The Music biz marketing of meatloaf

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The Music biz marketing of meatloaf

  1. 1. The Music Biz- marketing of Meatloaf<br />
  2. 2. Type of Documentary<br />Mixed.<br />
  3. 3. Themes<br />The marketing of music, creation of image, power of the media to influence.<br />The audience's behaviour.<br />
  4. 4. Narrative structure<br />Non linear<br />Closed<br />Single strand<br />
  5. 5. Camera Work<br />Interviews- frame to the left or right of the screen, medium close up or close up. Eye line is third way down and the camera-work is conventional.<br />Variety of camera-work shown such as close up of magazine covers and CD covers.<br />Different shot types and camera movement. Panning across the newspaper headline. High and low angle also used.<br />Point of view shot used when someone walked into a betting office, this shows creativity.<br />Hand held camera used behind the scenes of Meatloaf filming his music video.<br />Meatloaf was interviewed in four different locations.The media was also filmed instead of being apart of it.<br />
  6. 6. Mise-en-scene<br />Chromakey (blue or green screen). -Background of the chromakey is archive or actuality footage which reflects what the interviewee is talking about.<br />
  7. 7. Sound<br />Voice over- Sarcastic, male, spoke standard English- Scottish accent. Calm and clear delivery.<br />Used actuality footage to complete the voice over.<br />Meatloaf's music, used under the voice over and certain footage.<br />
  8. 8. Editing <br />Interviewee's dissolve in and out.<br />Three different interviews inter-cut together to make sense about what they are all talking about - constructing the narrative, shows good planning.<br />Chromakey background- video in background of interviewee, then it froze to a still image so the audience does not get distracted.<br />Clips of behind the scene of filming video then it when to a footage of the finished music video.<br />Slow motion was also used.<br />They shown bad editing in some bits, for example- they flipped the interviewee over to suit the background, this shows laziness.<br />
  9. 9. Archive Material <br />Old magazine covers, CD covers, still images and clips of Meatloaf performing music videos. Brit and Grammy awards.<br />Newspaper headlines and magazine reviews.<br />Clips of Mr Blobby and The Village People. <br />News footage.<br />Archive material was used all the way through including constructing the mise-en-scene for interviews.<br />
  10. 10. Graphics<br />Moving images on to a front cover of a magazine.<br />Series logo, anchored the appearance and meaning of the programme- arranged to the left or right of the screen. Very clear and white.<br />Used italics and capitals. Font- Sans Serif.<br />

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