1. Irn-Bru Campaign Existing
2. Irn-Bru existing adverts
These three adverts all come from the same Irn-Bru campaign.
Colour scheme: The main colour used in these adverts is orange. This is because
anybody who knows Irn-Bru as a product will know that this is the colour that it is
associated with. The other colour used significantly for the text is blue. This is
another colour that is associated with the product itself – it is used on the
packaging. There are no bright or significant colours used in the images, seeing as
they are taken in black and white and are greyscale. The shade of orange that is
used is quite bright and eye-catching to a point where it cannot be ignored. Also
the blue that is used contrasts well on the orange background and is eye-catching
again, making people want to read.
Content: I think that the images are black and white to represent the time period
that Irn-Bru was made in. They look like they have been taken in a different time
period e.g. the 1900s. Given that the product was introduced in the year 1901, I
would say that the images are trying to look like the time when the drink was
introduced. The images are used with the text; they compliment each other. There
is a sexual innuendo in the text that is used that has one meaning, and people think
they know exactly what the copy is talking about. However, when they look at the
photograph, they will see that the copy actually has two meanings and the nonsexual one is being represented in the image. The font that is used for the text is all
upper case and clear to read which works in the advert’s favour. The fact that it is
all in capitals makes it seem like it is important and also factual. There is a small
image of the packaging of the product and how it looks so that people know what
to buy if the advert has had an impact on them.
Audience: It is not very clear from these adverts who the particular target audience
is. However, we can grasp from the sexual innuendos and the language used that
these adverts would be targeted towards young people, maybe from late teens to
early 30s. I do not think that people of an older age would appreciate the jocular
language that is used in these adverts.
Overall Design: The overall design of these adverts is quite plain and simple. The
advert space is cut in half; half is an image and half in a colour block with writing on
it. Having a simple layout and design keeps the advert focussed and people know
what they are getting. Having a simple, to-the-point advert will make people
believe that Irn-Bru is a great drink that everybody loves. This makes people
believe that they definitely have to try it because they might love it too, like these
adverts lead them to believe.
3. • Style: The style of these advertisements for
Irn-Bru are very simple and to the point. They
also use a innuendo in the copy that is used.
Using an innuendo or a pun is a good way to
interest people in the product, this is because
the more entertained somebody is by an
advertising poster, the more they will want to
look at it, and therefore the poster will take
effect. This kind of style is recognised by
people to be associated with Irn-Bru as a lot of
their advertisements, paper and film based
contain this comedic style.
4. These 3 adverts are all from an advertising campaign for Diet Irn-Bru.
Colour scheme: The colour scheme used here keeps with the blue and the orange
that is used in the text, which are recognisable colours with regards to Irn-Bru.
Keeping to the same colour scheme as the features of the product packaging
itself and the same as other adverts means that this will be recognisable to
people and they it would maybe seem familiar to them as an Irn-Bru product.
Content: The images that are used here are representative of the idea that the
manufacturers of Irn-Bru are trying to get into the consumer’s head; The idea that
the Diet Irn-Bru is exactly the same with regards to taste etc. but is free from
sugar and is actually better for you. It is a common thought of the consumers of
fizzy drinks that the sugar free version tastes worse and is never as good, so here
the company are trying to oppose this thought. The images that are used are
funny and this will draw people’s attention to them. If something is entertaining
then people are more likely to take notice of it and pay attention to it. The two
photographs that are on the adverts are exactly the same except that it says
‘sugar free’ somewhere in the second image. This is a mirror of the product,
saying that the two drinks are exactly the same but one has no sugar.
Audience: I think that the audience for these adverts will be young people
especially body concious females, of the ages late teens to late 40s. At this point
in a woman’s life, they are very concious of their bodies and try to stay healthy
with the things that they eat and drink. The fact that this Irn-Bru is sugar free will
mean that it is better for you than the original one. In this day and age people are
wanting to be as good to their bodies as possible so they will be interested in this.
