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Leveraging Online Video

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Online video is a fundamental part of the web experience for consumers. This PPT tied into a panel discussion, "Leveraging Online Video", moderated by Bekah Christie, coordinated by the San Diego Ad …

Online video is a fundamental part of the web experience for consumers. This PPT tied into a panel discussion, "Leveraging Online Video", moderated by Bekah Christie, coordinated by the San Diego Ad Club. The following items were discussed:
* Understanding the value of online video in the marketplace
* Technology and creating cost effective video
* Conversion and SEO
* Innovative ways video is being produced
* 5 things you need to know about online video in 2010
Panelists included: Sunny Gault (Host/Producer), Chris Karcher (Emota), Joe Russo (23DFilms) and Tino Sladavic (Shilo).

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  • 1. Leveraging Online Video
  • 2. Leveraging Online Video “ Let’s face it…video is the most powerful form of online advertising for communicating brand and communicating utility.” -Kris Jones, Pepperjam Network Source: http://www.onlinemarketingconnect.com/pepperjam/2010/02/online-advertising/
  • 3. Why Online Video’s Unprecedented Surge?
    • 2008 Annual Views Per User: 101
    • 2009 Annual Views Per User: 187
    • 2009 saw 33.2 billion views of online videos.
    2010 Leveraging Online Video Source: http://www.reelseo.com/online-video-unprecedented-surge-2009/
  • 4. Why Online Video’s Unprecedented Surge?
    • YouTube more than 3.5 billion inquiries a month
    • YouTube doubled it’s views in 2009
      • From 6.3 billion (‘08) to 13.2 billion (‘09)
    • YouTube 2 nd ranking search engine to date
    2010 Leveraging Online Video Source: http://www.reelseo.com/online-video-unprecedented-surge-2009/
  • 5. Why Online Video’s Unprecedented Surge?
    • The average Hulu viewer watched 21.1 videos, totaling 2.1 hours of videos per viewer.
    2010 Leveraging Online Video Source: http://www.reelseo.com/online-video-unprecedented-surge-2009/
  • 6. Why Online Video’s Unprecedented Surge?
    • More outlets and accessibility
      • Smartphone's/mobile
    • Creating video is easier
      • User-Generated content
    • Bad Economy
      • More time at home
    2010 Leveraging Online Video Source: http://www.reelseo.com/online-video-unprecedented-surge-2009/
  • 7. 2010 Leveraging Online Video Source: http://www.marketingcharts.com/interactive/online-video-viewing-reaches-record-high-31b-11573/comscore-top-us-online-video-content-properties-videos-viewed-november-2009jpg/
  • 8. 2010 Leveraging Online Video Source: http://www.societyofdigitalagencies.org/page/digital-marketing-outlook
  • 9. =More On Site 2010 Leveraging Online Video Source: http://www.societyofdigitalagencies.org/page/digital-marketing-outlook
  • 10. SEO & VIDEO Source: http://www.reelseo.com/seo-for-video/
  • 11. SEO & VIDEO Instant Distribution
  • 12.
    • YouTube, Google Video, Yahoo Video, MSN Video, AOL Video, MetaCafé, Vimeo, Revver Dailymotion, 12seconds, Blip.tv, Veoh, Viddler
    • Branding vs. Personalization on video players?
      • Ex: Vimeo vs. Blip
    •   Simplifying Distribution & Analytics
      • http:// tubemogul.com /
      • http://trafficgeyser.com/
      • Abusing sites: permission denied!
    VIDEO CHANNELS Video Channels
  • 13.
    • SEO Sites:
      • http://www.reelseo.com/
      • http://technorati.com/
      • http://twitter.com/markrrobertson
      • http://willvideoforfood.com/
      • http://www.reelseo.com/seo-for-video/
    • Google Blog: http://googlewebmastercentral.blogspot.com/
    • Society of Digital Agencies: 2010 Digital Outlook
    • Trends: http://corp.visiblemeasures.com/trends/
    • Small Business: Sunny Gault//Upcoming Workshop "Create & Distribute Professional Internet Video”
    RESOURCES Resource Sites
  • 14. Thank You. Thank You. Panelists: Tino Sladavic [email_address] Chris Karcher chris@emota.com Joe Russo joe@23dfilms.com Sunny Gault sunny@sunnygault.com Moderator: Bekah Christie [email_address] Link to additional websites mentioned from the panel

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