Collective ID - Week 1


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Collective ID - Week 1

  1. 1. G325: Critical Perspectives in Media Section A: Theoretical Evaluation of Production Section B: Contemporary Media Issues 1
  2. 2. Critical Perspectives in Media G325: Critical Perspectives in Media• The purpose of this unit is to assess candidates knowledge and understanding of media concepts, contexts and critical debates, through their understanding of one contemporary media issue and their ability to evaluate their own practical work in reflective and theoretical ways.• The examination is two hours. Candidates are required to answer two compulsory questions, on their own production work, and one question from a choice of six topic areas. The unit is marked out of a total of 100, with the two questions on production work marked out of 25 each, and the media theory question marked out of 50. There are two sections to this paper: Section A: Theoretical Evaluation of Production (50 marks) Section B: Contemporary Media Issues (50 marks) 2
  3. 3. Section B: Contemporary Media Section B: Contemporary Media Issues Issues• One question to be answered from a choice of six topic areas offered by OCR. There will be two questions from each topic area.• The topic areas require understanding of contemporary media texts, industries, audiences and debates.• Candidates must choose one of the following topic areas, in advance of the examination and, through specific case studies, texts, debates and research of the candidates choice, prepare to demonstrate understanding of the contemporary issue. This understanding must combine knowledge of at least two media and a range of texts, industries, audiences and debates, but these are to be selected by the centre / candidate 3
  4. 4. Section B: ContemporaryMedia Section B: Contemporary Media Issues Issues• Contemporary Media Regulation• Global Media• Media and Collective Identity• Media in the Online Age• Post-mordern Media• ‘We Media’ and Democracy 4
  5. 5. Section B: Contemporary Media Section B: Contemporary Media Issues Issues• Each topic is accompanied by four prompt questions, and candidates must be prepared to answer an exam question that relates to one or more of these four prompts. There should be emphasis on the historical, the contemporary and the future in relation to the chosen topic, with most attention on the present 5
  6. 6. Media and Collective Identity KEY QUESTIONS BLACK BRITISH COLLECTIVE IDENTITY• How do the contemporary media represent nations, regions and ethnic / social / collective groups of people in different ways?• How does contemporary representation compare to WHAT DO YOU NEED FOR previous time periods? THE EXAM?• What are the social implications of • social group as a case study different media representations of • at least two different media groups of people? • understanding of and reference to theory/cultural• To what extent is human identity critics increasingly ‘mediated’? • your own voice! 6
  7. 7. Consider at a ‘macro’ level how ‘the media’ represent people and ideasBut more importantly discuss on a ‘micro’ level how people give meaning To particular kinds of media in relation to their identity 7
  8. 8. Representations of Black Britain Representations of Black Britain• In order to be fully prepared for the specific requirements of the question, the material studied by candidates must cover these three elements: Historical - dependent on the requirements of the topic,candidates must summarise the development of the media forms in question in theoretical contexts. Contemporary - current issues within the topic area. Future - candidates must demonstrate personal engagement with debates about the future of the media forms / issues that the topic relates to. 8
  9. 9. Representations of Black Britain Representations of Black Britain• We will be focusing on film and music – the texts that we will be looking at are:• Sapphire, Basil Dearden (1959)• Flame in the Streets, Roy Ward Baker (1962)• Pressure, Horace Ove (1976)• Kidulthood, Menhaj Huda (2006)• Freestyle, Kolton Lee (2010)• Shank, Mo Ali (2010)• Attack The Block (Joe Cornish, 2011) 9
  11. 11. Representations of BlackBritain Representations of Black Britain• We will be focusing on film and music – the texts that we will be looking at are:• 2 Tone and The Specials• Reggae and Smiley Culture• Grime & UK Hip Hop – Dizzie Rascal, Bashy, N-Dubz, Professor Green• We will be considering the use of the term ‘Urban’• And music as a subculture – representative of something much bigger 11