Overall Design: The overall design of these adverts are again, very simple. There
are just two images that focus mainly on one thing in each of them so that they
are not overpowered. There is a small comment/tagline underneath that very
briefly describes the product. There is also a small heading at the top ‘ spot the
difference’. The minimal text will attract more people to the adverts because
people do not like to read a lot of text at one time, especially on something such
as an advert that is only made for one sole purpose; to sell the product.
Style: These advertisements also use the comedic nature and element of fun that
people know the Irn-Bru product and brand well for. It makes people more
interested in the brand. This poster makes the advert itself look like an activity
that people will want to take part in. Most advert just feel information, this is
introducing a fun element that makes it seem more and more like entertainment.
5. Colour Scheme: The background of this image is a blue sky. This is relevant for the Irn-Bru product because the two colours that are associated
with the product are blue and orange. There is an orange border around the edge of the advert/photograph. The colours that are used here are
used because they are associated with the brand and the product but also I think because they are bright, eye-catching and contrast well
together. There four people in the image are dressed in black, this contrasts with the bright colours also because black is a very dark colour.
Content: This advert contains 4 people dressed like goths. Goths are known first and foremost for being miserable and dull. However, this advert
shows the irony that they ‘feel phenomenal’ as the tag line states. The background is of a blue sky. A blue sky is associated with a good day
weather-wise. Most people are in a good mood when the weather is sunny and they feel better than they would if it was raining for example.
They would feel good. Also, each of the four people in the advert look happy and they are jumping. This means they feel good. The tagline ‘Feel
phenomenal’ is an exaggeration of how these people may be feeling and how the things in the advert would make you feel. But the company is
trying to make the consumer believe that their product will make you ‘feel phenomenal’.
Audience: I would say that the target audience of this advert is younger people such as teenagers and young adults, up to about late 20s. This is
because fizzy drinks are in general, bought and consumed more by people of this age rather than older people. The goths are of this age, so this
is appealing to the audience because they will see themselves like them in that way.
Overall Design: The overall design of the advert is simple. It is just the one image with a clear background, a border, a picture of the product and
a tagline. The advert has not been overpowered because then the message could get misconstrued and lost. The message here is simple, buy
Irn-Bru because it will make you feel good.
Style: The style of this poster is very simple which I think makes it effective. It sends out all signs of feeling good/phenomenal. Every element of
the poster contribute to this: the blue sky, the happy people jumping and the words that are used in the copy.
6. This is an advert for Fiery Irn-Bru.
Colour Scheme: This poster contains 3 main colours: white, black and orange. Orange is one of
the main colours of the product Irn-Bru. On each of the other adverts that I have looked at,
there has also been a significant use of the colour blue because orange and blue because
these are the two main colours of the original product Irn-Bru. This is the Irn-Bru brand
recognition. However on this type of Irn-Bru, the packaging doesn’t contain the blue colour, it
is replaced by black. So the advert fits in well because it is using the same colours as the
Content: This poster is very simple, there is an image of the Fiery Irn-Bru can, text and a black
background. It is simple so that there is no attention taken away from the product. The top
left corner shows something that looks a lot like a fire burn on paper. Next to the burn are the
words ‘me it’s hot!’ This tells us that there has been a word such as a swear word that people
sometimes use in times of shock, and this is what was burned out. This carries on the jokey
and comedic style that Irn-Bru have with all of their adverts. The fact that this advert states
that this type of Irn-Bru is limited edition will make people want to buy it more because it is
not the usual type of the product and there is no indiciation of how long it will be around for,
so they must buy it and try it before it runs out and disappears.
Audience: I think that the audience for this type of product is most likely male. I think this
because of the colours used here in this advert; black is considered a more manly colour. Also,
swearing and cursing is often more associated with men that women. Also, the whole idea of
this product seems like a challenge, because it burns your mouth and some people may not be
able to finish it, this fuels males more than females to try and see if they can finish a can and
taste how how this drink really is on your mouth.
Overall Design: The overall design of this advert is very simple, like I said before. This is the
same with all Irn-Bru adverts, there is nothing confusing or anything involving crazy special
effects that could steer people away from thinking about this product.
