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About Bruce Kurtz
 

About Bruce Kurtz

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    About Bruce Kurtz About Bruce Kurtz Presentation Transcript

    • Hello, it’s Bruce. Nice to meet you Contact me: bruce@marketing-sensei.com
    • Who’s Bruce?No, not this Bruce Contact me: bruce@marketing-sensei.com
    • I’m a well-rounded marketing pro, experienced in both B2B and B2C Contact me: bruce@marketing-sensei.com
    • This is Bruce Contact me: bruce@marketing-sensei.com
    • I love working with brands and sales channels, generating response and helping businesses grow Contact me: bruce@marketing-sensei.com
    • 15 yearsof experience = knowledge, wisdom, expertise Contact me: bruce@marketing-sensei.com
    • Success in a varietyof Industries Financial services (EFT Network / payments) Media / publishing Dot-com / Internet GIS Contact me: bruce@marketing-sensei.com
    • Some of the things I’ve done Strategic marketing planning – multi-channels Developed annual integrated strategic B2B marketing plans. Executed through brand, direct marketing, experiential, advertising, PR, direct, online, and multimedia. Contact me: bruce@marketing-sensei.com
    • Some of the things I’ve doneEstablished and executed lead generation programs Supporting sales, account teams, and distributors. Programs included direct mail, email, web, custom slip sheets, product/case study multimedia presentations. Two sales programs generated 2500% and 200% ROI, with $750,000 and $300,000 in new revenue! Contact me: bruce@marketing-sensei.com
    • Some of the things I’ve doneCustomer lifecycle management I defined an overall customer lifecycle and client welcome experience, creating a new customer “on-boarding” experience for an almost $200 million organization. Contact me: bruce@marketing-sensei.com
    • Some of the things I’ve done Led Interactive development Built interactive channels—directing corporate website redesign, intranet and B2B viral & social media, driving inbound web leads, strengthening relationships, and increasing lead conversions. Contact me: bruce@marketing-sensei.com
    • Some of the things I’ve doneSocial media/consumer marketing speaker Spoke on social media/consumer marketing at regional User Meetings (workshops), and counseled individual executives on interactive and consumer marketing. Contact me: bruce@marketing-sensei.com
    • Some of the things I’ve doneSuccessfully managed an $8 million marketing budget I’m proud to have maintained strategy while saving $1 million in 2010, and $800,000 in 2009. The Group previously overspent EACH year prior to my management. Contact me: bruce@marketing-sensei.com
    • My resume Word Cloud Contact me: bruce@marketing-sensei.com Created at wordle.net
    • I went to School for marketing I have an MBA from California State University, Dominguez Hills. Since it’s critical for marketers to understand how to manage the sales funnel, I also have lead management certification from Marketo. Contact me: bruce@marketing-sensei.com
    • A unique blend of marketing skills Marketing and sales work in partnership, yet are distinct. Bruce has strong experience in both, making his marketing impact very effective. I love developing and executing the right INTEGRATED marketing strategies and tactical marketing programs – that get results. Contact me: bruce@marketing-sensei.com
    • Let’s connect on LinkedIn! Contact me:www.marketing-sensei.com @brucekurtz bruce@marketing-sensei.com
    • P.S. Here’s a great quotefrom a favorite book Contact me: bruce@marketing-sensei.com
    • Be the onewho starts things -Seth Godin, Poke the Box Contact me: bruce@marketing-sensei.com
    • So… Whatare YOU starting? Contact me: bruce@marketing-sensei.com