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Mobile Marketing Mastery

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Presentation on mobile marketing at Social Media Masters in Atlanta, GA

Presentation on mobile marketing at Social Media Masters in Atlanta, GA

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  • 1. Mobile Marketing MasterySocial Media MastersAtlanta, GAAugust 26, 2011
  • 2. Mobile Marketing MasterySocial Media MastersAtlanta, GAAugust 26, 2011
  • 3. We’ve Comea Long Way
  • 4. Desktop Power in a Mobile Device
  • 5. More than Just Phones
  • 6. Mobile is Mainstream
  • 7. Developing a Mobile Strategy
  • 8. Marketing Goals
  • 9. BrandAwareness Marketing Goals
  • 10. Generate Sales BrandAwareness Marketing Goals
  • 11. Generate Sales Brand IncreaseAwareness Revenues Marketing Goals
  • 12. Generate Sales Brand IncreaseAwareness Revenues Marketing Goals Improve Customer Support
  • 13. Generate Sales Brand IncreaseAwareness Revenues Marketing Goals Improve Enhance Customer Customer Support Loyalty
  • 14. Know Your Customers
  • 15. • SMS Messages• Mobile Website• Mobile Email• Display Advertising• Search Advertising• QR Code• Application• Location Based Services• Augmented Reality
  • 16. Components to aMobile Marketing Plan• Target audience• Offerings• Quantified Objectives• Resources• Communication Efforts• Delivery ChannelsComponents of a Mobile Campaign
  • 17. Components to aMobile Marketing Plan
  • 18. Components to aMobile Marketing Plan
  • 19. Components to aMobile Marketing Plan• Target audience
  • 20. Components to aMobile Marketing Plan• Target audience• Offerings
  • 21. Components to aMobile Marketing Plan• Target audience• Offerings• Quantified Objectives
  • 22. Components to aMobile Marketing Plan• Target audience• Offerings• Quantified Objectives• Resources
  • 23. Components to aMobile Marketing Plan• Target audience• Offerings• Quantified Objectives• Resources• Communication Efforts
  • 24. Components to aMobile Marketing Plan• Target audience• Offerings• Quantified Objectives• Resources• Communication Efforts• Delivery Channels
  • 25. Business to Business
  • 26. Mobile Marketing Channels
  • 27. SMS Marketing
  • 28. QR Codes
  • 29. Search & Display
  • 30. Location Based Services
  • 31. Promotions
  • 32. IntegratingMobile
  • 33. What’s Next?Web: www.kelseyads.comEmail: brandon.eley@kelseyads.comTwitter: @beleySlides: mobilemarketingmastery.net

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