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JMP206 - How I Went Beyond the Hype, Narcissism and Trendiness to Become a Social Software Super Hero

by Bruce Elgort on Feb 13, 2011

1,196 views

Let’s face it – social networking and social software is everywhere, and the term “social” could easily be the buzzword of the year. Embedded in the television shows that we watch, the websites...

Let’s face it – social networking and social software is everywhere, and the term “social” could easily be the buzzword of the year. Embedded in the television shows that we watch, the websites that we visit and the latest offerings of mobile devices, social media is infiltrating our daily lives. The business world is not exempt from the expansion of social media apps either and many companies are exploring, and in some cases scrambling to find, ways they can use and integrate social networking tools and services in their existing applications. In this session, we'll introduce you to social media & software. You'll hear from industry leaders, IBMers and Lotus community members about their experiences using social software in business.

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JMP206 - How I Went Beyond the Hype, Narcissism and Trendiness to Become a Social Software Super Hero — Presentation Transcript

How I Went Beyond the Hype, Narcissism, and Trendiness to Become a Social Software Super Hero Chris Martin Bruce Elgort © 2011 IBM CorporationSunday, February 13, 2011
GET SOCIAL BE A SOCIAL SOFTWARE SUPERHERO © 2011 IBM CorporationSunday, February 13, 2011
SOCIAL IS EVERYWHERE © 2011 IBM CorporationSunday, February 13, 2011
Why Social? Mobile Devices put social in the palm of our hand. © 2011 IBM CorporationSunday, February 13, 2011
Why Social? Technology is eliminating walls and barriers to collaborate on a global stage. © 2011 IBM CorporationSunday, February 13, 2011
What Does it Mean to be Social? © 2011 IBM CorporationSunday, February 13, 2011
SOCIAL IS WHY WE ARE HERE © 2011 IBM CorporationSunday, February 13, 2011
THE SOCIAL ECONOMY People SocialSphere Social Business © 2011 IBM CorporationSunday, February 13, 2011
People SocialSphere © 2011 IBM CorporationSunday, February 13, 2011
SocialSphere Media Networks Software © 2011 IBM CorporationSunday, February 13, 2011
THE SOCIAL ECONOMY People Media Networks Software Social Business © 2011 IBM CorporationSunday, February 13, 2011
It’s all about Social Business © 2011 IBM CorporationSunday, February 13, 2011
BRANDS Brands are for and to be experience by people. Social Business © 2011 IBM CorporationSunday, February 13, 2011
PEOPLE People are the what and the why of social business. Social Business © 2011 IBM CorporationSunday, February 13, 2011
TRUSTED RELATIONSHIPS between brands, people and companies. Social Business © 2011 IBM CorporationSunday, February 13, 2011
GET “STUFF” DONE Need we say more? Social Business © 2011 IBM CorporationSunday, February 13, 2011
What does it mean to be a social business? © 2011 IBM CorporationSunday, February 13, 2011
What does it mean to be a social business? © 2011 IBM CorporationSunday, February 13, 2011
What does it mean to be a social business? © 2011 IBM CorporationSunday, February 13, 2011
SocialSphere Interactions Reactive Response Community Engagement © 2011 IBM CorporationSunday, February 13, 2011
Public SocialSphere Interactions © 2011 IBM CorporationSunday, February 13, 2011
Reactive response © 2011 IBM CorporationSunday, February 13, 2011
Building Community © 2011 IBM CorporationSunday, February 13, 2011
Enterprise SocialSphere Interactions © 2011 IBM CorporationSunday, February 13, 2011
Hybrid Solutions © 2011 IBM CorporationSunday, February 13, 2011
Hybrid SocialSphere Interactions © 2011 IBM CorporationSunday, February 13, 2011
Hybrid Solutions © 2011 IBM CorporationSunday, February 13, 2011
REALTIME Response © 2011 IBM CorporationSunday, February 13, 2011
What is the value of social business? 29 © 2011 IBM CorporationSunday, February 13, 2011
