5 Strategies Bloggers Should Learn from Online Marketers
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5 Strategies Bloggers Should Learn from Online Marketers

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Slides from presentation I gave at WordCamp Birmingham on 9/18/2010

Slides from presentation I gave at WordCamp Birmingham on 9/18/2010

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5 Strategies Bloggers Should Learn from Online Marketers 5 Strategies Bloggers Should Learn from Online Marketers Presentation Transcript

  • Five Online Marketing Strategies for Bloggers
  • W HY ?
  • 1. Identify Key Goals
  • Build Your Brand
  • Make Money from Advertising Sales
  • Attract Speaking or Consulting Business
  • Position Yourself as an Industry Expert
  • Promote Your Own Products
  • More Than One Goal?
  • 2. Improve Your Calls to Action
  • What do you want visitors to DO?
  • Desired Actions • Subscribe to RSS • Subscribe to Email Newsletter • Fill Out a Contact Form • Order a Book • Click an Ad
  • Placement
  • Size & Color
  • Proximity
  • 3: Increase Trust
  • RSS & Twitter Subscribers
  • About Page
  • Testimonials & Mentions in the Press
  • Client List
  • 4: Segment Your Audience
  • Ways to Segment • Traffic Source • Behavior • Demographics
  • Traffic Sources • SEO • Email • PPC • RSS Feed
  • 5. Test, Test, Test
  • What to Test
  • Google Analytics
  • CrazyEgg
  • How to Test
  • Google Website Optimizer
  • Resources • Google Analytics • Google Website Optimizer • Crazy Egg • Always Be Testing • Landing Page Optimization • Online Marketing Inside Out
  • Slides Slides will be posted to http://brandoneley.com
  • Brandon Eley Interactive Director - Kelsey Advertising & Design Author, Blogger, Speaker - EleyMedia brandon@eleymedia.com Twitter: @beley Online Marketing Inside Out By Brandon Eley & Shayne Tilley www.brandoneley.com www.kelseyads.com
  • Flickr Attribution • http://www.flickr.com/photos/felipeskroski/873506582/ • http://www.flickr.com/photos/86931652@N00/764532691/ • http://www.flickr.com/photos/vincealongi/382249901/ • http://www.flickr.com/photos/49024304@N00/3761634093/ • http://www.flickr.com/photos/comedynose/4263479428/ • http://www.flickr.com/photos/cristic/359572656/