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Mobile Marketing

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Mobile marketing presentation given to the Chattahoochee Valley AAF on October 20, 2011

Mobile marketing presentation given to the Chattahoochee Valley AAF on October 20, 2011

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  • 1. Mobile MarketingChattahoochee ValleyAmerican Advertising FederationOctober 20, 2011
  • 2. We’ve Come aLong Way
  • 3. Mobile is Mainstream
  • 4. Desktop Power in a Mobile Device
  • 5. Developing a Mobile Strategy
  • 6. Generate Sales Brand IncreaseAwareness Marketing Goals Revenues Improve Enhance Customer Customer Support Loyalty
  • 7. Know Your Customers
  • 8. • SMS Messages• Mobile Website• Mobile Email• Display Advertising• Search Advertising• QR Code• Application• Location Based Services• Augmented Reality
  • 9. Components to aMobile Marketing Plan• Target audience• Offerings• Quantified Objectives• Resources• Communication Efforts• Delivery ChannelsComponents of a Mobile Campaign
  • 10. Components to aMobile Marketing Plan• Target audience• Offering• Quantified Objectives• Resources• Communication Efforts• Delivery Channels
  • 11. Mobile Marketing Channels
  • 12. Website
  • 13. 79% of large online advertisersdo not have a mobile-optimizedwebsite. Source: Google, March 2011
  • 14. Jakob NielsonIf mobile use is important to yourInternet strategy, its smart tobuild a dedicated mobile site.
  • 15. SMS Marketing
  • 16. SMS Campaign• 90% Sign-up rate• Lower acquisition costs• 400% Increase in sales
  • 17. SMS Campaign • $138,460 Revenues • 61% From SMS • Coupon Conversion Rate Testing
  • 18. SMS Best Practices• GET PERMISSION• Use urgency & scarcity• Cross-promote with other media • Great for radio, television & OOH
  • 19. QR Codes
  • 20. Mobile barcode scanninggrew 1,600 percent in 2010.
  • 21. “Custom QR codeshave a three-to-oneratio of scans overtraditional codes.”
  • 22. QR Best Practices• Simple short URLs• Educate consumers• Size matters... & TEST scanability!• Utilize tracking URLs• Don’t post codes online• What is the CTA?
  • 23. Search & Display
  • 24. Display Best Practices• Utilize targeting• Send to a mobile-optimized landing page• What is the CTA?• Track visits, conversions, and connections
  • 25. Location Based Services
  • 26. Promotions
  • 27. LBS Best Practices• Great for LOCAL businesses• Give incentives for checkins• Look at your demographics• Make it fun
  • 28. IntegratingMobile
  • 29. What’s Next?Web: www.kelseyads.comEmail: brandon.eley@kelseyads.comTwitter: @beleySlides: www.brandoneley.com

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