Social Media Marketing  on MKTG6226 Rebekah McNeil March 14, 2011 &
 
<ul><li>Most common photo site of blogs </li></ul><ul><li>Photos do not necessarily generate a conversation on their own <...
 
<ul><li>MAIN STRENGTH: Search Engine Optimization </li></ul><ul><li>TACTICS for SMM Marketing: </li></ul><ul><li>Make comp...
 
MKTG6226 <ul><li>3 main ways of using YouTube for marketing </li></ul><ul><ul><li>Advertising - In-view ads, side panel ad...
MKTG6226 <ul><li>MAIN STRENGTH: Segmentation Targeting and Shareability </li></ul><ul><li>Can entertain, teach, inform, mo...
http://www.youtube.com/watch?v=hLiSg91jN3g
A look at a case….
 
<ul><li>1150 graduate students </li></ul><ul><li>Total MBA tuition: $48-60K </li></ul><ul><li>Economist ranks 7 th  in Nor...
 
 
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SMM with YouTube and Flickr

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SMM with YouTube and Flickr

  1. 1. Social Media Marketing on MKTG6226 Rebekah McNeil March 14, 2011 &
  2. 3. <ul><li>Most common photo site of blogs </li></ul><ul><li>Photos do not necessarily generate a conversation on their own </li></ul><ul><li>Direct promotion is against Flickr policy makes “burying” promotion the task </li></ul>SMM
  3. 5. <ul><li>MAIN STRENGTH: Search Engine Optimization </li></ul><ul><li>TACTICS for SMM Marketing: </li></ul><ul><li>Make company website Flickr name </li></ul><ul><li>Send to Flickr from website regularly </li></ul><ul><li>Have clear info for company in the Flickr profile, slideshow info, and in captions </li></ul><ul><li>Categorize photo streams in a way that flows and gives more company/product info </li></ul><ul><li>Create a group, organized around something that will generate interaction </li></ul>SMM
  4. 7. MKTG6226 <ul><li>3 main ways of using YouTube for marketing </li></ul><ul><ul><li>Advertising - In-view ads, side panel ads based on search, ads based on category, Featured Area </li></ul></ul><ul><ul><li>Self promotion – Musicians, “Gurus” </li></ul></ul><ul><ul><li>Brand Promotion </li></ul></ul>
  5. 8. MKTG6226 <ul><li>MAIN STRENGTH: Segmentation Targeting and Shareability </li></ul><ul><li>Can entertain, teach, inform, motivate </li></ul><ul><li>Because it often provides message along with video, it naturally starts conversations </li></ul><ul><li>Channel make following a user easier, cross referencing videos and creating discourse </li></ul><ul><li>Gives a brand multi-dimensionality </li></ul><ul><li>Videos come up and follow same trending as Google-searching </li></ul>
  6. 9. http://www.youtube.com/watch?v=hLiSg91jN3g
  7. 10. A look at a case….
  8. 12. <ul><li>1150 graduate students </li></ul><ul><li>Total MBA tuition: $48-60K </li></ul><ul><li>Economist ranks 7 th in North America and 10 th in the World; 1 st in Canada in by Financial Times and Forbes </li></ul><ul><li>78,000 graduate students </li></ul><ul><ul><li>(412K undergrad) </li></ul></ul><ul><li>Total MBA tuition (online): ~$25-30K </li></ul><ul><li>Makes no rankings lists </li></ul>
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