  13. 13. Theory & Culturalcritics Theory & Cultural critics Paul Gilroy David GauntlettAntonio Gramsci Stuart Hall David Dick Hebdige Buckingham 13
  14. 14. Let’s review Let’s review• What do you need for the exam?• social group as a case study- examples• at least two different media• understanding of and reference to theory/cultural critics• your own voice! 14
  15. 15. What is Identity?Brainstorm whatmakes you you? Ifwe were to pick Whoyou apart whatwould you say are am I?the building blocksof you? 15
  16. 16. What is Identity?On the one hand, identity issomething unique to each of usthat we assume is more or lessconsistent (and hence the same)overtime.. our identity is Whosomething we uniquely possess: itis what distinguishes us fromother people. am I? David Buckingham (2008). He argues that identity is complicated and complex. Yet on the other hand, identity also implies a relationship with a broader collective or social group of some kind. When we talk about national identity, cultural identity, or gender identity, for example, we imply that our identity is partly a matter of what we share with other people. Here, identity is about identification with others whom we assume are similar to us (if not exactly the same), at least in some significant ways. 16
  17. 17. What is Identity? “The term [identity] (by“peoples concepts of who convention) references mutuallythey are, of what sort of constructed and evolving imagespeople they are, and how of self and other" (Katzensteinthey relate to others" (Hogg 1996, 59).and Abrams 1988, 2).“the way individuals and groups “Identity emerges as a kind ofdefine themselves and are unsettled space, or an unresolveddefined by others on the basis question in that space,of race, ethnicity, religion, between a number of intersecting discourses. ... [Until recently, welanguage, and culture" (Deng have incorrectly thought that1995, 1). identity is] a kind of fixed point of thought and being, a ground of“refers to the ways in which action ... the logic of somethingindividuals and collectivities are like a `true self. ... [But] Identity is a process, identity is split. Identitydistinguished in is not a fixed point but antheir social relations with other ambivalent point. Identity is alsoindividuals and collectivities" the relationship of the Other to(Jenkins 1996, 4). oneself" (Hall 1989) 17
  18. 18. What is Collective Identity? COLLECTIVE IDENTITY AND SOCIAL MOVEMENTS. Annual Review of Sociology, January 01, 2001, Polletta, Francesca; Jasper, James MIt is a perception of a shared status or relation,which may be imagined rather than experienceddirectly, and it is distinct from personal identities,although it may form part of a personal identity. A collective identity may have been first constructed by outsiders, who may still enforce it Collective identities are expressed in cultural materials -names, narratives, symbols, verbal styles, rituals, clothing, “Garms” and so on “Wha gwan” “You get me?” 18
  19. 19. What’s this got to do with media? Think about how we form our identities and where the How does the media information comes from. The influence of mass media aid identity formation? shapes our concepts of who we are, what is important to us and how we live our lives. Everything concerning our lives is seen to be ‘media saturated’. Identity is something that is constructed over a period of time and can be updated or changed completely.In today’s world the choosing of one’s identity is a multilayered experience, consciously and unconsciouslyinfluenced by countless factors IDENTITY ISN’T SIMPLE? 19
  20. 20. Contextualising Sapphire• In order to fully understand the representations and the construction of representations presented in Sapphire it’s necessary to contextualise the film.• Researching the socio-political context of the production will allow for better understanding when discussing issues of collective identity among Black Britons
  21. 21. Some terms you may come across• Racialisation• Emigration• Migration• Immigrant• Videos to help with research “Most of our people have never had it so good.” 1957 prime minister Harold Macmillan
  22. 22. Research• Investigate what was happening in Britain between 1948 – 1962• How was the social landscape changing?• How did the changing social landscape lead to a ‘racialisation’ of British politics?• Representation works through construction – how were black people represented in the film?• Considering your research and film analysis - How does the film put across a sense of collective identity of Black British people?