You Da Brand!
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You Da Brand!

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    You Da Brand! You Da Brand! Presentation Transcript

    • Personal Branding: Setting Yourself Apart in Action and Appearance   Ross Beitzel
    • A BRAND IS NOT A LOGO
    • A BRAND IS A COLLECTION OF PERCEPTIONS
    • BRANDS ARE BORN OF EXPERIENCE AND REFLECT REPUTATION
    • PSYCHOLOGICAL AND EMOTIONAL ATTACHMENT
    • BUT THESE ARE CONSUMER BRANDS NOT PEOPLE
    • PERSONAL BRANDS ALLOW INDIVIDUALS TO DIFFERENTIATE THEMSELVES BY CONSITANTLY ARTICULATING AND LEVERAGING THEIR UNIQUE BENEFIT AND VALUE
    • EVEN IF YOU ARE NOT BRANDING YOURSELF, YOU CAN BE CERTAIN OTHERS ARE DOING IT FOR YOU
    • Posi&ve  Trait  Associa&ons   •  •  •  •  •  •  •  Dependable   Knowledgeable   Funny   Organized   Helpful   Compassionate   Persistent  
    • Nega&ve  Trait  Associa&ons   •  •  •  •  •  •  Late   Unreliable   Moody   Rude   Dishonest   Manipula&ve  
    • Brands are built on what people are saying about you, not what you’re saying about yourself. - Guy Kawasaki
    • Personal Brand Trifecta Know Yourself Be Yourself Sell Yourself
    • Know Yourself
    • Step 1: Know Yourself Quest Ask Question
    • The 5 Question Business Card 1.  What  makes  you  remarkable?   3.  What  do  you  value?   2.    What  are  you  passionate  about?   4.  What  mo&vates  you?   5.  What  are  your  goals?  
    • Be Yourself
    • Step 2. Be Yourself Be Diligent Be Conscious Be Consistent Be Purposeful Be Authentic
    • I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.          – Maya Angelou
    • The Self-Promoter’s Social Media Presence Communication Style Appearance ToolBox
    • Social Media Branding Strategy! 1.  Know  Your  Goals   –  Social  Media  is  a  Tool   –  Brand  Understanding   –  Understanding  of  Mission   2.  Become  Familiar   –  –  –  PlaTorms   Current  Conversa&on   Let  Research  Lead  Ac&on   3.  Develop  a  Strategy   –  –  Collabora&ve  Process   Ask  Ques&ons   •  •  •  •  Who  is  the  Audience?   What  Technologies  Will  We  Use?   How  OVen  Will  We  Update?   Who  Will  Take  Charge?   4.  Know  the  Risks   5.  Develop  Policy   –  Freedom  vs.  Control   6.  Collaborate   –  –  Iden&fy  and  Connect  With   Partners   Shared  Experiences   7.  Educate   –  Train  Those  Represen&ng   8.  Implement   9.  Assess   –  –  How  Receiving  Informa&on   How  Using  Informa&on  
    • Back to the Business Card Your  Logo  Here   Your  Name  Here   Social  Media   Informa&on  Here  
    • The Self-Promoter’s Application Materials Social Media Presence Interview Skills Communication Style Appearance ToolBox
    • Application Materials
    • Personal Brand Trifecta Know Yourself Be Yourself Sell Yourself
    • Be True To Your HEART
    • Questions? r.beitzel@tcu.edu Thanks for coming! Acknowledgements: Kristen Andersen + Associates BrandYou