LOCAL ONLINE MARKETING       for small businesses
GROWTH OF MOBILE
LOCATION, LOCATION,    LOCATION
“Simply put, location changes        everything.”        Matthew Honan, Wired Magazine
FOURSQUARE
Leave Tips
Leave Tips             Make To-Do Lists
Leave Tips               Make To-Do ListsSee Who’s Nearby
Leave Tips                 Make To-Do ListsSee Who’s Nearby               Shout to Your Friends
PROMOTIONS
TYPES OF PROMOTIONS
TYPES OF PROMOTIONS• Mayor   Special
TYPES OF PROMOTIONS• Mayor   Special• Frequency   Special
TYPES OF PROMOTIONS• Mayor   Special• Frequency   Special• Count   Special
TYPES OF PROMOTIONS• Mayor   Special• Frequency   Special• Count   Special• Custom   Special
TYPES OF PROMOTIONS• Mayor   Special• Frequency   Special• Count   Special• Custom   Special• Venue   Regulars Special
CREATE A  PROMOTION• For   the mayor or anybody?• Every   X checkins• Does    it repeat?• Add   details• Submit
FACEBOOK PLACES
TYPES OF DEALS
TYPES OF DEALS• Individual   Deals
TYPES OF DEALS• Individual   Deals• Loyalty   Deals
TYPES OF DEALS• Individual   Deals• Loyalty   Deals• Friend    Deals
TYPES OF DEALS• Individual   Deals• Loyalty   Deals• Friend    Deals• Charity   Deals
CREATING  A DEAL• Choose      a type• Give   it a name• Set   dates & times• Save   it
EXAMPLES
CLAIM YOUR LISTING• Foursquare• Facebook     Places• Gowalla• Brightkite
NOT JUST GAMES
PLACES
CLAIM YOUR PLACES• Google    Local Business Center• Yahoo    Local• Bing   Local Listing Center
THERE’S AN APP FOR THAT
QR CODES
BRANDON ELEYInteractive Director - Kelsey Advertising & Design       Author, Blogger, Speaker - EleyMedia                 ...
Location Based Marketing for Small Businesses
Location Based Marketing for Small Businesses
Location Based Marketing for Small Businesses
Location Based Marketing for Small Businesses
Location Based Marketing for Small Businesses
Location Based Marketing for Small Businesses
Location Based Marketing for Small Businesses
Location Based Marketing for Small Businesses
Location Based Marketing for Small Businesses
Location Based Marketing for Small Businesses
Location Based Marketing for Small Businesses
Location Based Marketing for Small Businesses
Location Based Marketing for Small Businesses
Location Based Marketing for Small Businesses
Location Based Marketing for Small Businesses
Location Based Marketing for Small Businesses
Location Based Marketing for Small Businesses
Location Based Marketing for Small Businesses
Location Based Marketing for Small Businesses
Location Based Marketing for Small Businesses
Location Based Marketing for Small Businesses
Location Based Marketing for Small Businesses
Location Based Marketing for Small Businesses
Location Based Marketing for Small Businesses
Location Based Marketing for Small Businesses
Location Based Marketing for Small Businesses
Location Based Marketing for Small Businesses
Location Based Marketing for Small Businesses
Location Based Marketing for Small Businesses
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Location Based Marketing for Small Businesses

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Slides from presentation to the Mobile Bay AAF chapter on 1/20/2011

