Social Branding	<br />Defining Yourself and Your Organization Through Social Media<br />
Presentation Goals<br />Describe Characteristics Social Media<br />Define “Branding”<br />Outline Social Branding Strategy...
What is a “Brand”<br />Emergence of the term<br />Psychological and Emotional Attachment<br />Relates to Organizations and...
What Words Come To Mind?<br />
What Words Come To Mind?<br />
What Words Come To Mind?<br />
What Words Come To Mind?<br />
Social Media Branding Strategy<br />Know Your Goals<br />Social Media is a Tool<br />Brand Understanding<br />Understandin...
Social Media Best Practices<br />Utilize “Mash-Ups”<br />Facebook<br />Twitter<br />Assessment<br />Facebook Page Updates<...
AU Spring Leadership Conference 2011
AU Spring Leadership Conference 2011
AU Spring Leadership Conference 2011
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AU Spring Leadership Conference 2011

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Transcript of "AU Spring Leadership Conference 2011"

  1. 1. Social Branding <br />Defining Yourself and Your Organization Through Social Media<br />
  2. 2. Presentation Goals<br />Describe Characteristics Social Media<br />Define “Branding”<br />Outline Social Branding Strategy<br />Best Practices For Social Media Usage<br />
  3. 3. Characteristics of Social Media<br />Participation<br />Those who speak up, 3x more likely to be ENGAGED<br />Connection<br />Shared Experiences<br />Delivery of Information vs. Discovery<br />Openness<br />Community <br />Reinforce (not Create) Brand Image<br />
  4. 4. What is a “Brand”<br />Emergence of the term<br />Psychological and Emotional Attachment<br />Relates to Organizations and People<br />
  5. 5. What Words Come To Mind?<br />
  6. 6. What Words Come To Mind?<br />
  7. 7. What Words Come To Mind?<br />
  8. 8. What Words Come To Mind?<br />
  9. 9. Social Media Branding Strategy<br />Know Your Goals<br />Social Media is a Tool<br />Brand Understanding<br />Understanding of Mission<br />Become Familiar<br />Platforms<br />Current Conversation<br />Let Research Lead Action<br />Develop a Strategy<br />Collaborative Process<br />Ask Questions<br />Who is the Audience?<br />What Technologies Will We Use?<br />How Often Will We Update?<br />Who Will Take Charge?<br />Know the Risks<br />Develop Policy<br />Freedom vs. Control<br />Collaborate<br />Identify and Connect With Partners<br />Shared Experiences<br />Educate<br />Train Those Representing<br />Implement<br />Assess<br />How Receiving Information<br />How Using Information<br />
  10. 10. Social Media Best Practices<br />Utilize “Mash-Ups”<br />Facebook<br />Twitter<br />Assessment<br />Facebook Page Updates<br />BackTweets<br />Viral Marketing<br />Add To The Discussion<br />Become The Expert<br />Resources<br />Policy Formation<br />TweetDeck<br />TwitterFall<br />Mashable<br />

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