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How I Went Beyond the Hype,                            Narcissism, and Trendiness to                            Become a S...
GET SOCIAL       BE A SOCIAL SOFTWARE SUPERHERO                                  © 2011 IBM CorporationSunday, February 13...
SOCIAL IS            EVERYWHERE                            © 2011 IBM CorporationSunday, February 13, 2011
Why Social?                            Mobile Devices put                            social in the                        ...
Why Social?                            Technology is                            eliminating walls and                     ...
What Does it Mean to be Social?                                    © 2011 IBM CorporationSunday, February 13, 2011
SOCIAL IS WHY              WE ARE HERE                              © 2011 IBM CorporationSunday, February 13, 2011
THE SOCIAL ECONOMY       People                            SocialSphere                                            Social ...
People                            SocialSphere                                      © 2011 IBM CorporationSunday, February...
SocialSphere                                   Media                            Networks   Software                       ...
THE SOCIAL ECONOMY       People                                   Media                            Networks   Software    ...
It’s all about               Social Business                             © 2011 IBM CorporationSunday, February 13, 2011
BRANDS                            Brands are for and to be                             experience by people.              ...
PEOPLE                        People are the what and the                          why of social business.                ...
TRUSTED                RELATIONSHIPS                        between brands, people and                               compa...
GET “STUFF” DONE                            Need we say more?                                         Social Business     ...
What does it mean to        be a social business?                                © 2011 IBM CorporationSunday, February 13...
What does it mean to be a social business?                                                   © 2011 IBM CorporationSunday,...
What does it mean to be a social business?                                                © 2011 IBM CorporationSunday, Fe...
SocialSphere Interactions         Reactive Response         Community Engagement                                    © 2011...
Public          SocialSphere Interactions                                      © 2011 IBM CorporationSunday, February 13, ...
Reactive response                            © 2011 IBM CorporationSunday, February 13, 2011
Building Community                            © 2011 IBM CorporationSunday, February 13, 2011
Enterprise        SocialSphere Interactions                                    © 2011 IBM CorporationSunday, February 13, ...
Hybrid Solutions                            © 2011 IBM CorporationSunday, February 13, 2011
Hybrid     SocialSphere Interactions                                 © 2011 IBM CorporationSunday, February 13, 2011
Hybrid Solutions                            © 2011 IBM CorporationSunday, February 13, 2011
REALTIME                            Response                                       © 2011 IBM CorporationSunday, February ...
What is the value      of social business?                            29   © 2011 IBM CorporationSunday, February 13, 2011
Is social business         for everybody?                              © 2011 IBM CorporationSunday, February 13, 2011
MISSION                                 © 2011 IBM CorporationSunday, February 13, 2011
Problem         Declining trust between         management and         employees                              © 2011 IBM C...
Solution         Sharing +         Passive Awareness =         Increased Trust                               © 2011 IBM Co...
Speaking         Listening         Collaborating                            © 2011 IBM CorporationSunday, February 13, 2011
In Action         How sharing transforms         our business                             © 2011 IBM CorporationSunday, Fe...
Problem         Top-down decisions have         created a stagnant work         environment                              ©...
Solution         “Open leadership”         motivates people and         encourages successful         social business.    ...
Open Leadership                            “having the confidence                            and humility to give up      ...
In Action         How has being an open         leader changed the way         you utilize social         technology?     ...
In Action                            © 2011 IBM CorporationSunday, February 13, 2011
Problem         “I spend a lot of time         trying to find the right         information or resource.”                 ...
Solution        Transform your social        sphere into a network of        recommendation agents.                       ...
In Action                            © 2011 IBM CorporationSunday, February 13, 2011
Problem         “We tried getting social...                            but...”                                      © 2011...
Solution      Leadership support and      corporate evangelists      are critical in effective      social business.      ...
Evangelism                            © 2011 IBM CorporationSunday, February 13, 2011
REALTIME                            Response                                       © 2011 IBM CorporationSunday, February ...
