

Shared on
social media
Emailed to key
contacts

Retweeted /
Shared

Forwarded to
contacts

Asked...
The world is mobile & social
Benedict XVI

Francis I
The news cycle
Continuously connected
Regulation

•
•
•
•

Guidance note 8
• HCPs only
• Must comply with Code
Disclose on ASX first
• Adverse events apply
Moni...
Case study: monitoring
Why use social media

Understand risks
and opportunities

Watch your
competitors

Follow smart
people and learn
from them
...
Getting involved

Follow

Connect

Listen

Engage

Share
Risk management
Personal:
 Use privacy settings
 Log out of shared devices
 Set up push notifications to stay on top
 ...
#AusBio13
rwilson@buchanwe.com.au
www.buchanwe.com.au
Upcoming SlideShare
Loading in …5
×

Ausbiotech 2013 - Buchan social media presentation

320 views
217 views

Published on

Biotechnology companies are built on innovation, yet many have been slow to use social media. This presentation was part of a panel session at the AusBiotech 2013 conference, and explores how, and why, social media can benefit biotechs.

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
320
On SlideShare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • ASX Guidance Note 8:Disclose information through the ASX firstDissemination by other means does not abrogate this requirementMonitor relevant major social networking sites (especially around price sensitive announcements)Best practices:If information released by employees or others through social media, disclose information to ASX and trading holt (potentially)Use social media as secondary channel for dissemination (due to text limitations, consider linking to announcement)Risks of unauthorised disclosures remain (eg Whitehaven Coal - activist impersonated financier David Jones takeover)Promotion of therapeutic productsUnder TGA Code if a pharma company wants to use social media to promote prescription medicines to healthcare professionals, the site must be accessible by only healthcare professionals.Information provided must comply with the Code and the TGA-approved product information Information must not be misleading, must not encourage inappropriate or excessive use and must not be likely to lead to consumers self-diagnosing or inappropriately treating serious diseaseAdverse event reporting for marketed productsTGA’s Pharmacovigilance Guideline – must record and deal with all adverse events (including potentially those raised in social media)Congress passed the Food and Drug Administration Safety and Innovation Act (FDASIA) which contains a provision mandating that FDA issue final social media guidance no later than July 2014.To date FDA has issued Warning letters on social media, but has not taken any further steps other than several meetings. Source: http://www.policymed.com/2013/09/fda-and-social-media-dos-and-donts-based-on-warning-letters-waiting-for-july-2014-guidance.html
  • Neuren was forced into a trading halt after commentary was posted on social media regarding its Rett Syndrome trial. The parents of a subject participating in the trial suggested that certain of the symptoms had improved during the trial. The trial is blinded and has not been compromised, with results due 2HCY14.
  • There’s no need to be a social media guru from Day 1. Start out by listening, then become more engaged.
  • Ausbiotech 2013 - Buchan social media presentation

    1. 1. BEYOND LIKES AND STATUS UPDATES
    2. 2. Today’s Panel Alan Oakley, News Corp Australia Jeannene O’Day, Daily Gloss Rebecca Wilson, Buchan Consulting Tweet us a question @rebecca_buchan #AusBio13
    3. 3. Why is it important? 2.4 billion connected to the internet YouTube is more popular than cable television in the US 1.15 billion Facebook users 61% 231.7 million active users on Twitter worldwide 95% log in every day 5,700 tweets per second of decision makers use Twitter a business and marketing tool
    4. 4. Who is on Social Media? The biggest risk is not taking any risk…In a world that’s changing really quickly, the only strategy that’s guaranteed to fail is not taking risks” – Mark Zuckerberg
    5. 5. Even Scientists use social media! Almost 1 million followers 8 Million Facebook Likes 198,795 followers
    6. 6. Social media and clinical trials
    7. 7. Pitched to media Content Shared on social media Emailed to key contacts Retweeted / Shared Forwarded to contacts Asked to guest blog Asked to speak at event Recommended by contact Lead generation, investor deicisions The content journey
    8. 8. The world is mobile & social Benedict XVI Francis I
    9. 9. The news cycle
    10. 10. Continuously connected
    11. 11. Regulation • • • • Guidance note 8 • HCPs only • Must comply with Code Disclose on ASX first • Adverse events apply Monitor relevant sites Secondary channel for news • Social media guidance by 2014 • ‘Warning letters’ only, to date
    12. 12. Case study: monitoring
    13. 13. Why use social media Understand risks and opportunities Watch your competitors Follow smart people and learn from them Listen in on your investors/ customers/clients Build networks, relationships & visibility Know what everyone else is talking about
    14. 14. Getting involved Follow Connect Listen Engage Share
    15. 15. Risk management Personal:  Use privacy settings  Log out of shared devices  Set up push notifications to stay on top  Think before you post Corporate:  Have a social media policy and communicate it  Train staff who need it  Put in place monitoring  Always have a crisis comms plan – and include social media
    16. 16. #AusBio13 rwilson@buchanwe.com.au www.buchanwe.com.au

    ×