Mobile Marketing Mastery

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Presentation on mobile marketing at Social Media Masters in Atlanta, GA

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Mobile Marketing Mastery

  1. 1. Mobile Marketing MasterySocial Media MastersAtlanta, GAAugust 26, 2011
  2. 2. Mobile Marketing MasterySocial Media MastersAtlanta, GAAugust 26, 2011
  3. 3. We’ve Comea Long Way
  4. 4. Desktop Power in a Mobile Device
  5. 5. More than Just Phones
  6. 6. Mobile is Mainstream
  7. 7. Developing a Mobile Strategy
  8. 8. Marketing Goals
  9. 9. BrandAwareness Marketing Goals
  10. 10. Generate Sales BrandAwareness Marketing Goals
  11. 11. Generate Sales Brand IncreaseAwareness Revenues Marketing Goals
  12. 12. Generate Sales Brand IncreaseAwareness Revenues Marketing Goals Improve Customer Support
  13. 13. Generate Sales Brand IncreaseAwareness Revenues Marketing Goals Improve Enhance Customer Customer Support Loyalty
  14. 14. Know Your Customers
  15. 15. • SMS Messages• Mobile Website• Mobile Email• Display Advertising• Search Advertising• QR Code• Application• Location Based Services• Augmented Reality
  16. 16. Components to aMobile Marketing Plan• Target audience• Offerings• Quantified Objectives• Resources• Communication Efforts• Delivery ChannelsComponents of a Mobile Campaign
  17. 17. Components to aMobile Marketing Plan
  18. 18. Components to aMobile Marketing Plan
  19. 19. Components to aMobile Marketing Plan• Target audience
  20. 20. Components to aMobile Marketing Plan• Target audience• Offerings
  21. 21. Components to aMobile Marketing Plan• Target audience• Offerings• Quantified Objectives
  22. 22. Components to aMobile Marketing Plan• Target audience• Offerings• Quantified Objectives• Resources
  23. 23. Components to aMobile Marketing Plan• Target audience• Offerings• Quantified Objectives• Resources• Communication Efforts
  24. 24. Components to aMobile Marketing Plan• Target audience• Offerings• Quantified Objectives• Resources• Communication Efforts• Delivery Channels
  25. 25. Business to Business
  26. 26. Mobile Marketing Channels
  27. 27. SMS Marketing
  28. 28. QR Codes
  29. 29. Search & Display
  30. 30. Location Based Services
  31. 31. Promotions
  32. 32. IntegratingMobile
  33. 33. What’s Next?Web: www.kelseyads.comEmail: brandon.eley@kelseyads.comTwitter: @beleySlides: mobilemarketingmastery.net

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