How to Implement       Social Business                            © 2011 IBM CorporationSunday, February 13, 2011
All social         business is NOT         created equal                            © 2011 IBM CorporationSunday, February...
Develop a “rough” plan         Core strengths         Know your brand         Unique strategy         Listen and talk     ...
Implement                            © 2011 IBM CorporationSunday, February 13, 2011
Intentional          collaboration &          community                            © 2011 IBM CorporationSunday, February ...
Encourage employees to      collaborate and share                               © 2011 IBM CorporationSunday, February 13,...
Processes and Systems      must Support Social                              © 2011 IBM CorporationSunday, February 13, 2011
Evangelism                            © 2011 IBM CorporationSunday, February 13, 2011
It’s         doing         business...                            © 2011 IBM CorporationSunday, February 13, 2011
Beyond “the wall”                            © 2011 IBM CorporationSunday, February 13, 2011
Where are         your customers talking         about you?                              © 2011 IBM CorporationSunday, Feb...
How are you going to engage    your customers?                            © 2011 IBM CorporationSunday, February 13, 2011
Empower people                            © 2011 IBM CorporationSunday, February 13, 2011
Rules of          Engagement                            © 2011 IBM CorporationSunday, February 13, 2011
Successful social business         takes time.                                 © 2011 IBM CorporationSunday, February 13, ...
Planning is...                            Guessing                                  © 2011 IBM CorporationSunday, February...
To gain is to give up control.      Allow people to take      ownership.      Be honest.      Your communication is the   ...
Build internal                        and external                  SOCIAL VALUE                                         ©...
Looking ahead...                            © 2011 IBM CorporationSunday, February 13, 2011
Enterprise Solutions                              © 2011 IBM CorporationSunday, February 13, 2011
DON’T FEAR       WHAT’S NEW                            © 2011 IBM CorporationSunday, February 13, 2011
DON’T STOP BEING SOCIAL...                            IT’S WHO WE ARE                                        © 2011 IBM Co...
Chris Martin       chris@chrismartinstudios.com       @cmstudios                                      © 2011 IBM Corporati...
Bruce Elgort      bruce.elgort@gmail.com                    @belgort                                © 2011 IBM Corporation...
YOUR REACTIONS                                       © 2011 IBM CorporationSunday, February 13, 2011
GET SOCIAL        BE A SOCIAL BUSINESS SUPERHERO                                   © 2011 IBM CorporationSunday, February ...
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JMP206 - How I Went Beyond the Hype, Narcissism and Trendiness to Become a Social Software Super Hero

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Let’s face it – social networking and social software is everywhere, and the term “social” could easily be the buzzword of the year. Embedded in the television shows that we watch, the websites that we visit and the latest offerings of mobile devices, social media is infiltrating our daily lives. The business world is not exempt from the expansion of social media apps either and many companies are exploring, and in some cases scrambling to find, ways they can use and integrate social networking tools and services in their existing applications. In this session, we'll introduce you to social media & software. You'll hear from industry leaders, IBMers and Lotus community members about their experiences using social software in business.

