JMP206 - How I Went Beyond the Hype, Narcissism and Trendiness to Become a Social Software Super Hero
Upcoming SlideShare
Loading in...5
×
 

Like this? Share it with your network

Share

JMP206 - How I Went Beyond the Hype, Narcissism and Trendiness to Become a Social Software Super Hero

on

  • 3,449 views

Let’s face it – social networking and social software is everywhere, and the term “social” could easily be the buzzword of the year. Embedded in the television shows that we watch, the ...

Let’s face it – social networking and social software is everywhere, and the term “social” could easily be the buzzword of the year. Embedded in the television shows that we watch, the websites that we visit and the latest offerings of mobile devices, social media is infiltrating our daily lives. The business world is not exempt from the expansion of social media apps either and many companies are exploring, and in some cases scrambling to find, ways they can use and integrate social networking tools and services in their existing applications. In this session, we'll introduce you to social media & software. You'll hear from industry leaders, IBMers and Lotus community members about their experiences using social software in business.

Statistics

Views

Total Views
3,449
Views on SlideShare
3,247
Embed Views
202

Actions

Likes
0
Downloads
46
Comments
1

10 Embeds 202

http://www.elsua.net 71
http://www.bruceelgort.com 62
http://blog.contentmanagementconnection.com 46
http://planetlotus.org 11
http://www.socialbusinesssuperhero.com 6
http://bruceelgort.com 2
http://www.itg.hitachi.co.jp 1
http://www.contentmanagementconnection.com 1
http://www.linkedin.com 1
http://mobile.planetsharepoint.org 1
More...

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

CC Attribution License

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
  • any one
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

JMP206 - How I Went Beyond the Hype, Narcissism and Trendiness to Become a Social Software Super Hero Presentation Transcript

