Marketing Yourself &                             Your Business                               Your Brand on Social MediaThu...
Marketing Yourself &                             Your Business                               Your Brand on Social MediaThu...
Rise of Social Media                              Mobile Marketing     Social Media     Email Marketing                   ...
Poster BewareThursday, March 17, 2011
Thursday, March 17, 2011
Thursday, March 17, 2011
Thursday, March 17, 2011
Looking for a Job?Thursday, March 17, 2011
Hiring Managers                45% of hiring managers use social networking                sites to research candidates   ...
Reasons Employers Cite                53% - Inappropriate photographs or information                44% - Content about dr...
Building Your Brand OnlineThursday, March 17, 2011
Stop talking about yourself.           Start talking as yourself.                              - Dan ZarellaThursday, Marc...
Why market to people                    the way we hate to be                        marketed to?                         ...
More than 500 million active users                50% of active users log on to Facebook in a                given day    ...
Personal vs. Business                    Personal Profile    Business Page                     Friends          Followers  ...
http://www.facebook.com/pages/learn.phpThursday, March 17, 2011
Get a Username                facebook.com/yourcompany                - instead of -                facebook.com/pages/You...
Promote Your Page                Get a Facebook username                Advertise on your website, business card & email  ...
Advertising on FacebookThursday, March 17, 2011
Thursday, March 17, 2011
Advertising on Facebook                Highly Targeted - Age, Location, Gender,                Relationship Status, Educat...
90 Million Members                > $90,000 Average Household Income                63% College DegreedThursday, March 17,...
Thursday, March 17, 2011
Connections                Coworkers                Clients / Customers                Previous Employers                C...
http://www.linkedin.com/answers/Thursday, March 17, 2011
200 Million Users                140 Million Tweets per Day                Publicly accessible                Archived by ...
Maximize Your Profile                Use your name or your company’s name                Fill out bio information and websi...
Thursday, March 17, 2011
http://search.twitter.com/Thursday, March 17, 2011
Monitoring Your BrandThursday, March 17, 2011
Thursday, March 17, 2011
Thursday, March 17, 2011
http://search.twitter.com/Thursday, March 17, 2011
http://www.spokeo.comThursday, March 17, 2011
http://www.pipl.comThursday, March 17, 2011
Monitoring Services                Google Alerts                Technorati Blog Search                Twitter Search      ...
Cleaning UpThursday, March 17, 2011
Facebook Privacy                Restrict non-friends from accessing your profile.                Create lists to restrict a...
Clean House                Delete any inappropriate posts or tweets.                Restrict access or delete your account...
Handling Negative Results                Ask the owner to remove the page.                Build online profiles in your nam...
http://www.brandyourself.com/Thursday, March 17, 2011
BRANDON ELEY                           Interactive Director - Kelsey Advertising & Design                                 ...
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Marketing Yourself and Your Business - Your Brand on Social Media

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Presentation I gave to the HYPE group at the LaGrange-Troup County Chamber of Commerce on 3/17/11

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Marketing Yourself and Your Business - Your Brand on Social Media

