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Location Based Marketing for Small Businesses

by Brandon Eley on Jan 20, 2011

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Slides from presentation to the Mobile Bay AAF chapter on 1/20/2011

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Slides from presentation to the Mobile Bay AAF chapter on 1/20/2011

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Location Based Marketing for Small Businesses — Presentation Transcript

LOCAL ONLINE MARKETING for small businesses

GROWTH OF MOBILE

LOCATION, LOCATION, LOCATION

“Simply put, location changes everything.” Matthew Honan, Wired Magazine

FOURSQUARE

Leave Tips

Leave Tips Make To-Do Lists

Leave Tips Make To-Do ListsSee Who’s Nearby

Leave Tips Make To-Do ListsSee Who’s Nearby Shout to Your Friends

PROMOTIONS

TYPES OF PROMOTIONS

TYPES OF PROMOTIONS• Mayor Special

TYPES OF PROMOTIONS• Mayor Special• Frequency Special

TYPES OF PROMOTIONS• Mayor Special• Frequency Special• Count Special

TYPES OF PROMOTIONS• Mayor Special• Frequency Special• Count Special• Custom Special

TYPES OF PROMOTIONS• Mayor Special• Frequency Special• Count Special• Custom Special• Venue Regulars Special

CREATE A PROMOTION• For the mayor or anybody?• Every X checkins• Does it repeat?• Add details• Submit

FACEBOOK PLACES

TYPES OF DEALS

TYPES OF DEALS• Individual Deals

TYPES OF DEALS• Individual Deals• Loyalty Deals

TYPES OF DEALS• Individual Deals• Loyalty Deals• Friend Deals

TYPES OF DEALS• Individual Deals• Loyalty Deals• Friend Deals• Charity Deals

CREATING A DEAL• Choose a type• Give it a name• Set dates & times• Save it

EXAMPLES

CLAIM YOUR LISTING• Foursquare• Facebook Places• Gowalla• Brightkite

NOT JUST GAMES

PLACES

CLAIM YOUR PLACES• Google Local Business Center• Yahoo Local• Bing Local Listing Center

THERE’S AN APP FOR THAT

QR CODES

BRANDON ELEYInteractive Director - Kelsey Advertising & Design Author, Blogger, Speaker - EleyMedia brandon@eleymedia.com Twitter: @beley Online Marketing Inside Out By Brandon Eley & Shayne Tilley www.brandoneley.com www.kelseyads.com

Location Based Marketing for Small Businesses

by Brandon Eley on Jan 20, 2011

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Location Based Marketing for Small Businesses — Presentation Transcript