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Transcript of "JMP206 - How I Went Beyond the Hype, Narcissism and Trendiness to Become a Social Software Super Hero"

  1. 1. How I Went Beyond the Hype, Narcissism, and Trendiness to Become a Social Software Super Hero Chris Martin Bruce Elgort © 2011 IBM CorporationSunday, February 13, 2011
  2. 2. GET SOCIAL BE A SOCIAL SOFTWARE SUPERHERO © 2011 IBM CorporationSunday, February 13, 2011
  3. 3. SOCIAL IS EVERYWHERE © 2011 IBM CorporationSunday, February 13, 2011
  4. 4. Why Social? Mobile Devices put social in the palm of our hand. © 2011 IBM CorporationSunday, February 13, 2011
  5. 5. Why Social? Technology is eliminating walls and barriers to collaborate on a global stage. © 2011 IBM CorporationSunday, February 13, 2011
  6. 6. What Does it Mean to be Social? © 2011 IBM CorporationSunday, February 13, 2011
  7. 7. SOCIAL IS WHY WE ARE HERE © 2011 IBM CorporationSunday, February 13, 2011
  8. 8. THE SOCIAL ECONOMY People SocialSphere Social Business © 2011 IBM CorporationSunday, February 13, 2011
  9. 9. People SocialSphere © 2011 IBM CorporationSunday, February 13, 2011
  10. 10. SocialSphere Media Networks Software © 2011 IBM CorporationSunday, February 13, 2011
  11. 11. THE SOCIAL ECONOMY People Media Networks Software Social Business © 2011 IBM CorporationSunday, February 13, 2011
  12. 12. It’s all about Social Business © 2011 IBM CorporationSunday, February 13, 2011
  13. 13. BRANDS Brands are for and to be experience by people. Social Business © 2011 IBM CorporationSunday, February 13, 2011
  14. 14. PEOPLE People are the what and the why of social business. Social Business © 2011 IBM CorporationSunday, February 13, 2011
  15. 15. TRUSTED RELATIONSHIPS between brands, people and companies. Social Business © 2011 IBM CorporationSunday, February 13, 2011
  16. 16. GET “STUFF” DONE Need we say more? Social Business © 2011 IBM CorporationSunday, February 13, 2011
  17. 17. What does it mean to be a social business? © 2011 IBM CorporationSunday, February 13, 2011
  18. 18. What does it mean to be a social business? © 2011 IBM CorporationSunday, February 13, 2011
  19. 19. What does it mean to be a social business? © 2011 IBM CorporationSunday, February 13, 2011
  20. 20. SocialSphere Interactions Reactive Response Community Engagement © 2011 IBM CorporationSunday, February 13, 2011
  21. 21. Public SocialSphere Interactions © 2011 IBM CorporationSunday, February 13, 2011
  22. 22. Reactive response © 2011 IBM CorporationSunday, February 13, 2011
  23. 23. Building Community © 2011 IBM CorporationSunday, February 13, 2011
  24. 24. Enterprise SocialSphere Interactions © 2011 IBM CorporationSunday, February 13, 2011
  25. 25. Hybrid Solutions © 2011 IBM CorporationSunday, February 13, 2011
  26. 26. Hybrid SocialSphere Interactions © 2011 IBM CorporationSunday, February 13, 2011
  27. 27. Hybrid Solutions © 2011 IBM CorporationSunday, February 13, 2011
  28. 28. REALTIME Response © 2011 IBM CorporationSunday, February 13, 2011
  29. 29. What is the value of social business? 29 © 2011 IBM CorporationSunday, February 13, 2011
  30. 30. Is social business for everybody? © 2011 IBM CorporationSunday, February 13, 2011
  31. 31. MISSION © 2011 IBM CorporationSunday, February 13, 2011
  32. 32. Problem Declining trust between management and employees © 2011 IBM CorporationSunday, February 13, 2011
  33. 33. Solution Sharing + Passive Awareness = Increased Trust © 2011 IBM CorporationSunday, February 13, 2011
  34. 34. Speaking Listening Collaborating © 2011 IBM CorporationSunday, February 13, 2011
  35. 35. In Action How sharing transforms our business © 2011 IBM CorporationSunday, February 13, 2011
  36. 36. Problem Top-down decisions have created a stagnant work environment © 2011 IBM CorporationSunday, February 13, 2011
