Marketing Yourself and Your Business - Your Brand on Social Media
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Presentation I gave to the HYPE group at the LaGrange-Troup County Chamber of Commerce on 3/17/11

Presentation I gave to the HYPE group at the LaGrange-Troup County Chamber of Commerce on 3/17/11

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Marketing Yourself and Your Business - Your Brand on Social Media Presentation Transcript

  • 1. Marketing Yourself & Your Business Your Brand on Social MediaThursday, March 17, 2011
  • 2. Marketing Yourself & Your Business Your Brand on Social MediaThursday, March 17, 2011
  • 3. Rise of Social Media Mobile Marketing Social Media Email Marketing $4 B $3 B $2 B $1 B $0 B 2008 2009 2010 2011 2012 2013 2014Thursday, March 17, 2011
  • 4. Poster BewareThursday, March 17, 2011
  • 5. Thursday, March 17, 2011
  • 6. Thursday, March 17, 2011
  • 7. Thursday, March 17, 2011
  • 8. Looking for a Job?Thursday, March 17, 2011
  • 9. Hiring Managers 45% of hiring managers use social networking sites to research candidates 35% dismissed a candidate based on what they found online 18% found content that convinced them to hire the candidate http://thehiringsite.careerbuilder.com/2009/08/20/nearly-half-of-employers-use-social-networking-sites-to-screen-job-candidates/Thursday, March 17, 2011
  • 10. Reasons Employers Cite 53% - Inappropriate photographs or information 44% - Content about drinking or using drugs 35% - Bad-mouthing of employers, co-workers or clients 29% - Poor communication skills 24% - Misrepresentation of qualifications http://thehiringsite.careerbuilder.com/2009/08/20/nearly-half-of-employers-use-social-networking-sites-to-screen-job-candidates/Thursday, March 17, 2011
  • 11. Building Your Brand OnlineThursday, March 17, 2011
  • 12. Stop talking about yourself. Start talking as yourself. - Dan ZarellaThursday, March 17, 2011
  • 13. Why market to people the way we hate to be marketed to? - Scott StrattenThursday, March 17, 2011
  • 14. More than 500 million active users 50% of active users log on to Facebook in a given day Average user has 130 friends People spend over 700 billion minutes per month on FacebookThursday, March 17, 2011
  • 15. Personal vs. Business Personal Profile Business Page Friends Followers (Likes)Thursday, March 17, 2011
  • 16. http://www.facebook.com/pages/learn.phpThursday, March 17, 2011
  • 17. Get a Username facebook.com/yourcompany - instead of - facebook.com/pages/Your-Company/12345678 Available for profiles and pages now Minimum 25 fans for pages Go to facebook.com/usernameThursday, March 17, 2011
  • 18. Promote Your Page Get a Facebook username Advertise on your website, business card & email communications Try Facebook ads to reach new customersThursday, March 17, 2011
  • 19. Advertising on FacebookThursday, March 17, 2011
  • 20. Thursday, March 17, 2011
  • 21. Advertising on Facebook Highly Targeted - Age, Location, Gender, Relationship Status, Education, Interests Inexpensive - go with CPM Link to your Facebook page or website Target friends of current fansThursday, March 17, 2011
  • 22. 90 Million Members > $90,000 Average Household Income 63% College DegreedThursday, March 17, 2011
  • 23. Thursday, March 17, 2011
  • 24. Connections Coworkers Clients / Customers Previous Employers Colleagues Professors Family and FriendsThursday, March 17, 2011
  • 25. http://www.linkedin.com/answers/Thursday, March 17, 2011
  • 26. 200 Million Users 140 Million Tweets per Day Publicly accessible Archived by the Library of CongressThursday, March 17, 2011
  • 27. Maximize Your Profile Use your name or your company’s name Fill out bio information and website address Use a profile picture, either your photo or your company’s logo Change color scheme / Use custom backgroundThursday, March 17, 2011
  • 28. Thursday, March 17, 2011
  • 29. http://search.twitter.com/Thursday, March 17, 2011
  • 30. Monitoring Your BrandThursday, March 17, 2011
  • 31. Thursday, March 17, 2011
  • 32. Thursday, March 17, 2011
  • 33. http://search.twitter.com/Thursday, March 17, 2011
  • 34. http://www.spokeo.comThursday, March 17, 2011
  • 35. http://www.pipl.comThursday, March 17, 2011
  • 36. Monitoring Services Google Alerts Technorati Blog Search Twitter Search Trackur, Backtype, other services RSS - Really Simple SyndicationThursday, March 17, 2011
  • 37. Cleaning UpThursday, March 17, 2011
  • 38. Facebook Privacy Restrict non-friends from accessing your profile. Create lists to restrict access to certain friends. Restrict what friends can share about you. Monitor access by third party applications. Don’t post anything you wouldn’t want your mother, client or employer to see.Thursday, March 17, 2011
  • 39. Clean House Delete any inappropriate posts or tweets. Restrict access or delete your accounts.Thursday, March 17, 2011
  • 40. Handling Negative Results Ask the owner to remove the page. Build online profiles in your name. Start a blog, using your name. Write articles for industry publications. Hire a reputation management company.Thursday, March 17, 2011
  • 41. http://www.brandyourself.com/Thursday, March 17, 2011
  • 42. BRANDON ELEY Interactive Director - Kelsey Advertising & Design Author, Blogger, Speaker - EleyMedia brandon@kelseyads.com Twitter: @beley Online Marketing Inside Out By Brandon Eley & Shayne Tilley www.brandoneley.com www.kelseyads.comThursday, March 17, 2011