Social Media Marketing

Using Social Media for brand awareness and marketing

Slides & Audio Slides and audio will be posted to brandoneley.com

What is Social Media?

Social media is content created by people using highly accessible and scalable publishing technologies. Source: Wikipedia

Types •Blogging •Social News •Microblogging •Podcasts •Photo Sharing •Online Forums •Video Sharing •Networking/ Community •Bookmarking

Why bother?

Customers are talking about you whether you like it or not.

Rise of Social Media Mobile Marketing Social Media Email Marketing $4 B $3 B $2 B $1 B $0 B 2008 2009 2010 2011 2012 2013 2014

#1 Rule Be Human

4 Steps

4 Steps 1.Listen

4 Steps 1.Listen 2.Join

4 Steps 1.Listen 2.Join 3.Participa te

4 Steps 1.Listen 2.Join 3.Participa te 4.Create

Listen • Every social network has unspoken rules • Spamming isn’t cool • Take time to get to know your customers

Join • Where? • What’s appropriate? • How to maintain? • Tips...

Participate • When it’s appropriate? • When it’s not... • Ways to participate: • Comment • Bookmark • Post News

Create • Content should be appropriate to your brand and product or service • Blogs and social networking sites like Facebook are a great place to start! • Branch out to other areas as appropriate to your audience

Transparency... • Double-edged sword • A cautionary tale... • Create a social media policy http://123socialmedia.com/2009/01/23/social-media-policy- examples/ http://gretemangroup.com/blog/index.php/2009/01/socialmedia-policy/

Facebook

Facebook • Over 250 million active users • 600,000 new users every day • #3 most popular website in the world

Personal vs. Business Personal Proﬁle Business Proﬁle Friends Fans

Facebook for Business 1.Start with personal proﬁle 2.Setup business proﬁle for your company or product 3.Share with friends and coworkers

Include in Your Proﬁle • Photos • Videos • Events • Discussions • Blog articles

Have Fun!

Get a Username • facebook.com/yourcompany - instead of - facebook.com/proﬁle.php? id=12345678 • Available for proﬁles and pages now • Minimum 100 fans for pages • Go to facebook.com/username

Promote Your Page • Get a Facebook username • Advertise on your website & email communications • Use keywords to show up in searches • Try Facebook ads to reach new customers

Advertising on Facebook • Highly Targeted - Age, Location, Gender, Relationship Status, Education, Interests • Inexpensive - go with CPC • Link to your page or your website

Twitter

Twitter lets users send and read each other’s updates, or tweets, which are limited to 140 characters.

Twitter • 3,000% user growth 4/2008– 4/2009 • Fastest growing website in the World • Quadrupled traffic in last 4 months alone http://www.comscore.com/Press_Events/Press_Releases/2009/4/Twitter_Traffic_More_than_Doubles/(language)/eng-US http://mashable.com/2009/03/16/twitter-growth-rate-versus-facebook/

Maximize Your Proﬁle • Use your name or your company’s name • Fill out bio information and website address • Use a proﬁle picture, either your photo or your company’s logo • Use a custom background

Custom Background Proﬁle Picture Biography & Link Custom Colors

Conversations • Have conversations • Answer @replies • Search and follow people relevant to your industry

Twitter Search

Twitter Tips • Don’t make it all business • Follow relevant people • Encourage employees to participate • Retweet important tweets

Services • TweetDeck Mac/PC Twitter App • CoTweet web service • HelloTXT & Ping.fm • iPhone: Tweetdeck, Twitteriﬁc, Twitterfon • Blackberry: Twitterberry • TweetLater - Schedule Tweets

YouTube

Video Sharing • Easier than ever before • Integrates with social media and websites • Many services: Vimeo, Viddler, Youtube

What to Share? • Executive Presentations • Marketing & Television Ads • Training • Help & Support • Events • Corporate Communications

How to Get Started • Upload existing videos and presentations • Purchase a Flip or similar camcorder • iPhones can now upload videos directly to YouTube

Monitoring Your Brand

Why Should You Monitor Your • Motrin (cool to wear your baby?) • Domino’s Pizza (extra toppings?) • Dell (ﬁery batteries) • Amazon.com (#amazonfail)

And...

And... ... because Google sees all.

What to Monitor? • Mentions of your company name • Key employees’ names • Product or Trademark Names • Competitors Names

Monitoring Techniques • RSS - Really Simple Syndication • Google Alerts • Technorati Blog Search • Twitter Search • Trackur, Backtype, other services

Wrapping Up

Brandon Eley Interactive Director, Kelsey Advertising & Design brandon@kelseyads.com Twitter: @beley Online Marketing Inside Out available at SitePoint.com, Amazon.com, and retail bookstores everywhere www.brandoneley.com www.kelseyads.com

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Social Media Marketing

by Brandon Eley on Aug 22, 2009

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Social Media Marketing — Presentation Transcript