Marketing by Design
                   Utilize Proven Marketing Principles in Web Design to
                              ...
Slides and Audio


                           Slides (with audio) will be uploaded to
                           SlideShar...
Clarify Desired Actions



Saturday, August 1, 2009
What do you want visitors to DO?




Saturday, August 1, 2009
Desired Actions

                     • Place an order
                     • Download software trial
                    ...
Saturday, August 1, 2009
Saturday, August 1, 2009
Saturday, August 1, 2009
Remove Distractions



Saturday, August 1, 2009
Saturday, August 1, 2009
Saturday, August 1, 2009
Optimize Navigation



Saturday, August 1, 2009
Base Navigation off Users, Not Deparments




Saturday, August 1, 2009
Saturday, August 1, 2009
Simplify




Saturday, August 1, 2009
Saturday, August 1, 2009
What’s Clickable?




Saturday, August 1, 2009
Calls to Action



Saturday, August 1, 2009
Saturday, August 1, 2009
Third Party Validation



Saturday, August 1, 2009
Programs




Saturday, August 1, 2009
Other Validation

                     • Customer Reviews
                     • Testimonials
                     • Lette...
Saturday, August 1, 2009
Saturday, August 1, 2009
Don’t Ask Too Much



Saturday, August 1, 2009
Saturday, August 1, 2009
Saturday, August 1, 2009
Saturday, August 1, 2009
Omit Needless Words



Saturday, August 1, 2009
Title of the Page
                      Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed malesuada, orci ut ru...
Title of the Page
                      Proin tincidunt nulla et dui mollis elementum. Integer ut urna id arcu dapibus pla...
Saturday, August 1, 2009
Don’t Please Everyone



Saturday, August 1, 2009
The Dime Rule



Saturday, August 1, 2009
Saturday, August 1, 2009
Saturday, August 1, 2009
Saturday, August 1, 2009
TEST, TEST, TEST



Saturday, August 1, 2009
Google Website
                             Optimizer




Saturday, August 1, 2009
Testing Tips

                     • A/B Split Testing
                     • Multivariate Testing
                     • ...
Resources

                     • Google Website Optimizer
                     • Crazy Egg
                     • Landing...
Brandon Eley
                       Interactive Director, Kelsey Advertising & Design



                                 ...
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Marketing By Design

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Marketing by Design presentation given to the Atlanta Web Design Group (AWDG) on Thursday, July 30, 2009.

