Capitalizing on the Mobile Web
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Capitalizing on the Mobile Web

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The mobile web is growing faster than any other segment of Internet users. With smart phones such as iPhones and Blackberries, and smart devices such as iPods and Playstation Portables, mobile devices ...

The mobile web is growing faster than any other segment of Internet users. With smart phones such as iPhones and Blackberries, and smart devices such as iPods and Playstation Portables, mobile devices can access the Internet like never before. Millions of people are surfing the web using mobile devices every day.

How can you capitalize on and market to these people? Brandon Eley, lead architect on the mobile McDonald's website, will show you where mobile Internet is going and how to effectively utilize it to market your business and that of your clients.

He'll talk about how the mobile experience differs from the standard Internet experience, even on devices such as the iPhone, and how you can use that to your advantage. He'll discuss your options for developing a mobile website and how to get started with mobile marketing.

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  • How many of you have a mobile website currently? <br /> <br /> How many of you are interested in implementing mobile marketing for yourself? <br /> For clients?

Capitalizing on the Mobile Web Capitalizing on the Mobile Web Presentation Transcript

  • Capitalizing on the Mobile Web
  • Slides Slides will be uploaded to SlideShare/ beley and posted to my website: www.brandoneley.com
  • Are You Mobile?
  • What is Mobile?
  • More than just mobile phones.
  • • Mobile Phones
  • • Mobile Phones • PDA’s
  • • Mobile Phones • PDA’s • Internet Appliances
  • • Mobile Phones • PDA’s • Internet Appliances • Portable Game Systems
  • “Next Year Will be THE Year of the Mobile Web”
  • Why Mobile?
  • 4,000,000,000 Mobile Phones in the World.
  • FOUR TIMES The number of personal computers.
  • 50,000,000 iPhones and iPod Touches sold so far.
  • The Mobile Experience
  • • Browsing a traditional website on a mobile device is PAINFUL
  • • Browsing a traditional website on a mobile device is PAINFUL • Viewing a traditional website on a mobile device takes FOREVER
  • • Browsing a traditional website on a mobile device is PAINFUL • Viewing a traditional website on a mobile device takes FOREVER • Mobile users don’t care about 95% of your website content
  • How Does Your Website Look and Function on a Mobile Phone? DotMobi Emulator for Nokia/Sony: http://mtld.mobi/emulator.php
  • Simplify
  • Simplify • Search products/ prices
  • Simplify • Search products/ prices • Track a shipment
  • Simplify • Search products/ prices • Track a shipment • Report an Issue
  • Simplify • Search products/ prices • Track a shipment • Report an Issue • Find a ...
  • Only Show Really Important Content
  • Only show features that are used most often on your website.
  • Specific Uses of the Mobile Web • Brand Awareness • Customer Service (Report an Outage) • Online Bill Payments • Communication
  • No such thing as too few features or too little content.
  • Which leaves room for marketing messages.
  • Mobile Marketing
  • Text Messages • SMS - Short Text Messages • Can be sent for free through email • MMS - Multimedia Messages
  • Short Codes • Text “BigMac” to 12345 • Great for coupons or promotions • Can be expensive • Can cost customers money
  • Online Ads • Text link ads • Display ads (banners) • Link to a Landing Page
  • Where To Market Your Mobile Website
  • Advertising Resources • AdMob.com • Google Adwords • Quattro Wireless • Google Local
  • How do you get a mobile website?
  • Hire us!
  • Instant Mobile Website • InstantMobilizer.com • Site.mobi • MobiCreate.com • Mobify
  • Design Resources • MobiForge • DotMobi Mobile Web Developer’s Guide • Mobile Web Book by Cameron Moll • MobiReady
  • Mobile Applications
  • 100,000 Applications
  • 2 Billion Downloads
  • Benefits
  • Benefits • Utilize Phone’s Features
  • Benefits • Utilize Phone’s Features • GPS, Mapping, Accelerometer, Compass
  • Benefits • Utilize Phone’s Features • GPS, Mapping, Accelerometer, Compass • Rich Multimedia Experience
  • Benefits • Utilize Phone’s Features • GPS, Mapping, Accelerometer, Compass • Rich Multimedia Experience • No Internet Connection Required