Your challenge is to apply all research and knowledge acquired with regard to Working Title Films and The Boat that Rocked.
Slides 3-9 describe the issues that you should be familiar with and be able to discuss in relation to the case study films.
This challenge if done properly will help you to make sense of what is required of you for the exam.
So the challenge… Use diagram on the next page (which takes you through PDE backwards), present answers to the questions posed (understanding how the questions link as you go along), and present findings in a display format on sugar paper (bright colours and pictures needed!)
Next week you will present your findings to the class (so will have to prepare how do this for HW) – and the best team wins a prize.
THE CHALLENGE (FORMALLY KNOWN AS THE 60MIN CHALLENGE, BUT DUE TO IT TAKING CONSIDERABLY LONGER A NAME CHANGE HAD TO MADE!)
INSITUTIONS AND AUDIENCES THE FILM INDUSTRY Applying research to exam criteria Candidates should be familiar with…
… The issues raised by media ownership in contemporary media practice.
Consider how the ownership of the production, distribution and exhibition companies affects the type of films that are made.
How did + affect + How did How did affect affect UK Distributor +
… The importance of cross media convergence and synergy in production, distribution and marketing.
Understand how all aspects of the media (websites, newspapers, television etc) are used to market a film and show you understand how companies work together to produce and distribute films.
Compare how these films where marketed, how much did they utilise cross media platforms and convergence? To what extent was this down to the benefits of ownership, synergy and vertical integration?
… The technologies that have been produced in recent years at the levels of production, distribution, marketing and exchange.
Show you are aware of how new technology has been used to improve the making, distributing, marketing and exhibition on film.
Find out about filming in HD, SFX and how they are added at the editing stage of film production, how the internet influences the ways films are marketed and distributed, digital distribution of film (research DSN - Digital Screen Network ) and digital exhibition of film . Refer to at least 1 case study. Berlinale Keynotes Film 2.0 is cinema toast? Video with some interesting points Read the next slide as it links to this one!
… The significance of the proliferation of hardware and content for institutions and audiences.
Show you understand how the increase and improvements made in technology are affecting the ways that films are made and distributed today. Also, be able to assess how technological improvements have impacted the viewing experience, at home and in the cinema.
You need to be able to explore how the affordability of new technology has impacted on the making, distribution and exhibition of film. The DSN is relevant to this area too – how has it improved our access to film? What about Bluray and the affordability of DVDs? Piracy? Refer to case study. Information researched for the last slide is relevant here too.
… The importance of technological convergence for institutions and audiences.
Understand how new technologies can combine to produce, market, distribute and exhibit a film successfully.
Information from the last two slides relevant here too but you need to have specific examples of how technologies can combine to reach a target audience (Eg, ‘The Boat that Rocked’ – soundtrack was advertised on mp3.com. Vivendi own Universal and mp3.com. ‘This is England’ - Greenroom digital (marketing agency) approached Britfilm.tv to launch a ‘site take-over’ to market the film to target audience. )
… The issues raised in the targeting of national and local audiences (specifically British) by international or global institutions
Show you know how international and global institutions target a national and local British audience.
‘ Working Title’ is owned by ‘Universal’, why is it in Universal’s interest to have a subsidiary such as WT? Compare WT’s films to ‘blockbusting’ movies such as ‘ Avatar’. How do films, such as this, target such massive audiences?