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Marketing By Design

  1. 1. Marketing by Design Utilize Proven Marketing Principles in Web Design to Increase Conversions and ROI Saturday, August 1, 2009
  2. 2. Slides and Audio Slides (with audio) will be uploaded to SlideShare/beley and posted to www.brandoneley.com Saturday, August 1, 2009
  3. 3. Clarify Desired Actions Saturday, August 1, 2009
  4. 4. What do you want visitors to DO? Saturday, August 1, 2009
  5. 5. Desired Actions • Place an order • Download software trial • Complete a free trial signup • Request more information • Schedule a showing Saturday, August 1, 2009
  6. 6. Saturday, August 1, 2009
  7. 7. Saturday, August 1, 2009
  8. 8. Saturday, August 1, 2009
  9. 9. Remove Distractions Saturday, August 1, 2009
  10. 10. Saturday, August 1, 2009
  11. 11. Saturday, August 1, 2009
  12. 12. Optimize Navigation Saturday, August 1, 2009
  13. 13. Base Navigation off Users, Not Deparments Saturday, August 1, 2009
  14. 14. Saturday, August 1, 2009
  15. 15. Simplify Saturday, August 1, 2009
  16. 16. Saturday, August 1, 2009
  17. 17. What’s Clickable? Saturday, August 1, 2009
  18. 18. Calls to Action Saturday, August 1, 2009
  19. 19. Saturday, August 1, 2009
  20. 20. Third Party Validation Saturday, August 1, 2009
  21. 21. Programs Saturday, August 1, 2009
  22. 22. Other Validation • Customer Reviews • Testimonials • Letters of Recommendation Saturday, August 1, 2009
  23. 23. Saturday, August 1, 2009
  24. 24. Saturday, August 1, 2009
  25. 25. Don’t Ask Too Much Saturday, August 1, 2009
  26. 26. Saturday, August 1, 2009
  27. 27. Saturday, August 1, 2009
  28. 28. Saturday, August 1, 2009
  29. 29. Omit Needless Words Saturday, August 1, 2009
  30. 30. Title of the Page Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed malesuada, orci ut rutrum venenatis, nibh neque dictum eros, in rutrum magna mi vitae eros. Mauris vitae egestas nibh. Fusce volutpat, eros a vehicula aliquam, dui odio imperdiet ante, quis fermentum sapien tortor non massa. Donec hendrerit lobortis tortor, in sagittis metus laoreet quis. Sed tempus ullamcorper nibh nec hendrerit. Maecenas pharetra dignissim nisl quis molestie. Proin at augue nibh, vel adipiscing leo. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Pellentesque nec eros in enim accumsan adipiscing. Nam mollis tortor a metus pharetra aliquam. Sed vitae nisi erat. In nisl neque, vehicula sit amet venenatis imperdiet, placerat porttitor enim. Praesent a bibendum lectus. Integer diam nisl, pretium sit amet venenatis nec, dapibus a dui. Phasellus mauris nunc, varius non volutpat quis, gravida nec nunc. Vestibulum hendrerit orci sit amet sapien venenatis elementum congue erat sagittis. Fusce ultrices diam vitae lectus porttitor pellentesque ultrices enim porta. Phasellus ultricies rhoncus dolor, in sagittis metus ullamcorper placerat. Pellentesque viverra vestibulum nulla et vehicula. Suspendisse vestibulum lobortis risus, nec pellentesque dui faucibus at. Maecenas quis purus a elit vulputate auctor. Suspendisse eget turpis eget eros tristique accumsan. Nunc augue mi, pellentesque in varius et, consequat eu eros. Quisque ornare iaculis enim, sed tincidunt felis suscipit pretium. Nullam interdum aliquam lacus, in adipiscing odio adipiscing vel. Fusce lacinia, augue vitae commodo consequat, dolor massa interdum velit, in congue quam ante a dolor. Integer blandit pellentesque ornare. Proin bibendum tellus id lectus vestibulum at congue purus venenatis. Morbi laoreet pulvinar ante, eget suscipit nisl sagittis non. Praesent pulvinar facilisis scelerisque. Mauris laoreet convallis nisi vitae feugiat. Aliquam at condimentum mauris. Suspendisse a metus ac dolor imperdiet pretium sit amet sit amet metus. Phasellus mi sem, eleifend a vestibulum molestie, dictum ac turpis. In hac habitasse platea dictumst. Aenean mollis viverra risus, vel interdum nunc accumsan vel. Etiam suscipit, sem nec blandit adipiscing, nibh justo sollicitudin nisl, non tempor sapien elit ac enim. Donec bibendum iaculis erat, vel posuere dui pretium sit amet. Suspendisse auctor, dui a congue iaculis, dolor dui viverra erat, at facilisis risus nulla ac est. Phasellus in massa convallis lacus viverra gravida. Suspendisse metus nisl, iaculis et adipiscing quis, vestibulum ac felis. Duis rutrum felis ut nisi tempor gravida. