The Future Of Television

TV
being practical:
The Future of Television
From idiot box – to an smart digital screen
16, June 2010
pj | pj@beingpractical.com | www.beingpractical.com

Being Practical: Television – History of Innovation (till now)
B&W
Color TV
Flat TV
LCD TV
LED TVs
Innovation, centered majorly around hardware by manufacturers
Hardware: From Television set to LED TVs in 50 Years+
TV Programming – Antenna, Cable, Satellite, IPTV
External Programming – VCR, VCD, DVD, Blue Ray
www.beingpractical.com pj@beingpractical.com
copyright: beingpractical.com

Being Practical: But what next?
But television isfast losing its grip on consumers mind and there is an fast shift and change of focus for the generation that was earlier hooked up on to it!
For television industry some of this trends are disturbing!

Being Practical: Trends in today’s World!
Volume of web content & video content produced online
Level of innovation on web programming v/s television
In matured web markets, time spent by users on internet devices
In developing markets, time spent by matured users on internet devices
Users wanting to stay connected. Always!
As a result, Advertiser interest to spend on Digital Media is shooting up!

Being Practical: Trends in today’s World!
In mature web geographies like United States, the consumer interest for television media is going down.
Same trend in advanced web users in other parts of world like UK, India, South Africa, Singapore as well.
Technology adopters have fast moved towards adopting and disposing trends associated with web at much faster rate than ever before.
future of TV?

Being Practical: The Digital Divide
So people would start to spend too much time on computer devices and staying connected to web most of the time!
Who stands to Gain or Lose?
Leading Desktop & Laptop Manufacturers
WIN
Apple, HP, Lenovo, Acer, Dell, Sony, etc
PROBABLY THE DIGITAL DIVIDE HAS ALREADY STARTED!
Television Manufacturers
LOSE
Samsung, LG, Panasonic, Toshiba, Sharp, Philips, Sony, etc

Being Practical: The Digital Divide
But do not misinterpret the digital divide as between Computer Manufacturers & Television Manufacturers!
the actual Digital Divide is between:
Devices Connected to the Web
v/s
Devices Not Connected to the Web

Being Practical: But what actually is the concern?
But should the television industry be worried?NOT REALLY RIGHT NOW!
% of people hooked on to the Internet (<0.1%)
So why should this < 0.1% population be a huge concern for Television Industry?
Answer:
They’re Technology Adopters
% of people hooked on to the Television

Being Practical: But what actually is the concern?
But if things don’t change very soon?This happen in next 5-7 years!
% of people hooked on to the Internet (>15%)
Because:
Technology is adopted today at amuch faster pace than it was ever before.
% of people hooked on to the Television

Being Practical: So is this the end?
So is it the end of Television in near future?
TV
TV will be forced to RIP?
Answer:
NO!
Television is a multi-billion dollar industry and existing players will not let it die, but instead fast innovate and adapt to the consumer trends & interests.

Being Practical: What will the innovation be all about?
user
tv
connectivity
personalize
Innovation!
However, this time focus of innovation will not be hardware. It will be user. TV of Future = User+TV Programming +Connectivity+Personalize

Being Practical: Is this the next?
So, who is leading the way – Google TV or Apple TV?
or
Both Google and Apple have started on the right note.
These are the first steps towards evolution of next generation Television. The future is big.Actually much BIG!
Note that Google & Apple are still external players to the world of Television media. The race for innovation heats up when existing biggies like Sony, Samsung, LG, Panasonic, and others jump in.

Being Practical: The Future TV
Future Trend #1:
1
Connectivity& Identity

#1: Connectivity& Identity
Look, I’m connected!
3G
4G
RJ45
Televisions would have been the last candidates wanting to get connected to Web. But this shall happen soon!
From Wi-Fi, WiMax, 3G, 4G and even RJ 45,expect Televisions to get all sort of connectivity options!

#1: Connectivity& Identity
And I too have an identity. Finally!
Television will have its own identity – just like the MAC Address any computing device has. Or probably an TV address that would be unique!
TV’s will get an MAC Address or TV address, an IP, any identity in present world you would want to associate with a connected device!

Future Trend #2:
2
Personalized Streaming

#2: Personalized Streaming
CNN / Morning News / 8:00 AM to 9:00 AM
Fox / News / 9:00 AM to 9:30 AM
MTV, Music Mania 9:30 AM to 11:30 AM
CNN / Talk Show / 11:30 AM to 11:45 AM
BBC / Sports Update / 11:45 AM to 12:00 PM
ESPN / Soccer / 12:00 PM to 1:00 PM
ESPN / Cricket / 1:00 PM to 4:00 PM
NatGeo / Wild Africa / 4:00 PM to 5:00 PM
User
MTV, Music Mania 5:00 PM to 7:00 PM
Sends to his TV Device
BBC / Current Affairs / 7PM to 7:15PM
Blackout: Out for Drive with Friends
HBO / Iron Man / 10PM to 12:30AM
Create TV Streams over the web!

