Social Media Marketing

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Social media marketing presentation given to Mobile AL chapter of the AAF on June 17, 2009

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Social Media Marketing

  1. 1. Using Social Media for brand awareness and marketing
  2. 2. What is Social Media?
  3. 3. Social media is content created by people using highly accessible and scalable publishing technologies. Source: Wikipedia
  4. 4. Types •Blogging •Social News •Microblogging •Podcasts •Photo Sharing •Online Forums •Video Sharing •Networking/ Community •Bookmarking
  5. 5. Why bother?
  6. 6. Customers are talking about you whether you like it or not.
  7. 7. Rise of Social Media Mobile Marketing Social Media Email Marketing $4 B $3 B $2 B $1 B $0 B 2008 2009 2010 2011 2012 2013 2014
  8. 8. #1 Rule Be Human
  9. 9. 4 Steps
  10. 10. 4 Steps 1.Listen
  11. 11. 4 Steps 1.Listen 2.Join
  12. 12. 4 Steps 1.Listen 2.Join 3.Participa te
  13. 13. 4 Steps 1.Listen 2.Join 3.Participa te 4.Create
  14. 14. Listen • Every social network has unspoken rules • Spamming isn’t cool • Take time to get to know your customers
  15. 15. Join • Where? • What’s appropriate? • How to maintain? • Tips...
  16. 16. Participate • When it’s appropriate? • When it’s not... • Ways to participate: • Comment • Bookmark • Post News
  17. 17. Create • Content should be appropriate to your brand and product or service • Blogs and social networking sites like Facebook are a great place to start! • Branch out to other areas as appropriate to your audience
  18. 18. Transparency... • Double-edged sword • A cautionary tale... • Create a social media policy http://123socialmedia.com/ 2009/01/23/social-media-policy- examples/ http://gretemangroup.com/blog/ index.php/2009/01/social-media-
  19. 19. Facebook
  20. 20. Facebook • Over 200 million active users • 600,000 new users every day • #3 most popular website worldwide
  21. 21. Personal vs. Business Personal Profile Business Profile Friends Fans
  22. 22. Facebook for Business 1.Start with personal profile 2.Setup business profile for your company or product 3.Share with friends and coworkers
  23. 23. Include in Your Profile • Photos • Videos • Events • Discussions • Blog articles
  24. 24. Have Fun!
  25. 25. Get a Username • facebook.com/yourcompany - instead of - facebook.com/profile.php? id=12345678 • Available for profiles now • Available for pages June 28, 2009 • Go to facebook.com/username
  26. 26. Promote Your Page • Advertise on your website • Get a Facebook username • Use keywords to show up in searches • Try Facebook ads to reach new customers
  27. 27. Advertising on Facebook • Highly Targeted - Age, Location, Gender, Relationship Status, Education, Interests • Inexpensive - go with CPC • Link to your page or your website
  28. 28. Twitter
  29. 29. Twitter lets users send and read each other’s updates, or tweets, which are limited to 140 characters.
  30. 30. Twitter • 3,000% user growth 4/2008– 4/2009 • Fastest growing website in the World • Quadrupled traffic in last 4 months alone http://www.comscore.com/Press_Events/Press_Releases/2009/4/Twitter_Traffic_More_than_Doubles/(language)/eng-US http://mashable.com/2009/03/16/twitter-growth-rate-versus-facebook/
  31. 31. Maximize Your Profile • Use your name or your company’s name • Fill out bio information and website address • Use a profile picture, either your photo or your company’s logo • Use a custom background
  32. 32. Conversations • Have conversations • Answer @replies • Search and follow people relevant to your industry
  33. 33. Twitter Tips • Don’t make it all business • Follow relevant people • Encourage employees to participate • Retweet important tweets
  34. 34. Services • TweetDeck Mac/PC Twitter App • CoTweet web service • Twitter iPhone Applications • Twitterberry for Blackberry
  35. 35. Monitoring Your Brand
  36. 36. Why Should You Monitor Your • Motrin (cool to wear your baby?) • Domino’s Pizza (extra toppings?) • Dell (fiery batteries) • Amazon.com (#amazonfail)
  37. 37. And...
  38. 38. And... ... because Google sees all.
  39. 39. What to Monitor? • Mentions of your company name • Key employees’ names • Product or Trademark Names • Competitors Names
  40. 40. Monitoring Techniques • RSS - Really Simple Syndication • Google Alerts • Technorati Blog Search • Twitter Search • Trackur, Backtype, other services
  41. 41. Wrapping Up
  42. 42. Slides & Video Slides and video will be posted to brandoneley.com
  43. 43. Brandon Eley Interactive Director, Kelsey Advertising & Design brandon@kelseyads.com Twitter: @beley Online Marketing Inside Out available at SitePoint.com, Amazon.com, and retail bookstores everywhere www.brandoneley.com www.kelseyads.com

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