Using Social Media
 for brand awareness and marketing
Slides & Audio

Slides and audio will be posted to
        brandoneley.com
What is Social
  Media?
Social media is content created
    by people using highly
    accessible and scalable
   publishing technologies.


     ...
Types
•Blogging        •Social News
•Microblogging   •Podcasts
•Photo Sharing   •Online Forums
•Video Sharing   •Networkin...
Why bother?
Customers are talking
about you whether you like
        it or not.
Rise of Social Media
           Mobile Marketing           Social Media
           Email Marketing
$4 B


$3 B


$2 B


$1...
#1 Rule



Be Human
4 Steps
4 Steps
1.Listen
4 Steps
1.Listen
2.Join
4 Steps
1.Listen
2.Join
3.Participa
  te
4 Steps
1.Listen
2.Join
3.Participa
  te
4.Create
Listen

• Every social network has unspoken
  rules

• Spamming isn’t cool
• Take time to get to know your
  customers
Join

• Where?
• What’s appropriate?
• How to maintain?
• Tips...
Participate
• When it’s appropriate?
• When it’s not...
• Ways to participate:
 • Comment
 • Bookmark
 • Post News
Create
• Content should be appropriate to
  your brand and product or service

• Blogs and social networking sites
  like ...
Transparency...
• Double-edged sword
• A cautionary tale...

• Create a social media policy
  http://123socialmedia.com/20...
Facebook
Facebook

• Over 250 million active users
• 600,000 new users every day
• #3 most popular website in the
  world
Personal vs.
        Business
Personal Profile   Business Profile



Friends              Fans
Facebook for
       Business
1.Start with personal profile
2.Setup business profile for your
  company or product
3.Share wi...
Include in Your
        Profile
• Photos
• Videos
• Events
• Discussions
• Blog articles
Have Fun!
Get a Username
• facebook.com/yourcompany
  - instead of -
  facebook.com/profile.php?
  id=12345678

• Available for profil...
Promote Your Page
• Get a Facebook username
• Advertise on your website & email
  communications

• Use keywords to show u...
Advertising on
        Facebook

• Highly Targeted - Age, Location,
  Gender, Relationship Status,
  Education, Interests
...
Twitter
Twitter lets users send and read
each other’s updates, or tweets,
   which are limited to 140
           characters.
Twitter

    • 3,000% user growth 4/2008–
          4/2009

    • Fastest growing website in the
          World

    • Qu...
Maximize Your
      Profile
• Use your name or your company’s
  name

• Fill out bio information and website
  address

• U...
Custom Background Profile Picture   Biography & Link




               Custom Colors
Custom Background Profile Picture   Biography & Link




               Custom Colors
Custom Background Profile Picture   Biography & Link




               Custom Colors
Custom Background Profile Picture   Biography & Link




               Custom Colors
Custom Background Profile Picture   Biography & Link




               Custom Colors
Custom Background Profile Picture   Biography & Link




               Custom Colors
Conversations

• Have conversations
• Answer @replies
• Search and follow people relevant to
  your industry
Twitter Search
Twitter Tips

• Don’t make it all business
• Follow relevant people
• Encourage employees to participate
• Retweet importa...
Services
• TweetDeck Mac/PC Twitter App
• CoTweet web service
• HelloTXT & Ping.fm
• iPhone: Tweetdeck, Twitterific,
  Twit...
YouTube
Video Sharing

• Easier than ever before
• Integrates with social media and
  websites

• Many services: Vimeo, Viddler,
 ...
What to Share?
• Executive Presentations
• Marketing & Television Ads
• Training
• Help & Support
• Events
• Corporate Com...
How to Get Started

• Upload existing videos and
  presentations

• Purchase a Flip or similar camcorder
• iPhones can now...
Monitoring Your
    Brand
Why Should You
   Monitor Your
• Motrin (cool to wear your baby?)
• Domino’s Pizza (extra toppings?)
• Dell (fiery batterie...
And...
And...


... because Google sees all.
What to Monitor?

