0
Capitalizing on the
   Mobile Web
Slides

Slides will be uploaded to SlideShare/
beley and posted to my website:
        www.brandoneley.com
Are You Mobile?
What is Mobile?
More than just mobile
      phones.
• Mobile Phones
• Mobile Phones
• PDA’s
• Mobile Phones
• PDA’s
• Internet Appliances
• Mobile Phones
• PDA’s
• Internet Appliances
• Portable Game Systems
“Next Year Will be
 THE Year of the
  Mobile Web”
Why Mobile?
4,000,000,000
Mobile Phones in the World.
FOUR TIMES
The number of personal computers.
50,000,000
iPhones and iPod Touches sold so far.
The Mobile
Experience
• Browsing a traditional website
  on a mobile device is PAINFUL
• Browsing a traditional website
  on a mobile device is PAINFUL
• Viewing a traditional website
  on a mobile device take...
• Browsing a traditional website
  on a mobile device is PAINFUL
• Viewing a traditional website
  on a mobile device take...
How Does Your
 Website Look and
Function on a Mobile
       Phone?
 DotMobi Emulator for Nokia/Sony:
 http://mtld.mobi/emu...
Simplify
Simplify

• Search products/
  prices
Simplify

• Search products/
  prices

• Track a shipment
Simplify

• Search products/
  prices

• Track a shipment
• Report an Issue
Simplify

• Search products/
  prices

• Track a shipment
• Report an Issue
• Find a ...
Only Show Really
Important Content
Only show features
that are used most
   often on your
      website.
Specific Uses of the
   Mobile Web
• Brand Awareness
• Customer Service
  (Report an Outage)

• Online Bill Payments
• Comm...
No such thing as
too few features or
 too little content.
Which leaves room
  for marketing
    messages.
Mobile Marketing
Text Messages

• SMS - Short Text Messages
 • Can be sent for free through email
• MMS - Multimedia Messages
Short Codes

• Text “BigMac” to 12345
• Great for coupons or promotions
• Can be expensive
• Can cost customers money
Online Ads

• Text link ads
• Display ads
  (banners)

• Link to a Landing
  Page
Where To Market
  Your Mobile
    Website
Advertising
      Resources
• AdMob.com
• Google Adwords
• Quattro Wireless
• Google Local
How do you get a
 mobile website?
Hire us!
Instant Mobile
       Website
• InstantMobilizer.com
• Site.mobi
• MobiCreate.com
• Mobify
Design Resources

• MobiForge
• DotMobi Mobile Web Developer’s
  Guide

• Mobile Web Book by Cameron Moll
• MobiReady
Mobile Applications
100,000
Applications
2 Billion
Downloads
Benefits
Benefits

• Utilize Phone’s Features
Benefits

• Utilize Phone’s Features
 • GPS, Mapping, Accelerometer,
   Compass
Benefits

• Utilize Phone’s Features
 • GPS, Mapping, Accelerometer,
   Compass

• Rich Multimedia Experience
Benefits

• Utilize Phone’s Features
 • GPS, Mapping, Accelerometer,
   Compass

• Rich Multimedia Experience
• No Internet...
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Capitalizing on the Mobile Web

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The mobile web is growing faster than any other segment of Internet users. With smart phones such as iPhones and Blackberries, and smart devices such as iPods and Playstation Portables, mobile devices can access the Internet like never before. Millions of people are surfing the web using mobile devices every day.

How can you capitalize on and market to these people? Brandon Eley, lead architect on the mobile McDonald's website, will show you where mobile Internet is going and how to effectively utilize it to market your business and that of your clients.

He'll talk about how the mobile experience differs from the standard Internet experience, even on devices such as the iPhone, and how you can use that to your advantage. He'll discuss your options for developing a mobile website and how to get started with mobile marketing.

Published in: Business, Technology
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  • How many of you have a mobile website currently?

    How many of you are interested in implementing mobile marketing for yourself?
    For clients?
  • Transcript of "Capitalizing on the Mobile Web"

    1. 1. Capitalizing on the Mobile Web
    2. 2. Slides Slides will be uploaded to SlideShare/ beley and posted to my website: www.brandoneley.com
    3. 3. Are You Mobile?
    4. 4. What is Mobile?
    5. 5. More than just mobile phones.
    6. 6. • Mobile Phones
    7. 7. • Mobile Phones • PDA’s
    8. 8. • Mobile Phones • PDA’s • Internet Appliances
    9. 9. • Mobile Phones • PDA’s • Internet Appliances • Portable Game Systems
    10. 10. “Next Year Will be THE Year of the Mobile Web”
    11. 11. Why Mobile?
    12. 12. 4,000,000,000 Mobile Phones in the World.
    13. 13. FOUR TIMES The number of personal computers.
    14. 14. 50,000,000 iPhones and iPod Touches sold so far.
    15. 15. The Mobile Experience
    16. 16. • Browsing a traditional website on a mobile device is PAINFUL
    17. 17. • Browsing a traditional website on a mobile device is PAINFUL • Viewing a traditional website on a mobile device takes FOREVER
    18. 18. • Browsing a traditional website on a mobile device is PAINFUL • Viewing a traditional website on a mobile device takes FOREVER • Mobile users don’t care about 95% of your website content
    19. 19. How Does Your Website Look and Function on a Mobile Phone? DotMobi Emulator for Nokia/Sony: http://mtld.mobi/emulator.php
    20. 20. Simplify
    21. 21. Simplify • Search products/ prices
    22. 22. Simplify • Search products/ prices • Track a shipment
    23. 23. Simplify • Search products/ prices • Track a shipment • Report an Issue
    24. 24. Simplify • Search products/ prices • Track a shipment • Report an Issue • Find a ...
    25. 25. Only Show Really Important Content
    26. 26. Only show features that are used most often on your website.
    27. 27. Specific Uses of the Mobile Web • Brand Awareness • Customer Service (Report an Outage) • Online Bill Payments • Communication
    28. 28. No such thing as too few features or too little content.
    29. 29. Which leaves room for marketing messages.
    30. 30. Mobile Marketing
    31. 31. Text Messages • SMS - Short Text Messages • Can be sent for free through email • MMS - Multimedia Messages
    32. 32. Short Codes • Text “BigMac” to 12345 • Great for coupons or promotions • Can be expensive • Can cost customers money
    33. 33. Online Ads • Text link ads • Display ads (banners) • Link to a Landing Page
    34. 34. Where To Market Your Mobile Website
    35. 35. Advertising Resources • AdMob.com • Google Adwords • Quattro Wireless • Google Local
    36. 36. How do you get a mobile website?
    37. 37. Hire us!
    38. 38. Instant Mobile Website • InstantMobilizer.com • Site.mobi • MobiCreate.com • Mobify
    39. 39. Design Resources • MobiForge • DotMobi Mobile Web Developer’s Guide • Mobile Web Book by Cameron Moll • MobiReady
    40. 40. Mobile Applications
    41. 41. 100,000 Applications
    42. 42. 2 Billion Downloads
    43. 43. Benefits
    44. 44. Benefits • Utilize Phone’s Features
    45. 45. Benefits • Utilize Phone’s Features • GPS, Mapping, Accelerometer, Compass
    46. 46. Benefits • Utilize Phone’s Features • GPS, Mapping, Accelerometer, Compass • Rich Multimedia Experience
    47. 47. Benefits • Utilize Phone’s Features • GPS, Mapping, Accelerometer, Compass • Rich Multimedia Experience • No Internet Connection Required
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