The mobile web is growing faster than any other segment of Internet users. With smart phones such as iPhones and Blackberries, and smart devices such as iPods and Playstation Portables, mobile devices can access the Internet like never before. Millions of people are surfing the web using mobile devices every day.
How can you capitalize on and market to these people? Brandon Eley, lead architect on the mobile McDonald's website, will show you where mobile Internet is going and how to effectively utilize it to market your business and that of your clients.
He'll talk about how the mobile experience differs from the standard Internet experience, even on devices such as the iPhone, and how you can use that to your advantage. He'll discuss your options for developing a mobile website and how to get started with mobile marketing.
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