Mobile Marketing Mastery

585 views
476 views

Published on

Presentation at Social Media Masters September 23, 2011

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
585
On SlideShare
0
From Embeds
0
Number of Embeds
6
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Mobile Marketing Mastery

  1. 1. Mobile Marketing MasterySocial Media MastersNew York CitySeptember 23, 2011
  2. 2. Mobile Marketing MasterySocial Media MastersNew York CitySeptember 23, 2011
  3. 3. We’ve Come aLong Way
  4. 4. Developing a Mobile Strategy
  5. 5. Generate Sales Brand IncreaseAwareness Marketing Goals Revenues Improve Enhance Customer Customer Support Loyalty
  6. 6. Know Your Customers
  7. 7. • SMS Messages• Mobile Website• Mobile Email• Display Advertising• Search Advertising• QR Code• Application• Location Based Services• Augmented Reality
  8. 8. Components to aMobile Marketing Plan• Target audience• Offerings• Quantified Objectives• Resources• Communication Efforts• Delivery ChannelsComponents of a Mobile Campaign
  9. 9. Components to aMobile Marketing Plan• Target audience• Offering• Quantified Objectives• Resources• Communication Efforts• Delivery Channels
  10. 10. Business to Business
  11. 11. Mobile Marketing Channels
  12. 12. Website
  13. 13. 79% of large online advertisersdo not have a mobile-optimizedwebsite. Source: Google, March 2011
  14. 14. Jakob NielsonIf mobile use is important to yourInternet strategy, its smart tobuild a dedicated mobile site.
  15. 15. SMS Marketing
  16. 16. SMS Campaign• 90% Sign-up rate• Lower acquisition costs• 400% Increase in sales
  17. 17. SMS Campaign • $138,460 Revenues • 61% From SMS • Coupon Conversion Rate Testing
  18. 18. SMS Best Practices• GET PERMISSION• Use urgency & scarcity• Cross-promote with other media • Great for radio, television & OOH
  19. 19. QR Codes
  20. 20. Mobile barcode scanninggrew 1,600 percent in 2010.
  21. 21. “Custom QR codeshave a three-to-oneratio of scans overtraditional codes.”
  22. 22. QR Best Practices• Simple short URLs• Educate consumers• Size matters... & TEST scanability!• Utilize tracking URLs• Don’t post codes online• What is the CTA?
  23. 23. Location Based Services
  24. 24. Promotions
  25. 25. LBS Best Practices• Great for LOCAL businesses• Give incentives for checkins• Look at your demographics• Make it fun
  26. 26. IntegratingMobile
  27. 27. What’s Next?Web: www.kelseyads.comEmail: brandon.eley@kelseyads.comTwitter: @beleySlides: mobilemarketingmastery.net

×