#2: Personalized Streaming
Users, over the web will be able to create a list of preferences for time-slots and television shows available for themselves!
User would link his onlinetelevision synchronizationaccount with the television devices he owns. So when user switches on the TV, he sees his own TV stream!
Users can create TV Stream of any list of programs available live, recorded or those broadcasted prior by channels!
An TV Streamcan be also synced up in parallel with user’s calendar (from Google, iPhone, or Outlook, or any other) and can be edited in real time.

Future Trend #6:
3
You will not just watch TV on TV! You will watch Web!

#3: Watch WEB on TV
Google TV is the first step in this direction, but there will be much more.
Your TV Stream will contain lots more like YouTube videos, Flickr Photos, Facebook Updates, Tweets, CNN news, Slideshare presentations, and so on.
Even updates from your blog on Wordpress!

#3: Watch WEB on TV
Evolution of Personalized TV Streams!
So, you can stream any website content in your TV Stream!
Over a period of time, standards like RSS or XML will evolvethat would allow large as well small publishers and bloggers to publish to TV Streams.
Users will just have to add the feeds to their TV Stream,
Large publishers will create content or standards that will maximize experience and interactivity through your TV Stream!

Future Trend #3:
4
You own up your TV Stream

#4: You own your TV Stream
Me
& My TV Stream
My Dad
& His TV Stream
My Mom
& Her TV Stream
My Bro
& His TV Stream

#4: You own your TV Stream
I Love My TV Stream
I have three TV Streams – General, Music & Movies
Sshhh.. Fourth one is private! Its password protected.
Remote Control:
Like channels - I need buttons to flip through the TV streams
Me
& My TV Stream

Future Trend #4:
5
Wherever you go, you carry your TV along!

#5: Carry your TV along with you!
No, Not really that you carry the TV wherever you go.
Wherever you go – Home, Hotel, Office and have a TV in front of you, all you do is that you simply login to your TV Stream!
So you don’t carry TV anywhere, you access your TV Stream from TV Device

#5: Carry your TV along with you!
Watch your OWN TV STREAM where ever you Go!
Login to your own TV Stream!
TV
@
Home
TV
@
Office
TV
@
Friend’s
TV
@
Hotel
Me at Home
Me at Office
Me at Friend’s Place
Me on a Vacation

Future Trend #5:
6
You will not require TV to watch TV!

#6: Watch TV without the TV
Any device capable of reading the TV Streams will let you watch a TV.
Essentially you don’t require a TV to watch Television!
Now you require a TV Device!
Oh! Do I have to buy another device?

#6: Watch TV without the TV
And any ‘connected device’ can act as a TV device, just like:
A TV itself Computer iPhone/iPod iPad Kindle Mobile Phone
Over a period of time, Web Standards for TV Stream will develop.They will be fast adopted by existing devices through applications.!

Future Trend #7:
7
The Big Disruptions:Viewership, Content Producers, Advertisers and Social Influences

#7: The Big Disruption for Viewership
Television Channels
Web Publishers
v/s
Television Channels will compete with every Web Publisher that is capable of
publishing content to the TV stream.
Television Channels will focus more on web production of its content and provide greater interactivity than ever before
Television shows will be created, produced and never archived as they will be available on-demand always. Each channel will have in two mode access – regular telecast or through official TV streams from the Web

#7: The Big Disruption for Content Producers
For Content Producers
Any one, any user or any entity can launch its own content in various media formats (video, pictures, text, etc) that can be published to user’s TV Stream
Content owners or production houses can run their programs through existing television channels or enable plugging their content to TV Stream.
The cost to launch a Television Channel over web that can be plugged in to a TV Stream will be significantly lower than costs involved in launching a satellite channel today.

#7: The Big Disruption on Social Influences
Say on Social Networks
Some TV Streams might be public, allowing users to share their TV Streams with their friends on Social Networks like Facebook
User’s friends will influence and also recommend programs or TV streams for him or her which would be accepted or rejected. The power to choose what to see will be driven by user and his social influence circle.
Users will be able to share the feedbacks and rating various programs in TV Streams in real time across Social Networks which will encourage or discourage further viewing of such programs

#7: The Big Disruption on Advertising
Advertising Dynamics
Like Facebook allowing Fan Page advts today; Programs & TV channels will advertise for acceptance or recommendation of its programs at all levels or applications where users creates/updates/recommends TV streams for himself or for others!
Advertisers would pay higher amounts to those programs that have higher viewership within TV Streams. Otherwise too channels with higher demand will demand more advertiser money.
Interestingly , web publishers with higher acceptance for its content to user TV Streams will see additional source of revenue from advertisers beyond their website revenue. New advertiser platform(s) will help monetize these additional viewership for them!

Being Practical: Concluding Remarks!
~
Concluding Remarks!
TV will be an digital device – connected like any other!
Users will choose their programming on TV Streams and watch where they go!
Simple standards that allow content to be published to TV will evolve
Any connected device shall be able to provide TV experience.
Dynamics of Television Industry will change. Tremendously!

Thank You
Contact: pj@beingpractical.com
Note: All thoughts, concepts mentioned are made in personal capacity. The author has no affiliation with Television industry as of date or had prior.
All brands names mentioned are owned by respective owners.

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The Future Of Television

by P J on Jun 15, 2010

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The Future Of Television — Presentation Transcript