  37. 37. Solution “Open leadership” motivates people and encourages successful social business. © 2011 IBM CorporationSunday, February 13, 2011
  38. 38. Open Leadership “having the confidence and humility to give up the need to be in control while inspiring commitment from people to accomplish goals” © 2011 IBM CorporationSunday, February 13, 2011
  39. 39. In Action How has being an open leader changed the way you utilize social technology? © 2011 IBM CorporationSunday, February 13, 2011
  40. 40. In Action © 2011 IBM CorporationSunday, February 13, 2011
  41. 41. Problem “I spend a lot of time trying to find the right information or resource.” © 2011 IBM CorporationSunday, February 13, 2011
  42. 42. Solution Transform your social sphere into a network of recommendation agents. © 2011 IBM CorporationSunday, February 13, 2011
  43. 43. In Action © 2011 IBM CorporationSunday, February 13, 2011
  44. 44. Problem “We tried getting social... but...” © 2011 IBM CorporationSunday, February 13, 2011
  45. 45. Solution Leadership support and corporate evangelists are critical in effective social business. © 2011 IBM CorporationSunday, February 13, 2011
  46. 46. Evangelism © 2011 IBM CorporationSunday, February 13, 2011
  47. 47. REALTIME Response © 2011 IBM CorporationSunday, February 13, 2011
  48. 48. How to Implement Social Business © 2011 IBM CorporationSunday, February 13, 2011
  49. 49. All social business is NOT created equal © 2011 IBM CorporationSunday, February 13, 2011
  50. 50. Develop a “rough” plan Core strengths Know your brand Unique strategy Listen and talk © 2011 IBM CorporationSunday, February 13, 2011
  51. 51. Implement © 2011 IBM CorporationSunday, February 13, 2011
  52. 52. Intentional collaboration & community © 2011 IBM CorporationSunday, February 13, 2011
  53. 53. Encourage employees to collaborate and share © 2011 IBM CorporationSunday, February 13, 2011
  54. 54. Processes and Systems must Support Social © 2011 IBM CorporationSunday, February 13, 2011
  55. 55. Evangelism © 2011 IBM CorporationSunday, February 13, 2011
  56. 56. It’s doing business... © 2011 IBM CorporationSunday, February 13, 2011
  57. 57. Beyond “the wall” © 2011 IBM CorporationSunday, February 13, 2011
  58. 58. Where are your customers talking about you? © 2011 IBM CorporationSunday, February 13, 2011
  59. 59. How are you going to engage your customers? © 2011 IBM CorporationSunday, February 13, 2011
  60. 60. Empower people © 2011 IBM CorporationSunday, February 13, 2011
  61. 61. Rules of Engagement © 2011 IBM CorporationSunday, February 13, 2011
  62. 62. Successful social business takes time. © 2011 IBM CorporationSunday, February 13, 2011
  63. 63. Planning is... Guessing © 2011 IBM CorporationSunday, February 13, 2011
  64. 64. To gain is to give up control. Allow people to take ownership. Be honest. Your communication is the response you get. © 2011 IBM CorporationSunday, February 13, 2011
  65. 65. Build internal and external SOCIAL VALUE © 2011 IBM CorporationSunday, February 13, 2011
  66. 66. Looking ahead... © 2011 IBM CorporationSunday, February 13, 2011
  67. 67. Enterprise Solutions © 2011 IBM CorporationSunday, February 13, 2011
  68. 68. DON’T FEAR WHAT’S NEW © 2011 IBM CorporationSunday, February 13, 2011
  69. 69. DON’T STOP BEING SOCIAL... IT’S WHO WE ARE © 2011 IBM CorporationSunday, February 13, 2011
  70. 70. Chris Martin chris@chrismartinstudios.com @cmstudios © 2011 IBM CorporationSunday, February 13, 2011
  71. 71. Bruce Elgort bruce.elgort@gmail.com @belgort © 2011 IBM CorporationSunday, February 13, 2011
  72. 72. YOUR REACTIONS © 2011 IBM CorporationSunday, February 13, 2011
  73. 73. GET SOCIAL BE A SOCIAL BUSINESS SUPERHERO © 2011 IBM CorporationSunday, February 13, 2011
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