Marketing Yourself and Your Business - Your Brand on Social Media

Marketing Yourself & Your Business Your Brand on Social MediaThursday, March 17, 2011

Rise of Social Media Mobile Marketing Social Media Email Marketing $4 B $3 B $2 B $1 B $0 B 2008 2009 2010 2011 2012 2013 2014Thursday, March 17, 2011

Poster BewareThursday, March 17, 2011

Thursday, March 17, 2011

Looking for a Job?Thursday, March 17, 2011

Hiring Managers 45% of hiring managers use social networking sites to research candidates 35% dismissed a candidate based on what they found online 18% found content that convinced them to hire the candidate http://thehiringsite.careerbuilder.com/2009/08/20/nearly-half-of-employers-use-social-networking-sites-to-screen-job-candidates/Thursday, March 17, 2011

Reasons Employers Cite 53% - Inappropriate photographs or information 44% - Content about drinking or using drugs 35% - Bad-mouthing of employers, co-workers or clients 29% - Poor communication skills 24% - Misrepresentation of qualiﬁcations http://thehiringsite.careerbuilder.com/2009/08/20/nearly-half-of-employers-use-social-networking-sites-to-screen-job-candidates/Thursday, March 17, 2011

Building Your Brand OnlineThursday, March 17, 2011

Stop talking about yourself. Start talking as yourself. - Dan ZarellaThursday, March 17, 2011

Why market to people the way we hate to be marketed to? - Scott StrattenThursday, March 17, 2011

More than 500 million active users 50% of active users log on to Facebook in a given day Average user has 130 friends People spend over 700 billion minutes per month on FacebookThursday, March 17, 2011

Personal vs. Business Personal Proﬁle Business Page Friends Followers (Likes)Thursday, March 17, 2011

http://www.facebook.com/pages/learn.phpThursday, March 17, 2011

Get a Username facebook.com/yourcompany - instead of - facebook.com/pages/Your-Company/12345678 Available for proﬁles and pages now Minimum 25 fans for pages Go to facebook.com/usernameThursday, March 17, 2011

Promote Your Page Get a Facebook username Advertise on your website, business card & email communications Try Facebook ads to reach new customersThursday, March 17, 2011

Advertising on FacebookThursday, March 17, 2011

Advertising on Facebook Highly Targeted - Age, Location, Gender, Relationship Status, Education, Interests Inexpensive - go with CPM Link to your Facebook page or website Target friends of current fansThursday, March 17, 2011

90 Million Members > $90,000 Average Household Income 63% College DegreedThursday, March 17, 2011

Connections Coworkers Clients / Customers Previous Employers Colleagues Professors Family and FriendsThursday, March 17, 2011

http://www.linkedin.com/answers/Thursday, March 17, 2011

200 Million Users 140 Million Tweets per Day Publicly accessible Archived by the Library of CongressThursday, March 17, 2011

Maximize Your Proﬁle Use your name or your company’s name Fill out bio information and website address Use a proﬁle picture, either your photo or your company’s logo Change color scheme / Use custom backgroundThursday, March 17, 2011

http://search.twitter.com/Thursday, March 17, 2011

Monitoring Your BrandThursday, March 17, 2011

http://search.twitter.com/Thursday, March 17, 2011

http://www.spokeo.comThursday, March 17, 2011

http://www.pipl.comThursday, March 17, 2011

Monitoring Services Google Alerts Technorati Blog Search Twitter Search Trackur, Backtype, other services RSS - Really Simple SyndicationThursday, March 17, 2011

Cleaning UpThursday, March 17, 2011

Facebook Privacy Restrict non-friends from accessing your proﬁle. Create lists to restrict access to certain friends. Restrict what friends can share about you. Monitor access by third party applications. Don’t post anything you wouldn’t want your mother, client or employer to see.Thursday, March 17, 2011

Clean House Delete any inappropriate posts or tweets. Restrict access or delete your accounts.Thursday, March 17, 2011

Handling Negative Results Ask the owner to remove the page. Build online proﬁles in your name. Start a blog, using your name. Write articles for industry publications. Hire a reputation management company.Thursday, March 17, 2011

http://www.brandyourself.com/Thursday, March 17, 2011

BRANDON ELEY Interactive Director - Kelsey Advertising & Design Author, Blogger, Speaker - EleyMedia brandon@kelseyads.com Twitter: @beley Online Marketing Inside Out By Brandon Eley & Shayne Tilley www.brandoneley.com www.kelseyads.comThursday, March 17, 2011

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Marketing Yourself and Your Business - Your Brand on Social Media

by Brandon Eley on Mar 17, 2011

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Marketing Yourself and Your Business - Your Brand on Social Media — Presentation Transcript