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  • Introduction\nToday I’m going to talk about lom fsb. \nmay have heard of FOURSQUARE\nalso going to talk about GOOGLE PLACES,\nGROUPON and other sites and services\n
  • Story how many of you have a laptop \nhow many have a cell phone?\nCell phones changing the way we do things\nI know not every phone can access internet BUT\n
  • what is a feature phone?\nwhat is a smart phone?\nsmart phones are like computers from 10 yrs ago\nsmartphone sales growing faster – richer web experience for mobile users.\n85% year over year increase in overall smartphone ownership\n\n
  • \n
  • \n
  • Founders started Dodgeball in 2000, acquired by Google 2005 \nStarted as a GAME\nUnlock badges\nCompete with friends\nBecome the "Mayor"\n\n
  • part game\n
  • part game\n
  • part game\n
  • part game\n
  • part game\n
  • part social network\n
  • part social network\n
  • part social network\n
  • part social network\n
  • \n
  • \n
  • MAYOR - New mayor gets free XX or every XX\nFREQUENCY - Free side every 3 check-ins\nCOUNT - One time special after XX check ins\nCUSTOM - Conditions you choose, 10 ppl check in\nREGULARS - Visit 3 times in a week for XXX\n
  • MAYOR - New mayor gets free XX or every XX\nFREQUENCY - Free side every 3 check-ins\nCOUNT - One time special after XX check ins\nCUSTOM - Conditions you choose, 10 ppl check in\nREGULARS - Visit 3 times in a week for XXX\n
  • MAYOR - New mayor gets free XX or every XX\nFREQUENCY - Free side every 3 check-ins\nCOUNT - One time special after XX check ins\nCUSTOM - Conditions you choose, 10 ppl check in\nREGULARS - Visit 3 times in a week for XXX\n
  • MAYOR - New mayor gets free XX or every XX\nFREQUENCY - Free side every 3 check-ins\nCOUNT - One time special after XX check ins\nCUSTOM - Conditions you choose, 10 ppl check in\nREGULARS - Visit 3 times in a week for XXX\n
  • MAYOR - New mayor gets free XX or every XX\nFREQUENCY - Free side every 3 check-ins\nCOUNT - One time special after XX check ins\nCUSTOM - Conditions you choose, 10 ppl check in\nREGULARS - Visit 3 times in a week for XXX\n
  • \n
  • \n
  • \n
  • Claim your listing\n
  • \n
  • \n
  • INDIVIDUAL - Check in for 20% off\nLOYALTY - Free XX after 5 check-ins\nFRIEND - Check in with 5 friends get in free\nCHARITY - Check in donate $$ to charity\n
  • INDIVIDUAL - Check in for 20% off\nLOYALTY - Free XX after 5 check-ins\nFRIEND - Check in with 5 friends get in free\nCHARITY - Check in donate $$ to charity\n
  • INDIVIDUAL - Check in for 20% off\nLOYALTY - Free XX after 5 check-ins\nFRIEND - Check in with 5 friends get in free\nCHARITY - Check in donate $$ to charity\n
  • INDIVIDUAL - Check in for 20% off\nLOYALTY - Free XX after 5 check-ins\nFRIEND - Check in with 5 friends get in free\nCHARITY - Check in donate $$ to charity\n
  • \n
  • \n
  • AJ Bombers\nSuperswarm badge party\nI’m on a boat badge party\n
  • Kill two birds with one stone\n
  • \n
  • \n
  • \n
  • take for instance a search for pizza in lagrange ga\n
  • \n
  • \n
  • Logo Phone\nWebsite Hours\nDescription Photos\nEmail Address\nMenu/Products/Services\nCOUPONS\n
  • and more importantly it works on mobile\nwhich we’ll talk about in a few minutes\n
  • Bottom line, claim your business\non ALL these. Today.\nThere’s no excuse not to.\nHelps with SEO\nHelps customers find you\nWorks on PC and mobile\n
  • \n
  • \n
  • \n
  • \n
  • \n
  • How does it work?\nCoupon for 50% off\nGroupon charges up to 50%\nYour revenue = 25%\n\nyoung & smart 97% college 60+% <35\nTend to be female\n
  • \n
  • Bonus round... what’s NEXT\nDoes anyone know what this is?\nQR codes\n
  • Bonus round... what’s NEXT\nDoes anyone know what this is?\nQR codes\n
  • \n
  • \n
  • \n
  • \n
  • Location Based Marketing for Small Businesses

    1. 1. LOCAL ONLINE MARKETING for small businesses
    2. 2. GROWTH OF MOBILE
    3. 3. LOCATION, LOCATION, LOCATION
    4. 4. “Simply put, location changes everything.” Matthew Honan, Wired Magazine
    5. 5. FOURSQUARE
    6. 6. Leave Tips
    7. 7. Leave Tips Make To-Do Lists
    8. 8. Leave Tips Make To-Do ListsSee Who’s Nearby
    9. 9. Leave Tips Make To-Do ListsSee Who’s Nearby Shout to Your Friends
    10. 10. PROMOTIONS
    11. 11. TYPES OF PROMOTIONS
    12. 12. TYPES OF PROMOTIONS• Mayor Special
    13. 13. TYPES OF PROMOTIONS• Mayor Special• Frequency Special
    14. 14. TYPES OF PROMOTIONS• Mayor Special• Frequency Special• Count Special
    15. 15. TYPES OF PROMOTIONS• Mayor Special• Frequency Special• Count Special• Custom Special
    16. 16. TYPES OF PROMOTIONS• Mayor Special• Frequency Special• Count Special• Custom Special• Venue Regulars Special
    17. 17. CREATE A PROMOTION• For the mayor or anybody?• Every X checkins• Does it repeat?• Add details• Submit
    18. 18. FACEBOOK PLACES
    19. 19. TYPES OF DEALS
    20. 20. TYPES OF DEALS• Individual Deals
    21. 21. TYPES OF DEALS• Individual Deals• Loyalty Deals
    22. 22. TYPES OF DEALS• Individual Deals• Loyalty Deals• Friend Deals
    23. 23. TYPES OF DEALS• Individual Deals• Loyalty Deals• Friend Deals• Charity Deals
    24. 24. CREATING A DEAL• Choose a type• Give it a name• Set dates & times• Save it
    25. 25. EXAMPLES
    26. 26. CLAIM YOUR LISTING• Foursquare• Facebook Places• Gowalla• Brightkite
    27. 27. NOT JUST GAMES
    28. 28. PLACES
    29. 29. CLAIM YOUR PLACES• Google Local Business Center• Yahoo Local• Bing Local Listing Center
    30. 30. THERE’S AN APP FOR THAT
    31. 31. QR CODES
    32. 32. BRANDON ELEYInteractive Director - Kelsey Advertising & Design Author, Blogger, Speaker - EleyMedia brandon@eleymedia.com Twitter: @beley Online Marketing Inside Out By Brandon Eley & Shayne Tilley www.brandoneley.com www.kelseyads.com
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