Leveraging Online Video

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Online video is a fundamental part of the web experience for consumers. This PPT tied into a panel discussion, "Leveraging Online Video", moderated by Bekah Christie, coordinated by the San Diego Ad Club. The following items were discussed:
* Understanding the value of online video in the marketplace
* Technology and creating cost effective video
* Conversion and SEO
* Innovative ways video is being produced
* 5 things you need to know about online video in 2010
Panelists included: Sunny Gault (Host/Producer), Chris Karcher (Emota), Joe Russo (23DFilms) and Tino Sladavic (Shilo).

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Leveraging Online Video

  1. 1. Leveraging Online Video
  2. 2. Leveraging Online Video “ Let’s face it…video is the most powerful form of online advertising for communicating brand and communicating utility.” -Kris Jones, Pepperjam Network Source: http://www.onlinemarketingconnect.com/pepperjam/2010/02/online-advertising/
  3. 3. Why Online Video’s Unprecedented Surge? <ul><li>2008 Annual Views Per User: 101 </li></ul><ul><li>2009 Annual Views Per User: 187 </li></ul><ul><li>2009 saw 33.2 billion views of online videos. </li></ul>2010 Leveraging Online Video Source: http://www.reelseo.com/online-video-unprecedented-surge-2009/
  4. 4. Why Online Video’s Unprecedented Surge? <ul><li>YouTube more than 3.5 billion inquiries a month </li></ul><ul><li>YouTube doubled it’s views in 2009 </li></ul><ul><ul><li>From 6.3 billion (‘08) to 13.2 billion (‘09) </li></ul></ul><ul><li>YouTube 2 nd ranking search engine to date </li></ul>2010 Leveraging Online Video Source: http://www.reelseo.com/online-video-unprecedented-surge-2009/
  5. 5. Why Online Video’s Unprecedented Surge? <ul><li>The average Hulu viewer watched 21.1 videos, totaling 2.1 hours of videos per viewer. </li></ul>2010 Leveraging Online Video Source: http://www.reelseo.com/online-video-unprecedented-surge-2009/
  6. 6. Why Online Video’s Unprecedented Surge? <ul><li>More outlets and accessibility </li></ul><ul><ul><li>Smartphone's/mobile </li></ul></ul><ul><li>Creating video is easier </li></ul><ul><ul><li>User-Generated content </li></ul></ul><ul><li>Bad Economy </li></ul><ul><ul><li>More time at home </li></ul></ul>2010 Leveraging Online Video Source: http://www.reelseo.com/online-video-unprecedented-surge-2009/
  7. 7. 2010 Leveraging Online Video Source: http://www.marketingcharts.com/interactive/online-video-viewing-reaches-record-high-31b-11573/comscore-top-us-online-video-content-properties-videos-viewed-november-2009jpg/
  8. 8. 2010 Leveraging Online Video Source: http://www.societyofdigitalagencies.org/page/digital-marketing-outlook
  9. 9. =More On Site 2010 Leveraging Online Video Source: http://www.societyofdigitalagencies.org/page/digital-marketing-outlook
  10. 10. SEO & VIDEO Source: http://www.reelseo.com/seo-for-video/
  11. 11. SEO & VIDEO Instant Distribution
  12. 12. <ul><li>YouTube, Google Video, Yahoo Video, MSN Video, AOL Video, MetaCafé, Vimeo, Revver Dailymotion, 12seconds, Blip.tv, Veoh, Viddler </li></ul><ul><li>Branding vs. Personalization on video players? </li></ul><ul><ul><li>Ex: Vimeo vs. Blip </li></ul></ul><ul><li>  Simplifying Distribution & Analytics </li></ul><ul><ul><li>http:// tubemogul.com / </li></ul></ul><ul><ul><li>http://trafficgeyser.com/ </li></ul></ul><ul><ul><li>Abusing sites: permission denied! </li></ul></ul>VIDEO CHANNELS Video Channels
  13. 13. <ul><li>SEO Sites: </li></ul><ul><ul><li>http://www.reelseo.com/ </li></ul></ul><ul><ul><li>http://technorati.com/ </li></ul></ul><ul><ul><li>http://twitter.com/markrrobertson </li></ul></ul><ul><ul><li>http://willvideoforfood.com/ </li></ul></ul><ul><ul><li>http://www.reelseo.com/seo-for-video/ </li></ul></ul><ul><li>Google Blog: http://googlewebmastercentral.blogspot.com/ </li></ul><ul><li>Society of Digital Agencies: 2010 Digital Outlook </li></ul><ul><li>Trends: http://corp.visiblemeasures.com/trends/ </li></ul><ul><li>Small Business: Sunny Gault//Upcoming Workshop &quot;Create & Distribute Professional Internet Video” </li></ul>RESOURCES Resource Sites
  14. 14. Thank You. Thank You. Panelists: Tino Sladavic [email_address] Chris Karcher chris@emota.com Joe Russo joe@23dfilms.com Sunny Gault sunny@sunnygault.com Moderator: Bekah Christie [email_address] Link to additional websites mentioned from the panel

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