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John Kozak Creative Brief
John Kozak Creative Brief
John Kozak Creative Brief
John Kozak Creative Brief
John Kozak Creative Brief
John Kozak Creative Brief
John Kozak Creative Brief
John Kozak Creative Brief
John Kozak Creative Brief
John Kozak Creative Brief
John Kozak Creative Brief
John Kozak Creative Brief
John Kozak Creative Brief
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John Kozak Creative Brief

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On One Multimedia Productions Web Design Project

On One Multimedia Productions Web Design Project

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  • 1. John A. V. Kozak February 24, 2009 On One Multimedia Productions Website Design Project
  • 2. On One Multimedia Productions Table of Contents Pages 1 Project Description 1 2 Background 2 3 Audience 3 4 Objectives 4 5 Key Proposition 5 6 Key Response 6 7 Desired Brand Character 7 8 Mandatory Inclusions 8 Appendices 9-11 i
  • 3. Project Description Design a website which illustrates the skill and vision of On One Multimedia Productions. 1
  • 4. Background On One Multimedia Productions is a design firm dedicated to bringing audio and video solutions to music industry professionals. 2
  • 5. Audience Primary-Television and Radio industry executives, Multimedia professionals. Meet: Rolf Schmidt-Holtz Chief Executive of Sony Bertelsmann Music Group and Director of Sony Bertelsmann Music Group Born: August 31, 1948 Residence: New York, Germany Occupation: Chief Executive of Sony Bartelsmann Music Group and Director of Sony Bartelsmann Music Group Mr. Schmidt-Holtz continues to run Sony and their affiliates leading the market with exciting artists, and searching for innovative and exciting ways to bring their artists to the marketplace through different multimedia. Secondary-Bands and professional musicians. Meet: Mark Joseph Residence: St. Paul, Minnesota Occupation: Musician, Director MJG Productions Story: MJG Productions specializes in booking, promoting and managing of local, and regional artists of many different genres. MJG also organizes and implements both small and large-scale music events. As MJG Productions work with local and regional artists they are constantly looking for innovative ways to capture the excitement of their live experience. 3
  • 6. Objectives Clearly display On One Multimedia Productions’ vision and ability to incorporate with professional product. Provide interactive site establishing a high standard of excellence. 4
  • 7. Key Proposition When working with On One Multimedia Productions bands recieve a personalized experience that captures their live energy. 5
  • 8. Key Response At the end of 15 minutes of an interactive experience on the website, 5% of music professionals who visit the site should be able to understand the skill and benefits gained when working with On One Productions by hiring them for creative projects. At the end of 20 minutes of an interactive experience on the website, 20% of bands will be so excited and inspired to have On One Multimedia Productions involved with their next studio or live project, that they will ask for a sales referral. 6
  • 9. Desired Brand Character Edgy Innovative Captivating Live 7
  • 10. Mandatory Inclusions Logo Trademark and copyright of clients profiled in projects Phone numbers 8
  • 11. Appendix A: Inspiration Board 9
  • 12. Party Groovy Out of LIVE Sight In-tune 10
  • 13. Appendix B: Competitive Analysis 11

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