5 Strategies Bloggers Should Learn from Online Marketers

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Slides from presentation I gave at WordCamp Birmingham on 9/18/2010

Slides from presentation I gave at WordCamp Birmingham on 9/18/2010

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Transcript

  • 1. Five Online Marketing Strategies for Bloggers
  • 2. W HY ?
  • 3. 1. Identify Key Goals
  • 4. Build Your Brand
  • 5. Make Money from Advertising Sales
  • 6. Attract Speaking or Consulting Business
  • 7. Position Yourself as an Industry Expert
  • 8. Promote Your Own Products
  • 9. More Than One Goal?
  • 10. 2. Improve Your Calls to Action
  • 11. What do you want visitors to DO?
  • 12. Desired Actions • Subscribe to RSS • Subscribe to Email Newsletter • Fill Out a Contact Form • Order a Book • Click an Ad
  • 13. Placement
  • 14. Size & Color
  • 15. Proximity
  • 16. 3: Increase Trust
  • 17. RSS & Twitter Subscribers
  • 18. About Page
  • 19. Testimonials & Mentions in the Press
  • 20. Client List
  • 21. 4: Segment Your Audience
  • 22. Ways to Segment • Traffic Source • Behavior • Demographics
  • 23. Traffic Sources • SEO • Email • PPC • RSS Feed
  • 24. 5. Test, Test, Test
  • 25. What to Test
  • 26. Google Analytics
  • 27. CrazyEgg
  • 28. How to Test
  • 29. Google Website Optimizer
  • 30. Resources • Google Analytics • Google Website Optimizer • Crazy Egg • Always Be Testing • Landing Page Optimization • Online Marketing Inside Out
  • 31. Slides Slides will be posted to http://brandoneley.com
  • 32. Brandon Eley Interactive Director - Kelsey Advertising & Design Author, Blogger, Speaker - EleyMedia brandon@eleymedia.com Twitter: @beley Online Marketing Inside Out By Brandon Eley & Shayne Tilley www.brandoneley.com www.kelseyads.com
  • 33. Flickr Attribution • http://www.flickr.com/photos/felipeskroski/873506582/ • http://www.flickr.com/photos/86931652@N00/764532691/ • http://www.flickr.com/photos/vincealongi/382249901/ • http://www.flickr.com/photos/49024304@N00/3761634093/ • http://www.flickr.com/photos/comedynose/4263479428/ • http://www.flickr.com/photos/cristic/359572656/