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Location Based Marketing for Small Businesses

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Slides from presentation to the Mobile Bay AAF chapter on 1/20/2011

Slides from presentation to the Mobile Bay AAF chapter on 1/20/2011

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  • Introduction\nToday I’m going to talk about lom fsb. \nmay have heard of FOURSQUARE\nalso going to talk about GOOGLE PLACES,\nGROUPON and other sites and services\n
  • Story how many of you have a laptop \nhow many have a cell phone?\nCell phones changing the way we do things\nI know not every phone can access internet BUT\n
  • what is a feature phone?\nwhat is a smart phone?\nsmart phones are like computers from 10 yrs ago\nsmartphone sales growing faster – richer web experience for mobile users.\n85% year over year increase in overall smartphone ownership\n\n
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  • Founders started Dodgeball in 2000, acquired by Google 2005 \nStarted as a GAME\nUnlock badges\nCompete with friends\nBecome the "Mayor"\n\n
  • part game\n
  • part game\n
  • part game\n
  • part game\n
  • part game\n
  • part social network\n
  • part social network\n
  • part social network\n
  • part social network\n
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  • MAYOR - New mayor gets free XX or every XX\nFREQUENCY - Free side every 3 check-ins\nCOUNT - One time special after XX check ins\nCUSTOM - Conditions you choose, 10 ppl check in\nREGULARS - Visit 3 times in a week for XXX\n
  • MAYOR - New mayor gets free XX or every XX\nFREQUENCY - Free side every 3 check-ins\nCOUNT - One time special after XX check ins\nCUSTOM - Conditions you choose, 10 ppl check in\nREGULARS - Visit 3 times in a week for XXX\n
  • MAYOR - New mayor gets free XX or every XX\nFREQUENCY - Free side every 3 check-ins\nCOUNT - One time special after XX check ins\nCUSTOM - Conditions you choose, 10 ppl check in\nREGULARS - Visit 3 times in a week for XXX\n
  • MAYOR - New mayor gets free XX or every XX\nFREQUENCY - Free side every 3 check-ins\nCOUNT - One time special after XX check ins\nCUSTOM - Conditions you choose, 10 ppl check in\nREGULARS - Visit 3 times in a week for XXX\n
  • MAYOR - New mayor gets free XX or every XX\nFREQUENCY - Free side every 3 check-ins\nCOUNT - One time special after XX check ins\nCUSTOM - Conditions you choose, 10 ppl check in\nREGULARS - Visit 3 times in a week for XXX\n
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  • Claim your listing\n
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  • \n
  • INDIVIDUAL - Check in for 20% off\nLOYALTY - Free XX after 5 check-ins\nFRIEND - Check in with 5 friends get in free\nCHARITY - Check in donate $$ to charity\n
  • INDIVIDUAL - Check in for 20% off\nLOYALTY - Free XX after 5 check-ins\nFRIEND - Check in with 5 friends get in free\nCHARITY - Check in donate $$ to charity\n
  • INDIVIDUAL - Check in for 20% off\nLOYALTY - Free XX after 5 check-ins\nFRIEND - Check in with 5 friends get in free\nCHARITY - Check in donate $$ to charity\n
  • INDIVIDUAL - Check in for 20% off\nLOYALTY - Free XX after 5 check-ins\nFRIEND - Check in with 5 friends get in free\nCHARITY - Check in donate $$ to charity\n
  • \n
  • \n
  • AJ Bombers\nSuperswarm badge party\nI’m on a boat badge party\n
  • Kill two birds with one stone\n
  • \n
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  • take for instance a search for pizza in lagrange ga\n
  • \n
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  • Logo Phone\nWebsite Hours\nDescription Photos\nEmail Address\nMenu/Products/Services\nCOUPONS\n
  • and more importantly it works on mobile\nwhich we’ll talk about in a few minutes\n
  • Bottom line, claim your business\non ALL these. Today.\nThere’s no excuse not to.\nHelps with SEO\nHelps customers find you\nWorks on PC and mobile\n
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  • How does it work?\nCoupon for 50% off\nGroupon charges up to 50%\nYour revenue = 25%\n\nyoung & smart 97% college 60+% <35\nTend to be female\n
  • \n
  • Bonus round... what’s NEXT\nDoes anyone know what this is?\nQR codes\n
  • Bonus round... what’s NEXT\nDoes anyone know what this is?\nQR codes\n
  • \n
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  • Transcript

    • 1. LOCAL ONLINE MARKETING for small businesses
    • 2. GROWTH OF MOBILE
    • 3. LOCATION, LOCATION, LOCATION
    • 4. “Simply put, location changes everything.” Matthew Honan, Wired Magazine
    • 5. FOURSQUARE
    • 6. Leave Tips
    • 7. Leave Tips Make To-Do Lists
    • 8. Leave Tips Make To-Do ListsSee Who’s Nearby
    • 9. Leave Tips Make To-Do ListsSee Who’s Nearby Shout to Your Friends
    • 10. PROMOTIONS
    • 11. TYPES OF PROMOTIONS
    • 12. TYPES OF PROMOTIONS• Mayor Special
    • 13. TYPES OF PROMOTIONS• Mayor Special• Frequency Special
    • 14. TYPES OF PROMOTIONS• Mayor Special• Frequency Special• Count Special
    • 15. TYPES OF PROMOTIONS• Mayor Special• Frequency Special• Count Special• Custom Special
    • 16. TYPES OF PROMOTIONS• Mayor Special• Frequency Special• Count Special• Custom Special• Venue Regulars Special
    • 17. CREATE A PROMOTION• For the mayor or anybody?• Every X checkins• Does it repeat?• Add details• Submit
    • 18. FACEBOOK PLACES
    • 19. TYPES OF DEALS
    • 20. TYPES OF DEALS• Individual Deals
    • 21. TYPES OF DEALS• Individual Deals• Loyalty Deals
    • 22. TYPES OF DEALS• Individual Deals• Loyalty Deals• Friend Deals
    • 23. TYPES OF DEALS• Individual Deals• Loyalty Deals• Friend Deals• Charity Deals
    • 24. CREATING A DEAL• Choose a type• Give it a name• Set dates & times• Save it
    • 25. EXAMPLES
    • 26. CLAIM YOUR LISTING• Foursquare• Facebook Places• Gowalla• Brightkite
    • 27. NOT JUST GAMES
    • 28. PLACES
    • 29. CLAIM YOUR PLACES• Google Local Business Center• Yahoo Local• Bing Local Listing Center
    • 30. THERE’S AN APP FOR THAT
    • 31. QR CODES
    • 32. BRANDON ELEYInteractive Director - Kelsey Advertising & Design Author, Blogger, Speaker - EleyMedia brandon@eleymedia.com Twitter: @beley Online Marketing Inside Out By Brandon Eley & Shayne Tilley www.brandoneley.com www.kelseyads.com