Demographics• It is said that the percentage of vegetarians that are female is 59% which tells us that the percentage of vegetarians that are male is 41%. These statistics tell us that I should maybe aim my recipe cards more at females than males because that section of the audience is larger.• The percentage of vegetarians that are aged 18 to 34 is 42%, the age from 35 to 54 is 41% and the percentage over the age of 55 is 17%. This tells me that I should not focus on aiming my work to an older audience such as age 55 and over, I should focus on a younger audience.• The countries where there are the most percentage of vegetarians are: India, Taiwan, Italy, Brazil, the UK and Germany.• The countries that have the least amount of vegetarians in their populations are: Portugal, Poland, China, Denmark and the Czech Republic.• I would say that the main social status of vegetarians is middle class. This is because they have the money to contemplate going on diets and eating healthy maybe more exotic foods. ‘Individuals on higher incomes were more likely to be vegetarian (7% of those with a household income of over £44,000 per annum compared to 2% of those with an income of less than £14,999 per annum).’ This was taken from http://www.vegsoc.org/page.aspx?pid=755.
Definition of the term ‘vegetarian’• A vegetarian is a person who does not eat meat, for moral, religious, health reasons and even sometimes for weight loss and maintenance.• A vegan is a person who does not eat or use animal products such as honey, eggs, milk. People choose to be vegan for some of the same reasons as vegetarians, such as moral or religious reasons.
Different kinds of vegetarianism• There are a few different ways that people eat such as:• Pescetarian: This diet includes fish and shellfish but no other meat.• Pollo-Pescetarian: Only eat white meat. High in protein. Avoiding fat. Weight loss.• Pollotarian: Eats chicken and other poultry.• Flexitarian: Plant based with the occasional inclusion of meat products.• Fruitarian: This diet includes fruits, nuts and seeds without the inclusion of meat products, vegetables and grains.• Lacto Vegetarian: This is a is a vegetarian diet that includes dairy products such as milk, cheese, yogurt, butter, cream, but excludes eggs. Lacto-vegetarians also abstain from cheeses that include animal rennet and yogurts that contain gelatin. This is based mainly of religious beliefs.
Reasons for going vegetarian• The main reasons that people choose to be vegetarian in order of popularity among vegetarians are:• Animal welfare 54%• To improve overall health 53%• Environmental concerns 47%• Natural approaches to wellness 39%• Food-safety concerns 31%• Weight loss 25%• Weight maintenance 24%
Companies that target vegetarian and vegan marketsVegetarian• Quorn: Quorn is the leading brand of imitation meat mycoprotein in the UK. Mycoprotein is taken from the fungus Fusarium venenatum. Quorn is sold largely in Europe but also in other parts of the world and is approved by the Vegetarian Society.• Vegetarian Society: The Vegetarian Society is a British registered charity to ‘support, represent and increase the number of vegetarians in the UK.’ They do this by introducing products such as recipe cards to encourage vegetarian eating, documentaries such as ‘Devour the Earth’ narrated by Paul McCartney and they also do a lot of work approving food products for vegetarians to eat.• Redwood: Redwood specialise in producing foods that are free from animal ingredients. The produce items such as kinder alternatives to meat and fish and also dairy-free ‘cheeses‘. ‘were passionate about creating the very best in natural plant-based foods.’ Taken from http://shop.redwoodfoods.eu/about-redwood. Their foods help to protect not just animals but also people and the environment.
Vegan• Alpro: Alpro believes that a majority of the food that we eat should come from plants. The company planet friendly, sustainable and healthy. They produce plant-based alternatives to milk, yoghurt and cream, meat and margarine, so that anyone and everyone could enjoy delicious plant powered foods.• Oatly: Oatly oat drinks are the natural choice for people who want to eat more healthily. The Oatly oat drinks also provide good nutrition to people who can’t tolerate dairy, soya or rice milk and milk products. Oatly’s role is simply to develop, produce and sell foods that make it a little easier for everyone to eat healthily.• PETA: The People for the Ethical Treatment of Animals (PETA) Foundation is a UK-based charity dedicated to establishing and protecting the rights of all animals. This would suggest that PETA are for the idea of vegetarianism and would encourage people to become vegetarians even if this is not directly stated.
Food that vegetarians and vegans cannot eat• Vegetarians cannot eat any red or white meat. This includes meats such as chicken, fish and beef.• Vegans however, cannot eat any kinds of meat or any products that come from animals such as honey from bees, milk from cows and goats, and also eggs from chickens and other birds.