Style: There is still a very joking, comedic and fun style about this advert, much like all of the
others that I have looked at. The words ‘Watch your mouth’ seems like an order. This makes
the style and tone of the poster seem commanding. It is also like the poster is ‘daring’ you to
try it; having a quote about the drink stating how hot it is and then underneath, a warning.
7. This is the drinks can design for Irn-Bru 32.
Logo: The logo for Irn-Bru is centred in the middle of the can going vertically
upwards. There is also a ‘32’ in orange placed at the at the bottom,
underneath the well known ‘Irn-Bru’ logo. The ‘32’ that is on the can is in
orange and it looks to have something coming out of it, maybe a ray of light.
Maybe this is representative of the energy that this drink will give you. The
tagline underneath the logo ‘great tasting stimulation’ is in lower case
writing. This makes it informal and friendly like Irn-Bru adverts, this is a
continuous style through all of the adverts.
Colour: The main colours of this Irn-Bru 32 can are blue, white and orange.
These are traditional colours that have been used throughout the Irn-bru
range e.g. the original Irn-Bru, Diet Irn-Bru and Fiery Irn-Bru. However, none
of the other cans have involved the use of the colour blue so much. The
colour blue could have been used more on this packaging to distinguish that
it is different from the other Irn-Bru drinks but without changing the whole
colour scheme and brand recognition. For example, Diet Irn-Bru is more
white/silver than any other colour. The blue and white colours that have been
used consistently throughout the Irn-Bru range are representative of the
Overall Look: The overall look of this can is very simple, just like the
advertisements for Irn-Bru. I think that the whole style of Irn-Bru is to keep
the packaging and the adverts classic and simple. It distinguishes itself from
other Irn-Bru product cans by it being more blue than any other colour and
also having the ‘32’ in large writing that stands out. There is a stroke put in
around the words ‘IRN-BRU’ in the middle of the can. This makes those words
stand out well and shows that this is the brand name.
8. This poster is to advertise Monster Energy drink.
Colour scheme: There are only 3 colours used here in this poster; black, white
and luminous green/yellow. These are the three colours that are used on the
packaging and on the can. This shows that the poster is simply representative
of the product itself. The colour of the actual drink inside of the can is yellow
so this fits in well with the colours used here. The colour scheme of the
features of the can is mirrored in the background of the poster.
Content: There are three cans of the Monster Energy drink lined up, with one
in front of the other two. The fact that the poster only contains these three
cans and nothing else, apart form a luminous green/yellow blur behind them,
means that the audience will only focus on that. The Irn-Bru posters were
very simple and centred just around the product and ‘bigging it up’ in a way.
This is very much the same. The luminous coloured blur behind the cans is
intriguing and it is not at all clear what it is meant to be or why it is there. We
can only assume that it is an illusive effect for extra detail to the poster. The
cans are reflected underneath them suggesting that they are placed on
something. This is a nice bit of extra detail that is added to the poster.
Audience: This advert doesn’t really enable you to guess who the target
audience is here. I can only guess that from the colours used and the overall
tone of the poster that the main target gender would be male. This is
because of the use of black and the overall dark tone of the poster. I would
say that the age range of the target audience for this product from this poster
would be young people; teens to late 20s. I say this because, older and more
mature people will not be interested in bright, fluorescent colours and the
overall feel of this poster. Younger people are most interested in bright,
luminous colours because it symbolises partying and raves.
Overall Design: The overall design of this poster is very simple much like the
other energy drink posters that I have analysed. The poster itself only focuses
on the drinks can that is placed three time at the front in perfect view for the
Style: The style of this poster is plain and simple. The whole tone of the
poster emits some kind of mysteriousness due to the colours and the effect
that is behind the cans. It makes people more intrigued to find out what this
Monster Energy drink is all about, it makes people interested in the brand.
9. This is a poster to advertise Red Bull energy drink.
Colour Scheme: There is a blank white background and black writing used on this print
advert. There is also a can of the Red Bull drink obviously using the signature blue, silver
and red colours. Underneath there is a picture of a cartoon pink bull carrying the can of
Red Bull. None of the colours that are used on the character specifically apply or are
matched to the brand and its signature colours. The bold black writing on the white
background is a way of showing contrast which brings attention to the advert.