Is social business for everybody? © 2011 IBM CorporationSunday, February 13, 2011
MISSION © 2011 IBM CorporationSunday, February 13, 2011
Problem Declining trust between management and employees © 2011 IBM CorporationSunday, February 13, 2011
Solution Sharing + Passive Awareness = Increased Trust © 2011 IBM CorporationSunday, February 13, 2011
Speaking Listening Collaborating © 2011 IBM CorporationSunday, February 13, 2011
In Action How sharing transforms our business © 2011 IBM CorporationSunday, February 13, 2011
Problem Top-down decisions have created a stagnant work environment © 2011 IBM CorporationSunday, February 13, 2011
Solution “Open leadership” motivates people and encourages successful social business. © 2011 IBM CorporationSunday, February 13, 2011
Open Leadership “having the confidence and humility to give up the need to be in control while inspiring commitment from people to accomplish goals” © 2011 IBM CorporationSunday, February 13, 2011
In Action How has being an open leader changed the way you utilize social technology? © 2011 IBM CorporationSunday, February 13, 2011
In Action © 2011 IBM CorporationSunday, February 13, 2011
Problem “I spend a lot of time trying to find the right information or resource.” © 2011 IBM CorporationSunday, February 13, 2011
Solution Transform your social sphere into a network of recommendation agents. © 2011 IBM CorporationSunday, February 13, 2011
In Action © 2011 IBM CorporationSunday, February 13, 2011
Problem “We tried getting social... but...” © 2011 IBM CorporationSunday, February 13, 2011
Solution Leadership support and corporate evangelists are critical in effective social business. © 2011 IBM CorporationSunday, February 13, 2011
Evangelism © 2011 IBM CorporationSunday, February 13, 2011
REALTIME Response © 2011 IBM CorporationSunday, February 13, 2011
How to Implement Social Business © 2011 IBM CorporationSunday, February 13, 2011
All social business is NOT created equal © 2011 IBM CorporationSunday, February 13, 2011
Develop a “rough” plan Core strengths Know your brand Unique strategy Listen and talk © 2011 IBM CorporationSunday, February 13, 2011
Implement © 2011 IBM CorporationSunday, February 13, 2011
Intentional collaboration & community © 2011 IBM CorporationSunday, February 13, 2011
Encourage employees to collaborate and share © 2011 IBM CorporationSunday, February 13, 2011
Processes and Systems must Support Social © 2011 IBM CorporationSunday, February 13, 2011
Evangelism © 2011 IBM CorporationSunday, February 13, 2011
It’s doing business... © 2011 IBM CorporationSunday, February 13, 2011
Beyond “the wall” © 2011 IBM CorporationSunday, February 13, 2011
Where are your customers talking about you? © 2011 IBM CorporationSunday, February 13, 2011
How are you going to engage your customers? © 2011 IBM CorporationSunday, February 13, 2011
Empower people © 2011 IBM CorporationSunday, February 13, 2011
Rules of Engagement © 2011 IBM CorporationSunday, February 13, 2011
Successful social business takes time. © 2011 IBM CorporationSunday, February 13, 2011
Planning is... Guessing © 2011 IBM CorporationSunday, February 13, 2011
To gain is to give up control. Allow people to take ownership. Be honest. Your communication is the response you get. © 2011 IBM CorporationSunday, February 13, 2011
Build internal and external SOCIAL VALUE © 2011 IBM CorporationSunday, February 13, 2011
Looking ahead... © 2011 IBM CorporationSunday, February 13, 2011
Enterprise Solutions © 2011 IBM CorporationSunday, February 13, 2011
DON’T FEAR WHAT’S NEW © 2011 IBM CorporationSunday, February 13, 2011
DON’T STOP BEING SOCIAL... IT’S WHO WE ARE © 2011 IBM CorporationSunday, February 13, 2011
Chris Martin chris@chrismartinstudios.com @cmstudios © 2011 IBM CorporationSunday, February 13, 2011
Bruce Elgort bruce.elgort@gmail.com @belgort © 2011 IBM CorporationSunday, February 13, 2011
YOUR REACTIONS © 2011 IBM CorporationSunday, February 13, 2011
GET SOCIAL BE A SOCIAL BUSINESS SUPERHERO © 2011 IBM CorporationSunday, February 13, 2011