Mobile Marketing Mastery
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Mobile Marketing Mastery

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Presentation at Social Media Masters September 23, 2011

Presentation at Social Media Masters September 23, 2011

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    Mobile Marketing Mastery Mobile Marketing Mastery Presentation Transcript

    • Mobile Marketing MasterySocial Media MastersNew York CitySeptember 23, 2011
    • Mobile Marketing MasterySocial Media MastersNew York CitySeptember 23, 2011
    • We’ve Come aLong Way
    • Developing a Mobile Strategy
    • Generate Sales Brand IncreaseAwareness Marketing Goals Revenues Improve Enhance Customer Customer Support Loyalty
    • Know Your Customers
    • • SMS Messages• Mobile Website• Mobile Email• Display Advertising• Search Advertising• QR Code• Application• Location Based Services• Augmented Reality
    • Components to aMobile Marketing Plan• Target audience• Offerings• Quantified Objectives• Resources• Communication Efforts• Delivery ChannelsComponents of a Mobile Campaign
    • Components to aMobile Marketing Plan• Target audience• Offering• Quantified Objectives• Resources• Communication Efforts• Delivery Channels
    • Business to Business
    • Mobile Marketing Channels
    • Website
    • 79% of large online advertisersdo not have a mobile-optimizedwebsite. Source: Google, March 2011
    • Jakob NielsonIf mobile use is important to yourInternet strategy, its smart tobuild a dedicated mobile site.
    • SMS Marketing
    • SMS Campaign• 90% Sign-up rate• Lower acquisition costs• 400% Increase in sales
    • SMS Campaign • $138,460 Revenues • 61% From SMS • Coupon Conversion Rate Testing
    • SMS Best Practices• GET PERMISSION• Use urgency & scarcity• Cross-promote with other media • Great for radio, television & OOH
    • QR Codes
    • Mobile barcode scanninggrew 1,600 percent in 2010.
    • “Custom QR codeshave a three-to-oneratio of scans overtraditional codes.”
    • QR Best Practices• Simple short URLs• Educate consumers• Size matters... & TEST scanability!• Utilize tracking URLs• Don’t post codes online• What is the CTA?
    • Location Based Services
    • Promotions
    • LBS Best Practices• Great for LOCAL businesses• Give incentives for checkins• Look at your demographics• Make it fun
    • IntegratingMobile
    • What’s Next?Web: www.kelseyads.comEmail: brandon.eley@kelseyads.comTwitter: @beleySlides: mobilemarketingmastery.net