Content: The fact that there is no real colour scheme here again echoes the idea that
all of the adverts for energy drinks that I have looked at are simple and there isn’t much
going on in them. They do not want to take any attention away from the drink itself and
the promotion of the product. The recognisable slogan ‘Red Bull gives you wings’ is
placed at the bottom of the poster. This is a recognisable line because people know this
to be in association with Red Bull well from television adverts etc. The cartoon bull/cow
on the advert creates a mascot or character that can be recognised by people who see
the advert and possibly others which may include the character.
Audience: There is no clear audience aim from this advert. This advert could be aimed
at anybody, I do not think that it is aimed at a particular age group or gender
particularly. The cartoon character is made and included here to give a slightly childish
element to the advert. It provides a fun and jocular feel to the advert. This would be
appreciated more by younger adults and teenagers, of either gender. This could mean
that this advert is aimed more at this kind of age group. However, the fact that the copy
mentions work could indicate that the target audience is actually a bit older, at people
who work in offices who have regular meetings, so somebody a bit more senior.
Overall Design: The overall design of this print advert is very plain and simple. This
means that the advert is simply to promote the product and there are no other
intended purposes. The text to image ratio is quite balanced considering the size of the
image on the poster.
Style: The aesthetic qualities of the image on this advert are that the cartoon image
looks drawn and has been made carefully to give a certain style to the advert. It makes
it fun and slightly comedic which therefore attracts people to it. Elements like this make
people want to take their time looking at or reading the advert, rather than just a
boring advert where nobody would be interested. If this advert did not have the
cartoon images and just the photograph of the Red Bull can then there would be no
interesting element to it, it would be boring and it would have less of an effect on the
10. This is a print advert for Mother energy drink.
Colour scheme: The main colour used in this advert is black. This echoes
the colour of the actual Mother energy drink can. There are only three
colours used here which are black, red and white. The colour black
represents mystery, this will appeal to the audience and interest them.
The black background is effective here because the can that uses the red
and white colours, it stands out and catches attention. The same colours
have been used on the poster as they are on the can. This promotes the
brand recognition and will allow people to associate these three colours
with the drink and the brand.
Content: This can shows a can connected to a metal chain. The can looks
to be swinging from the metal chain, and there is water droplets or some
kind of moisture/liquid coming away from the can in a splash motion.
This shows motion and action. This could show that the drink represents
energy and action.
Audience: The colours used in this advert indicate mainly that that it is
aimed at a male audience. The colour black is mainly associated with
masculinity rather than femininity. Also, the image contains a metal
chain. This could also indicate that the advert is aimed more towards
men. This is because metal represents more manual labour which men
more typically do than women.
Overall Design: This print poster is very simple. It only contains the can,
small detail such as the liquid splashes and the metal chain and also the
copy in the top right hand corner. It is cleverly designed to focus only on
the drink and the promotion of the product.
Style: The style and the tone of this print advert is to-the-point. It focuses
only on promoting the drink, there are no other distractions on the
poster; it is plain and simple to achieve its purpose. The fact that this is a
new version of the drink is mentioned and promoted more than once on
this poster; once on the can and once against the black background of
the poster. This shows that it is obviously an important factor of this
advertising product and the company want the audience to be aware of
this. New version of old classic drinks normally sell very well when they
are advertised well because people want to stick with their old, favourite
drink but try something new and this is a way that they can do both.
11. Relentless Energy Drink Advert (Featuring Professor Green.) – Here to be Heard
Colour scheme: The video varies between scenes of darkness with very dark colours and a few colourful lights to bring scenes in broad daylight
with sunshine where every colour is emphasised and bright. Through a majority of the video as can be seen from the screen shots, the colour
black is significant and is used a lot. Towards the middle of the video, the colour white is used more. Because of the storyline that the video
carries, this is significant and representative. The story begins with a man trying to make his way in the music industry, he wears black and
there is a lot of black in the video because this is proving hard for him and he is unlucky. As the story goes on, he begins to get somewhere
with his music career and so there is more white involved. White is a sign of hope and light, a sign that things will get better, this is
representative of his rise to fame. The Relentless can is shown in the advert a few times; it is black and white. These are the two significant
colours in the video , this shows the brand recognition of Relentless.