  1. 1. Marketing Yourself & Your Business Your Brand on Social MediaThursday, March 17, 2011
  2. 2. Marketing Yourself & Your Business Your Brand on Social MediaThursday, March 17, 2011
  3. 3. Rise of Social Media Mobile Marketing Social Media Email Marketing $4 B $3 B $2 B $1 B $0 B 2008 2009 2010 2011 2012 2013 2014Thursday, March 17, 2011
  4. 4. Poster BewareThursday, March 17, 2011
  5. 5. Thursday, March 17, 2011
  6. 6. Thursday, March 17, 2011
  7. 7. Thursday, March 17, 2011
  8. 8. Looking for a Job?Thursday, March 17, 2011
  9. 9. Hiring Managers 45% of hiring managers use social networking sites to research candidates 35% dismissed a candidate based on what they found online 18% found content that convinced them to hire the candidate http://thehiringsite.careerbuilder.com/2009/08/20/nearly-half-of-employers-use-social-networking-sites-to-screen-job-candidates/Thursday, March 17, 2011
  10. 10. Reasons Employers Cite 53% - Inappropriate photographs or information 44% - Content about drinking or using drugs 35% - Bad-mouthing of employers, co-workers or clients 29% - Poor communication skills 24% - Misrepresentation of qualifications http://thehiringsite.careerbuilder.com/2009/08/20/nearly-half-of-employers-use-social-networking-sites-to-screen-job-candidates/Thursday, March 17, 2011
  11. 11. Building Your Brand OnlineThursday, March 17, 2011
  12. 12. Stop talking about yourself. Start talking as yourself. - Dan ZarellaThursday, March 17, 2011
  13. 13. Why market to people the way we hate to be marketed to? - Scott StrattenThursday, March 17, 2011
  14. 14. More than 500 million active users 50% of active users log on to Facebook in a given day Average user has 130 friends People spend over 700 billion minutes per month on FacebookThursday, March 17, 2011
  15. 15. Personal vs. Business Personal Profile Business Page Friends Followers (Likes)Thursday, March 17, 2011
  16. 16. http://www.facebook.com/pages/learn.phpThursday, March 17, 2011
  17. 17. Get a Username facebook.com/yourcompany - instead of - facebook.com/pages/Your-Company/12345678 Available for profiles and pages now Minimum 25 fans for pages Go to facebook.com/usernameThursday, March 17, 2011
  18. 18. Promote Your Page Get a Facebook username Advertise on your website, business card & email communications Try Facebook ads to reach new customersThursday, March 17, 2011
  19. 19. Advertising on FacebookThursday, March 17, 2011
  20. 20. Thursday, March 17, 2011
  21. 21. Advertising on Facebook Highly Targeted - Age, Location, Gender, Relationship Status, Education, Interests Inexpensive - go with CPM Link to your Facebook page or website Target friends of current fansThursday, March 17, 2011
  22. 22. 90 Million Members > $90,000 Average Household Income 63% College DegreedThursday, March 17, 2011
  23. 23. Thursday, March 17, 2011
  24. 24. Connections Coworkers Clients / Customers Previous Employers Colleagues Professors Family and FriendsThursday, March 17, 2011
  25. 25. http://www.linkedin.com/answers/Thursday, March 17, 2011
  26. 26. 200 Million Users 140 Million Tweets per Day Publicly accessible Archived by the Library of CongressThursday, March 17, 2011
  27. 27. Maximize Your Profile Use your name or your company’s name Fill out bio information and website address Use a profile picture, either your photo or your company’s logo Change color scheme / Use custom backgroundThursday, March 17, 2011
  28. 28. Thursday, March 17, 2011
  29. 29. http://search.twitter.com/Thursday, March 17, 2011
  30. 30. Monitoring Your BrandThursday, March 17, 2011
  31. 31. Thursday, March 17, 2011
  32. 32. Thursday, March 17, 2011
  33. 33. http://search.twitter.com/Thursday, March 17, 2011
  34. 34. http://www.spokeo.comThursday, March 17, 2011
  35. 35. http://www.pipl.comThursday, March 17, 2011
  36. 36. Monitoring Services Google Alerts Technorati Blog Search Twitter Search Trackur, Backtype, other services RSS - Really Simple SyndicationThursday, March 17, 2011
  37. 37. Cleaning UpThursday, March 17, 2011
  38. 38. Facebook Privacy Restrict non-friends from accessing your profile. Create lists to restrict access to certain friends. Restrict what friends can share about you. Monitor access by third party applications. Don’t post anything you wouldn’t want your mother, client or employer to see.Thursday, March 17, 2011
  39. 39. Clean House Delete any inappropriate posts or tweets. Restrict access or delete your accounts.Thursday, March 17, 2011
  40. 40. Handling Negative Results Ask the owner to remove the page. Build online profiles in your name. Start a blog, using your name. Write articles for industry publications. Hire a reputation management company.Thursday, March 17, 2011
  41. 41. http://www.brandyourself.com/Thursday, March 17, 2011
  42. 42. BRANDON ELEY Interactive Director - Kelsey Advertising & Design Author, Blogger, Speaker - EleyMedia brandon@kelseyads.com Twitter: @beley Online Marketing Inside Out By Brandon Eley & Shayne Tilley www.brandoneley.com www.kelseyads.comThursday, March 17, 2011
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