• Mentions of your company name
• Key employees’ names
• Product or Trademark Names
• Competitors Names
Monitoring
       Techniques
• RSS - Really Simple Syndication
• Google Alerts
• Technorati Blog Search
• Twitter Search
•...
Wrapping Up
Brandon Eley
Interactive Director, Kelsey Advertising & Design


                     brandon@kelseyads.com
              ...
Social Media Marketing
Social Media Marketing
Social Media Marketing
Social Media Marketing
Social Media Marketing
Social Media Marketing
Social Media Marketing
Social Media Marketing
Social Media Marketing
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Social Media Marketing

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Presentation on Social Media Marketing given to the Jackson, MS AAF (American Advertising Federation) chapter on August 20, 2009

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  • Blogging
    Social bookmarking
    Micro-blogging
    Online communities
  • What does that mean?

    It just means websites where people can participate - where they can contribute content and opinions.
  • There are a lot of different kinds of social media websites
  • There are a lot of different kinds of social media websites
  • There are a lot of different kinds of social media websites
  • There are a lot of different kinds of social media websites
  • There are a lot of different kinds of social media websites
  • Why should you bother with social media?
  • People are talking about your company and products or services. They’re going to talk about you online with their friends and colleagues..

    It’s your choice whether or not you’ll be a part of that conversation.
  • Email and mobile marketing on the rise

    Social marketing off the chart

    Still early days, good time to invest in social media get a foothold
  • Bland corporate-speak, press release feeds and automated posts are BORING
  • Listen to what people are saying about your company and brand
    Join the conversation, add something of VALUE
    Participate by being an active member
    Create content of your own
  • Listen to what people are saying about your company and brand
    Join the conversation, add something of VALUE
    Participate by being an active member
    Create content of your own
  • Listen to what people are saying about your company and brand
    Join the conversation, add something of VALUE
    Participate by being an active member
    Create content of your own
  • Listen to what people are saying about your company and brand
    Join the conversation, add something of VALUE
    Participate by being an active member
    Create content of your own
  • Where? google your products or company. See where people are talking about you.
  • James Andrews, VP of Ketchum agency
    Fedex - Memphis
  • Social Media Marketing

