Capitalizing on the
Mobile Web

Slides
Slides will be uploaded to SlideShare/
beley and posted to my website:
www.brandoneley.com

Are You Mobile?

What is Mobile?

More than just mobile
phones.

• Mobile Phones

• Mobile Phones
• PDA’s

• Mobile Phones
• PDA’s
• Internet Appliances

• Mobile Phones
• PDA’s
• Internet Appliances
• Portable Game Systems

“Next Year Will be
THE Year of the
Mobile Web”

Why Mobile?

4,000,000,000
Mobile Phones in the World.

FOUR TIMES
The number of personal computers.

50,000,000
iPhones and iPod Touches sold so far.

The Mobile
Experience

• Browsing a traditional website
on a mobile device is PAINFUL

• Browsing a traditional website
on a mobile device is PAINFUL
• Viewing a traditional website
on a mobile device takes
FOREVER

• Browsing a traditional website
on a mobile device is PAINFUL
• Viewing a traditional website
on a mobile device takes
FOREVER
• Mobile users don’t care about
95% of your website content

How Does Your
Website Look and
Function on a Mobile
Phone?
DotMobi Emulator for Nokia/Sony:
http://mtld.mobi/emulator.php

Simplify

Simplify
• Search products/
prices

Simplify
• Search products/
prices
• Track a shipment

Simplify
• Search products/
prices
• Track a shipment
• Report an Issue

Simplify
• Search products/
prices
• Track a shipment
• Report an Issue
• Find a ...

Only Show Really
Important Content

Only show features
that are used most
often on your
website.

Specific Uses of the
Mobile Web
• Brand Awareness
• Customer Service
(Report an Outage)
• Online Bill Payments
• Communication

No such thing as
too few features or
too little content.

Which leaves room
for marketing
messages.

Mobile Marketing

Text Messages
• SMS - Short Text Messages
• Can be sent for free through email
• MMS - Multimedia Messages

Short Codes
• Text “BigMac” to 12345
• Great for coupons or promotions
• Can be expensive
• Can cost customers money

Online Ads
• Text link ads
• Display ads
(banners)
• Link to a Landing
Page

Where To Market
Your Mobile
Website

Advertising
Resources
• AdMob.com
• Google Adwords
• Quattro Wireless
• Google Local

How do you get a
mobile website?

Hire us!

Instant Mobile
Website
• InstantMobilizer.com
• Site.mobi
• MobiCreate.com
• Mobify

Design Resources
• MobiForge
• DotMobi Mobile Web Developer’s
Guide
• Mobile Web Book by Cameron Moll
• MobiReady

Mobile Applications

100,000
Applications

2 Billion
Downloads

Benefits

Benefits
• Utilize Phone’s Features

Benefits
• Utilize Phone’s Features
• GPS, Mapping, Accelerometer,
Compass

Benefits
• Utilize Phone’s Features
• GPS, Mapping, Accelerometer,
Compass
• Rich Multimedia Experience

Benefits
• Utilize Phone’s Features
• GPS, Mapping, Accelerometer,
Compass
• Rich Multimedia Experience
• No Internet Connection Required