5 Strategies Bloggers Should Learn from Online Marketers

Five Online Marketing Strategies for Bloggers

W HY ?

1. Identify Key Goals

Build Your Brand

Make Money from Advertising Sales

Attract Speaking or Consulting Business

Position Yourself as an Industry Expert

Promote Your Own Products

More Than One Goal?

2. Improve Your Calls to Action

What do you want visitors to DO?

Desired Actions • Subscribe to RSS • Subscribe to Email Newsletter • Fill Out a Contact Form • Order a Book • Click an Ad

Placement

Size & Color

Proximity

3: Increase Trust

RSS & Twitter Subscribers

About Page

Testimonials & Mentions in the Press

Client List

4: Segment Your Audience

Ways to Segment • Trafﬁc Source • Behavior • Demographics

Trafﬁc Sources • SEO • Email • PPC • RSS Feed

5. Test, Test, Test

What to Test

Google Analytics

CrazyEgg

How to Test

Google Website Optimizer

Resources • Google Analytics • Google Website Optimizer • Crazy Egg • Always Be Testing • Landing Page Optimization • Online Marketing Inside Out

Slides Slides will be posted to http://brandoneley.com

Brandon Eley Interactive Director - Kelsey Advertising & Design Author, Blogger, Speaker - EleyMedia brandon@eleymedia.com Twitter: @beley Online Marketing Inside Out By Brandon Eley & Shayne Tilley www.brandoneley.com www.kelseyads.com

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5 Strategies Bloggers Should Learn from Online Marketers

by Brandon Eley on Sep 19, 2010

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5 Strategies Bloggers Should Learn from Online Marketers — Presentation Transcript