Online video is a fundamental part of the web experience for consumers. This PPT tied into a panel discussion, "Leveraging Online Video", moderated by Bekah Christie, coordinated by the San Diego Ad Club. The following items were discussed:
* Understanding the value of online video in the marketplace
* Technology and creating cost effective video
* Conversion and SEO
* Innovative ways video is being produced
* 5 things you need to know about online video in 2010
Panelists included: Sunny Gault (Host/Producer), Chris Karcher (Emota), Joe Russo (23DFilms) and Tino Sladavic (Shilo).