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5 Strategies Bloggers Should Learn from Online Marketers
 

5 Strategies Bloggers Should Learn from Online Marketers

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Slides from presentation I gave at WordCamp Birmingham on 9/18/2010

Slides from presentation I gave at WordCamp Birmingham on 9/18/2010

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    5 Strategies Bloggers Should Learn from Online Marketers 5 Strategies Bloggers Should Learn from Online Marketers Presentation Transcript

    • Five Online Marketing Strategies for Bloggers
    • W HY ?
    • 1. Identify Key Goals
    • Build Your Brand
    • Make Money from Advertising Sales
    • Attract Speaking or Consulting Business
    • Position Yourself as an Industry Expert
    • Promote Your Own Products
    • More Than One Goal?
    • 2. Improve Your Calls to Action
    • What do you want visitors to DO?
    • Desired Actions • Subscribe to RSS • Subscribe to Email Newsletter • Fill Out a Contact Form • Order a Book • Click an Ad
    • Placement
    • Size & Color
    • Proximity
    • 3: Increase Trust
    • RSS & Twitter Subscribers
    • About Page
    • Testimonials & Mentions in the Press
    • Client List
    • 4: Segment Your Audience
    • Ways to Segment • Traffic Source • Behavior • Demographics
    • Traffic Sources • SEO • Email • PPC • RSS Feed
    • 5. Test, Test, Test
    • What to Test
    • Google Analytics
    • CrazyEgg
    • How to Test
    • Google Website Optimizer
    • Resources • Google Analytics • Google Website Optimizer • Crazy Egg • Always Be Testing • Landing Page Optimization • Online Marketing Inside Out
    • Slides Slides will be posted to http://brandoneley.com
    • Brandon Eley Interactive Director - Kelsey Advertising & Design Author, Blogger, Speaker - EleyMedia brandon@eleymedia.com Twitter: @beley Online Marketing Inside Out By Brandon Eley & Shayne Tilley www.brandoneley.com www.kelseyads.com
    • Flickr Attribution • http://www.flickr.com/photos/felipeskroski/873506582/ • http://www.flickr.com/photos/86931652@N00/764532691/ • http://www.flickr.com/photos/vincealongi/382249901/ • http://www.flickr.com/photos/49024304@N00/3761634093/ • http://www.flickr.com/photos/comedynose/4263479428/ • http://www.flickr.com/photos/cristic/359572656/