P4 L Presentation 09012011

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  • 1. • Website Production - New Websites and Remodels• Search Engine Optimization (SEO) - Better Rankings on Google, MSN, Yahoo, Bing etc. • Social Media Platform Creation - Facebook, LinkedIn, Twitter • Video Optimization - Take Your Video and Show it to The World • Web Analytics - Track The Health of Your Website • Pay Per Click (PPC) - Paying for Clicks from Google
  • 2. Leveraging the Power of the Internet By Bradley Eisner
  • 3. Are You Using Purpose-Driven Pages?• Identify the purpose of the page. – Get a call? – Get an e-mail? – Get information about user? – What do you want them to do? – Where do you want them to go?
  • 4. Have You Identified Your User?• What is the demographic? – Commonly-used demographics include race, age, income, disabilities, mobility (in terms of travel time to work or number of vehicles available), educational attainment, home ownership, employment status, and even location• What is the geographic? – Think dart board...• What is the psychographic? – Commonly-used psychographic attributes include activities, interests and opinions.
  • 5. What Design and Functionality Should We Consider?• Colors – Primary and Secondary• Shapes• Look and Feel – i.e. Clean, Modern, Bright, Basic, etc.• Functionality – i.e. Photo Galleries, FAQ Module, Quiz Module, Search Module, Shopping Cart, etc. FACT: If your landing page takes more than 7 seconds to load – most visitors will abandon the site and create a higher “Bounce” rate.
  • 6. Things to Avoid LOOK HERE HAVING A BRAIN CONFUSED ANURISM YET? LOOK HERE LOOK HERELOOK HERE Minimize Distractions LOOK HERE WHAT’S THIS? ARE YOU LOOK HERE DISTRACTED LOOK HERE
  • 7. Minimize Distractions• Do not distract your visitors• Remove any images or text that can divert the user from the goal of the page• Minimize links (especially external) that can steer the user away from the page
  • 8. Am I Working My Calls To Action Properly?• Call Now• Email Here• Click to Download• For More Information . . .• Come See Our New Showroom• Check Out Our HUGE Selection …
  • 9. Do I Have Good Content?• Content is King• Always write with the human in mind• Use keywords that people would use to land on your page• Spread your ideas out over a number of pages and be specific but vague FACT: "Once searchers arrive on your landing pages, you have 13.2 seconds to convince visitors that they are on the right site.”
  • 10. Clearly defined logoClear call to actionClean and well thought out layoutGreat colorsOrganized WIFM (What’s in it for me?)Clear and easy call to action
  • 11. Websites
  • 12. SEOSearch Engine Optimization
  • 13. Which Search Engine is King? Search Engine Market Share 2008
  • 14. Search Engine OptimizationConstruction Companyin Sonoma Pest Services Sonoma County