    1. 1. Using Social Media for brand awareness and marketing
    2. 2. Slides & Audio Slides and audio will be posted to brandoneley.com
    3. 3. What is Social Media?
    4. 4. Social media is content created by people using highly accessible and scalable publishing technologies. Source: Wikipedia
    5. 5. Types •Blogging •Social News •Microblogging •Podcasts •Photo Sharing •Online Forums •Video Sharing •Networking/ Community •Bookmarking
    6. 6. Why bother?
    7. 7. Customers are talking about you whether you like it or not.
    8. 8. Rise of Social Media Mobile Marketing Social Media Email Marketing $4 B $3 B $2 B $1 B $0 B 2008 2009 2010 2011 2012 2013 2014
    9. 9. #1 Rule Be Human
    10. 10. 4 Steps
    11. 11. 4 Steps 1.Listen
    12. 12. 4 Steps 1.Listen 2.Join
    13. 13. 4 Steps 1.Listen 2.Join 3.Participa te
    14. 14. 4 Steps 1.Listen 2.Join 3.Participa te 4.Create
    15. 15. Listen • Every social network has unspoken rules • Spamming isn’t cool • Take time to get to know your customers
    16. 16. Join • Where? • What’s appropriate? • How to maintain? • Tips...
    17. 17. Participate • When it’s appropriate? • When it’s not... • Ways to participate: • Comment • Bookmark • Post News
    18. 18. Create • Content should be appropriate to your brand and product or service • Blogs and social networking sites like Facebook are a great place to start! • Branch out to other areas as appropriate to your audience
    19. 19. Transparency... • Double-edged sword • A cautionary tale... • Create a social media policy http://123socialmedia.com/2009/01/23/social-media-policy- examples/ http://gretemangroup.com/blog/index.php/2009/01/social- media-policy/
    20. 20. Facebook
    21. 21. Facebook • Over 250 million active users • 600,000 new users every day • #3 most popular website in the world
    22. 22. Personal vs. Business Personal Profile Business Profile Friends Fans
    23. 23. Facebook for Business 1.Start with personal profile 2.Setup business profile for your company or product 3.Share with friends and coworkers
    24. 24. Include in Your Profile • Photos • Videos • Events • Discussions • Blog articles
    25. 25. Have Fun!
    26. 26. Get a Username • facebook.com/yourcompany - instead of - facebook.com/profile.php? id=12345678 • Available for profiles and pages now • Minimum 100 fans for pages • Go to facebook.com/username
    27. 27. Promote Your Page • Get a Facebook username • Advertise on your website & email communications • Use keywords to show up in searches • Try Facebook ads to reach new customers
    28. 28. Advertising on Facebook • Highly Targeted - Age, Location, Gender, Relationship Status, Education, Interests • Inexpensive - go with CPC • Link to your page or your website
    29. 29. Twitter
    30. 30. Twitter lets users send and read each other’s updates, or tweets, which are limited to 140 characters.
    31. 31. Twitter • 3,000% user growth 4/2008– 4/2009 • Fastest growing website in the World • Quadrupled traffic in last 4 months alone http://www.comscore.com/Press_Events/Press_Releases/2009/4/Twitter_Traffic_More_than_Doubles/(language)/eng-US http://mashable.com/2009/03/16/twitter-growth-rate-versus-facebook/
    32. 32. Maximize Your Profile • Use your name or your company’s name • Fill out bio information and website address • Use a profile picture, either your photo or your company’s logo • Use a custom background
    33. 33. Custom Background Profile Picture Biography & Link Custom Colors
    34. 34. Custom Background Profile Picture Biography & Link Custom Colors
    35. 35. Custom Background Profile Picture Biography & Link Custom Colors
    36. 36. Custom Background Profile Picture Biography & Link Custom Colors
    37. 37. Custom Background Profile Picture Biography & Link Custom Colors
    38. 38. Custom Background Profile Picture Biography & Link Custom Colors
    39. 39. Conversations • Have conversations • Answer @replies • Search and follow people relevant to your industry
    40. 40. Twitter Search
    41. 41. Twitter Tips • Don’t make it all business • Follow relevant people • Encourage employees to participate • Retweet important tweets
    42. 42. Services • TweetDeck Mac/PC Twitter App • CoTweet web service • HelloTXT & Ping.fm • iPhone: Tweetdeck, Twitterific, Twitterfon • Blackberry: Twitterberry • TweetLater - Schedule Tweets
    43. 43. YouTube
    44. 44. Video Sharing • Easier than ever before • Integrates with social media and websites • Many services: Vimeo, Viddler, Youtube
    45. 45. What to Share? • Executive Presentations • Marketing & Television Ads • Training • Help & Support • Events • Corporate Communications
    46. 46. How to Get Started • Upload existing videos and presentations • Purchase a Flip or similar camcorder • iPhones can now upload videos directly to YouTube
    47. 47. Monitoring Your Brand
    48. 48. Why Should You Monitor Your • Motrin (cool to wear your baby?) • Domino’s Pizza (extra toppings?) • Dell (fiery batteries) • Amazon.com (#amazonfail)
    49. 49. And...
    50. 50. And... ... because Google sees all.
    51. 51. What to Monitor? • Mentions of your company name • Key employees’ names • Product or Trademark Names • Competitors Names
    52. 52. Monitoring Techniques • RSS - Really Simple Syndication • Google Alerts • Technorati Blog Search • Twitter Search • Trackur, Backtype, other services
    53. 53. Wrapping Up
    54. 54. Brandon Eley Interactive Director, Kelsey Advertising & Design brandon@kelseyads.com Twitter: @beley Online Marketing Inside Out available at SitePoint.com, Amazon.com, and retail bookstores everywhere www.brandoneley.com www.kelseyads.com

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