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Donec vitae mi lectus. Integer bibendum consectetur tellus, vitae aliquet sapien fringilla scelerisque. Etiam pellentesque rutrum quam sit amet pulvinar. In luctus auctor aliquet. Vivamus risus diam, pulvinar a sollicitudin a, posuere eget enim. Donec ac ornare metus. Vivamus risus sem, sagittis non accumsan a, posuere vitae neque. Vivamus faucibus volutpat diam vitae hendrerit. Nam imperdiet iaculis massa, in consequat dolor cursus ac. Phasellus id massa eget elit rhoncus fermentum ac consequat leo. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque tellus mi, malesuada ut sagittis et, sodales vitae odio. In hac habitasse platea dictumst. Pellentesque non justo euismod ipsum tristique rutrum quis vel lacus. Mauris dictum tempus ligula, eu sollicitudin ipsum tristique vitae. Sed ultricies, nibh in cursus consequat, ipsum ante gravida magna, nec ornare eros tortor vel neque. Donec in turpis mauris. Aliquam ante massa, pulvinar sed ultricies eget, varius sit amet eros. Cras placerat dui ut mauris pretium imperdiet lobortis nunc rutrum. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Nullam ante neque, condimentum a tristique eget, rutrum eu tellus. Proin tincidunt nulla et dui mollis elementum. Integer ut urna id arcu dapibus placerat. Donec cursus lobortis orci nec posuere. Proin vulputate nibh id ipsum imperdiet eget pretium lorem feugiat. Sed velit eros, sodales nec euismod ac, aliquam sit amet ligula. Donec at urna sem. Nunc feugiat tortor non sem tempus posuere. Morbi purus mi, pharetra non eleifend quis, tincidunt non nibh. Vivamus varius dolor ac est faucibus molestie. Nunc et libero quam. Mauris posuere feugiat neque eget consectetur. Donec mauris nibh, malesuada vel lobortis non, imperdiet eget dolor. Quisque convallis diam vitae lacus semper ac varius leo accumsan. Vivamus elementum malesuada tempus. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Curabitur felis enim, feugiat eu tempus at, fermentum quis dui. Quisque imperdiet, dui eget elementum feugiat, orci dolor posuere mauris, eget euismod elit quam non odio. Aliquam erat volutpat. Nunc hendrerit tristique posuere. Suspendisse potenti. Ut nec odio in quam luctus mattis vitae a magna. Nulla tincidunt faucibus justo at tempor. Fusce non rhoncus urna. Mauris sit amet suscipit felis. Saturday, August 1, 2009
  31. 31. Title of the Page Proin tincidunt nulla et dui mollis elementum. Integer ut urna id arcu dapibus placerat. Donec cursus lobortis orci nec posuere. Proin vulputate nibh id ipsum imperdiet eget pretium lorem feugiat. Sed velit eros, sodales nec euismod ac, aliquam sit amet ligula. Donec at urna sem. Nunc feugiat tortor non sem tempus posuere. Morbi purus mi, pharetra non eleifend quis, tincidunt non nibh. Vivamus varius dolor ac est faucibus molestie. Nunc et libero quam. Mauris posuere feugiat neque eget consectetur. • Lorem ipsum dolor sit amet • Consectetur adipiscing elit. • Sed malesuada, orci ut rutrum venenatis • Nibh neque dictum eros, in rutrum magna Vivamus risus sem, sagittis non accumsan a, posuere vitae neque. Vivamus faucibus volutpat diam vitae hendrerit. Nam imperdiet iaculis massa, in consequat dolor cursus ac. Phasellus id massa eget elit rhoncus fermentum ac consequat leo. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque tellus mi, malesuada ut sagittis et, sodales vitae odio. In hac habitasse platea dictumst. Pellentesque non justo euismod ipsum tristique rutrum quis vel lacus. Mauris dictum tempus ligula, eu sollicitudin ipsum tristique vitae. Sed ultricies, nibh in cursus consequat, ipsum ante gravida magna, nec ornare eros tortor vel neque. Donec in turpis mauris. Aliquam ante massa, pulvinar sed ultricies eget, varius sit amet eros. Cras placerat dui ut mauris pretium imperdiet lobortis nunc rutrum. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Nullam ante neque, condimentum a tristique eget, rutrum eu tellus. Saturday, August 1, 2009
  32. 32. Saturday, August 1, 2009
  33. 33. Don’t Please Everyone Saturday, August 1, 2009
  34. 34. The Dime Rule Saturday, August 1, 2009
  35. 35. Saturday, August 1, 2009
  36. 36. Saturday, August 1, 2009
  37. 37. Saturday, August 1, 2009
  38. 38. TEST, TEST, TEST Saturday, August 1, 2009
  39. 39. Google Website Optimizer Saturday, August 1, 2009
  40. 40. Testing Tips • A/B Split Testing • Multivariate Testing • Statistically Significant Saturday, August 1, 2009
  41. 41. Resources • Google Website Optimizer • Crazy Egg • Landing Page Optimization • Online Marketing Inside Out Saturday, August 1, 2009
  42. 42. Brandon Eley Interactive Director, Kelsey Advertising & Design brandon@kelseyads.com Online Marketing Inside Out by Brandon Eley & Shayne Tilley www.brandoneley.com www.kelseyads.com Saturday, August 1, 2009

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