Content: This video advert tells a story of a man who tries to get somewhere in the music industry, he then does and it shows him at the end
signing on stage to people who are dancing to and enjoying his music. He crowd surfs and it shows his smiling. He has achieved what he
wanted to. In between these clips are clips of Professor Green, a professional music artist, in a recording studio and at his concert. It also
shows him drinking a can of Relentless. The fact that Professor Green has been used in this advert is effective because he started at the
bottom like the other man in the video. Fans of his know this and so will see the connection. The fact that the advert is celebrity endorsed
also makes it effective. There is music over the top of the video but just music, no words. There are a few spoken words over the top e.g. at
the end ‘Here to be heard’. I think that there are no words in the music that they use so that the audience’s attention is not taken away from
the visual aspect and what the video shows.
Audience: I think that the colour black is used here to attract males, this is because it is a more masculine colour; it will appeal more to men
than women. The man in the video and Professor Green both seem to be of a similar age, late 20s-mid 30s. This means that the advert should
appeal to people this age too seeing as they are used in it. I think that this advert could also appeal to younger people who are interested in
music or who are aspiring to be something e.g. a music artist.
Overall Design: The overall design of this advert is very
specific to the brand recognition that Relentless already
have. The logo is specifically in black and white and a lot of
the can designs involve a dark black/grey colour. The design
of the video advert is very simple and is in keeping with the
logo and the style that the brand seem to have acquired
through their previous advertising and product packaging.
Throughout the video, the Relentless can is show a few
times. It is only the original classic can design that is shown,
this is a grey/black can with white detail. This echoes
through the video that this is the style that the brand have
chosen to use in this advert.
Style: The Relentless brand stick to a very clear style
throughout. They are simplistic. This is shown due to the
colours that they have chosen to use and emphasise
throughout the video and is shown also in the logo and
packaging. The words that are spoken over the top of the
advert ‘Inspiration is finding something beautiful that’s
buried in the raw. A spark that lights up everything, just for
a moment. We capture it and struggle with it until its ready
to share. Pulling something from nothing. Energy and
passion. We’re here to be heard. No half measures.’ These
words, spoken by Professor Green, show the style that
Relentless as a brand want to represent. It is also what the
story that is shown through the video shows. They both
echo each other.
13. This is the drinks can design of Monster energy drink.
Logo: The logo that is used is a letter ‘M’ that looks like it has been scratched out of something with claws
or nails. This is relevant to the brand’s name, Monster. When you think of a monster, you think of a creature
that looks nothing like a human and is not normal; it has abnormal features e.g. claws. It looks like a
monster has created the letter ‘M’ with its claws. The colour of the letter ‘M’ is bright, florescent green.
This can sometimes be seen as the colour of toxicity and something that is radioactive. Radioactive sources
are said to have a lot of energy. This could be why the brand have chosen to use this as a colour for their
Colour: The brand could have chosen this colour because it contrasts very well with the strong, black colour
that is used as the can’s primary colour and the background for the logo. The colour of the energy drink
that is actually inside this can is yellow/green coloured, so this kind of fits in well with that also. The colour
white is also used on the can as another colour that contrasts well with black. All of the colours that are
used here contrast well with each other so that the can is eye catching to the consumer. The colour black
has been popular amongst the other energy drinks adverts that I have looked at. I think that the colour
black is used with a wide variety of energy drinks and their advertising is because it is a colour that
contrasts well with others and can be used to show the energy that has to be represented in this situation.
Overall Look: The overall look of this can is very simple, again, like many of the products for other energy
drinks. There is not much going on, there is just the logo, the name of the drink and the slogan around the
top of the can. I think that the brand have made the look of the can so simple so that when people
purchase the drink, they know what they are getting. There is no messing around trying to make the drink
look like something that it isn’t. It is shown that it is an energy drink by the colours that are used and
contrasted and the copy that is on the can.