  • 1. How I Went Beyond the Hype, Narcissism, and Trendiness to Become a Social Software Super Hero Chris Martin Bruce Elgort © 2011 IBM CorporationSunday, February 13, 2011
  • 2. GET SOCIAL BE A SOCIAL SOFTWARE SUPERHERO © 2011 IBM CorporationSunday, February 13, 2011
  • 3. SOCIAL IS EVERYWHERE © 2011 IBM CorporationSunday, February 13, 2011
  • 4. Why Social? Mobile Devices put social in the palm of our hand. © 2011 IBM CorporationSunday, February 13, 2011
  • 5. Why Social? Technology is eliminating walls and barriers to collaborate on a global stage. © 2011 IBM CorporationSunday, February 13, 2011
  • 6. What Does it Mean to be Social? © 2011 IBM CorporationSunday, February 13, 2011
  • 7. SOCIAL IS WHY WE ARE HERE © 2011 IBM CorporationSunday, February 13, 2011
  • 8. THE SOCIAL ECONOMY People SocialSphere Social Business © 2011 IBM CorporationSunday, February 13, 2011
  • 9. People SocialSphere © 2011 IBM CorporationSunday, February 13, 2011
  • 10. SocialSphere Media Networks Software © 2011 IBM CorporationSunday, February 13, 2011
  • 11. THE SOCIAL ECONOMY People Media Networks Software Social Business © 2011 IBM CorporationSunday, February 13, 2011
  • 12. It’s all about Social Business © 2011 IBM CorporationSunday, February 13, 2011
  • 13. BRANDS Brands are for and to be experience by people. Social Business © 2011 IBM CorporationSunday, February 13, 2011
  • 14. PEOPLE People are the what and the why of social business. Social Business © 2011 IBM CorporationSunday, February 13, 2011
  • 15. TRUSTED RELATIONSHIPS between brands, people and companies. Social Business © 2011 IBM CorporationSunday, February 13, 2011
  • 16. GET “STUFF” DONE Need we say more? Social Business © 2011 IBM CorporationSunday, February 13, 2011
  • 17. What does it mean to be a social business? © 2011 IBM CorporationSunday, February 13, 2011
  • 18. What does it mean to be a social business? © 2011 IBM CorporationSunday, February 13, 2011
  • 19. What does it mean to be a social business? © 2011 IBM CorporationSunday, February 13, 2011
  • 20. SocialSphere Interactions Reactive Response Community Engagement © 2011 IBM CorporationSunday, February 13, 2011
  • 21. Public SocialSphere Interactions © 2011 IBM CorporationSunday, February 13, 2011
  • 22. Reactive response © 2011 IBM CorporationSunday, February 13, 2011
  • 23. Building Community © 2011 IBM CorporationSunday, February 13, 2011
  • 24. Enterprise SocialSphere Interactions © 2011 IBM CorporationSunday, February 13, 2011
  • 25. Hybrid Solutions © 2011 IBM CorporationSunday, February 13, 2011
  • 26. Hybrid SocialSphere Interactions © 2011 IBM CorporationSunday, February 13, 2011
  • 27. Hybrid Solutions © 2011 IBM CorporationSunday, February 13, 2011
  • 28. REALTIME Response © 2011 IBM CorporationSunday, February 13, 2011
  • 29. What is the value of social business? 29 © 2011 IBM CorporationSunday, February 13, 2011
  • 30. Is social business for everybody? © 2011 IBM CorporationSunday, February 13, 2011
  • 31. MISSION © 2011 IBM CorporationSunday, February 13, 2011
  • 32. Problem Declining trust between management and employees © 2011 IBM CorporationSunday, February 13, 2011
  • 33. Solution Sharing + Passive Awareness = Increased Trust © 2011 IBM CorporationSunday, February 13, 2011
  • 34. Speaking Listening Collaborating © 2011 IBM CorporationSunday, February 13, 2011
  • 35. In Action How sharing transforms our business © 2011 IBM CorporationSunday, February 13, 2011
  • 36. Problem Top-down decisions have created a stagnant work environment © 2011 IBM CorporationSunday, February 13, 2011
  • 37. Solution “Open leadership” motivates people and encourages successful social business. © 2011 IBM CorporationSunday, February 13, 2011
  • 38. Open Leadership “having the confidence and humility to give up the need to be in control while inspiring commitment from people to accomplish goals” © 2011 IBM CorporationSunday, February 13, 2011
  • 39. In Action How has being an open leader changed the way you utilize social technology? © 2011 IBM CorporationSunday, February 13, 2011
  • 40. In Action © 2011 IBM CorporationSunday, February 13, 2011
  • 41. Problem “I spend a lot of time trying to find the right information or resource.” © 2011 IBM CorporationSunday, February 13, 2011
  • 42. Solution Transform your social sphere into a network of recommendation agents. © 2011 IBM CorporationSunday, February 13, 2011
  • 43. In Action © 2011 IBM CorporationSunday, February 13, 2011
  • 44. Problem “We tried getting social... but...” © 2011 IBM CorporationSunday, February 13, 2011
  • 45. Solution Leadership support and corporate evangelists are critical in effective social business. © 2011 IBM CorporationSunday, February 13, 2011
  • 46. Evangelism © 2011 IBM CorporationSunday, February 13, 2011
  • 47. REALTIME Response © 2011 IBM CorporationSunday, February 13, 2011
  • 48. How to Implement Social Business © 2011 IBM CorporationSunday, February 13, 2011
  • 49. All social business is NOT created equal © 2011 IBM CorporationSunday, February 13, 2011
  • 50. Develop a “rough” plan Core strengths Know your brand Unique strategy Listen and talk © 2011 IBM CorporationSunday, February 13, 2011
  • 51. Implement © 2011 IBM CorporationSunday, February 13, 2011
  • 52. Intentional collaboration & community © 2011 IBM CorporationSunday, February 13, 2011
  • 53. Encourage employees to collaborate and share © 2011 IBM CorporationSunday, February 13, 2011
  • 54. Processes and Systems must Support Social © 2011 IBM CorporationSunday, February 13, 2011
  • 55. Evangelism © 2011 IBM CorporationSunday, February 13, 2011
  • 56. It’s doing business... © 2011 IBM CorporationSunday, February 13, 2011
  • 57. Beyond “the wall” © 2011 IBM CorporationSunday, February 13, 2011
  • 58. Where are your customers talking about you? © 2011 IBM CorporationSunday, February 13, 2011
  • 59. How are you going to engage your customers? © 2011 IBM CorporationSunday, February 13, 2011
  • 60. Empower people © 2011 IBM CorporationSunday, February 13, 2011
  • 61. Rules of Engagement © 2011 IBM CorporationSunday, February 13, 2011
  • 62. Successful social business takes time. © 2011 IBM CorporationSunday, February 13, 2011
  • 63. Planning is... Guessing © 2011 IBM CorporationSunday, February 13, 2011
  • 64. To gain is to give up control. Allow people to take ownership. Be honest. Your communication is the response you get. © 2011 IBM CorporationSunday, February 13, 2011
  • 65. Build internal and external SOCIAL VALUE © 2011 IBM CorporationSunday, February 13, 2011
  • 66. Looking ahead... © 2011 IBM CorporationSunday, February 13, 2011
  • 67. Enterprise Solutions © 2011 IBM CorporationSunday, February 13, 2011
  • 68. DON’T FEAR WHAT’S NEW © 2011 IBM CorporationSunday, February 13, 2011
  • 69. DON’T STOP BEING SOCIAL... IT’S WHO WE ARE © 2011 IBM CorporationSunday, February 13, 2011
  • 70. Chris Martin chris@chrismartinstudios.com @cmstudios © 2011 IBM CorporationSunday, February 13, 2011
  • 71. Bruce Elgort bruce.elgort@gmail.com @belgort © 2011 IBM CorporationSunday, February 13, 2011
  • 72. YOUR REACTIONS © 2011 IBM CorporationSunday, February 13, 2011
  • 73. GET SOCIAL BE A SOCIAL BUSINESS SUPERHERO © 2011 IBM CorporationSunday, February 13, 2011