How To Create Online Video Buzz 2


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How to create online video buzz for your business - Part 2. This was a PPT for a session I did with Mel Gordon from gWave that focused on online video and how to make it simple and cost-effective.

Source: I want to recognize for being a great resource to confirm and expound upon my material.

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How To Create Online Video Buzz 2

  1. 1. How to Create Online Video Buzz for Your Business – Part 2 <ul><li>Bekah Christie Producer </li></ul>
  2. 2. <ul><li>Who is Christie Media & Emota? </li></ul><ul><li>How can you leverage video? </li></ul><ul><li>Programs and cameras; how simple is it? </li></ul><ul><li>Video hosting sites/channels, what’s out there, what to use? </li></ul>Contents
  3. 3. <ul><ul><li>Online video production for small to mid-size businesses </li></ul></ul><ul><ul><li>Studios, Ad Agencies, Marketing Directors </li></ul></ul><ul><ul><li>Motion graphics and Video production for high-end fashion and entertainment brands </li></ul></ul><ul><ul><li>Larger Digital Agencies, Marketing Directors </li></ul></ul>` Who is Christie Media & Emota?
  4. 4. SD Beer Week: Web Homepage
  5. 5. Levi Strauss: Facebook Page
  6. 6. <ul><li>What options do smaller budget clients have? </li></ul><ul><li>Simple video vs. extensive video production </li></ul><ul><li>How are they both effective? </li></ul>How can you leverage video?
  7. 7. Simple Video Ex: Dux College
  8. 8. Barefoot Exec: Video Blog
  9. 9. <ul><li>Mac Web Cam (comes w/computer) </li></ul><ul><ul><li>Not HD, Internal Mic </li></ul></ul><ul><li>Flip Cam starting off at $150 </li></ul><ul><ul><li>HD, No Mic Plug-In </li></ul></ul><ul><li>Kodak Zi8 starting off at $150 </li></ul><ul><ul><li>HD, Mic Plug-In </li></ul></ul><ul><li>Extremely Cost Effective: </li></ul><ul><ul><li>Still Camera at home that also does video </li></ul></ul>Cameras
  10. 10. <ul><li>Extremely important </li></ul><ul><li>Example of poor lighting </li></ul><ul><ul><li>Backlight or window backgrounds </li></ul></ul><ul><li>Tips on best, yet simple lighting schemes </li></ul><ul><li>Home Depot, Target, Wal-Mart </li></ul>Lighting
  11. 11. <ul><li>Extremely important </li></ul><ul><li>Poor audio: Be aware… </li></ul><ul><ul><li>Tile floors or empty rooms (echo!) </li></ul></ul><ul><ul><li>Clothing covering mic </li></ul></ul><ul><li>Tips on best, yet simple audio equipment </li></ul><ul><ul><li>Lavs, $20, show example </li></ul></ul><ul><ul><li>Built-In Mics </li></ul></ul><ul><li>Best Buy, Target, Wal-Mart, Craigslist </li></ul>Audio
  12. 12. Audio Wireless Lavalier Mic
  13. 13. <ul><li>Tripod </li></ul><ul><li>Ear Phones </li></ul><ul><li>External microphone jack </li></ul><ul><li>HD is not required for web but it’s nice </li></ul>Additional Items
  14. 14. <ul><li>Free software is fine </li></ul><ul><ul><li>Mac iMovie </li></ul></ul><ul><ul><li>Windows Movie Maker </li></ul></ul><ul><li>Advanced </li></ul><ul><ul><li>Final Cut Pro </li></ul></ul><ul><ul><li>Adobe </li></ul></ul><ul><ul><li>Avid </li></ul></ul><ul><li>Time consuming </li></ul>Editing
  15. 15. <ul><li>.WMV –Windows format for the web </li></ul><ul><li>.MOV –Apple format for iTunes and the web </li></ul><ul><li>.M4V –Apple format for iTunes, iPods and iPhones </li></ul><ul><li>Flash –Most compatible - use for all web posting! </li></ul><ul><li>Video Channels will convert format for you if you upload one of these, must read details. </li></ul>Technical Video Formats
  16. 16. <ul><li>YouTube, Google Video, Yahoo Video, MSN Video, AOL Video, MetaCafé, Vimeo, Revver Dailymotion, 12seconds,, Veoh, Viddler </li></ul><ul><li>Branding vs. Personalization on video players? </li></ul><ul><ul><li>Ex: Vimeo vs. Blip </li></ul></ul><ul><li> Simplifying Distribution & Analytics </li></ul><ul><ul><li>http:// / </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li>Abusing sites: permission denied! </li></ul></ul>Video Channels
  17. 17. Instant Distribution
  18. 18. SEO & VIDEO Factors that contribute to you rankingsS SEO & Video
  19. 19. <ul><li>Keyword Tags: </li></ul><ul><ul><li>”Google Keyword Tool ” </li></ul></ul><ul><li>YouTube subtitles: </li></ul><ul><ul><li>Hearing Impaired </li></ul></ul>SEO & Video
  20. 20. <ul><li>Resource Sites: </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li>Google Blog: </li></ul></ul>SEO Resource Sites
  21. 21. Thank You. Bekah Christie Producer Christie Media/Emota cell: 619.871.5073 LinkedIn: Twitter:
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