15 Steps towards building a Great Product!


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Want to build the next great product on lines of Facebook, Twitter, Quora and likes? Here are the 15 Steps towards Building a Great Product! #StartupKarma - shared for helping other startups! Follow me on Twitter @beingpractical or drop a note on pj (at) beingpractical.com

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15 Steps towards building a Great Product!

  1. 1. 15 Steps towardsBuilding a Great Product Best viewed along with the post on BeingPractical.com PJ | @beingpractical blood & sweat at @wishberg | gyan & rant at @beingpractical
  2. 2. Think: Building Products and marketing them. Want to build the next Facebook / Twitter or Quora ?
  3. 3. #0Think: Product does the Marketing
  4. 4. #0Remember: 2 Characteristics of a Great Product 1. High Virality 2. Strong Engagement
  5. 5. #1Think: What you are building?
  6. 6. #1Remember: Build your Product Statement 1. Define your product < 10 words. This is not your pitch! 2. Be grammatically correct. Include your product name. 3. Make no references to other startups!
  7. 7. #2Think: Vision
  8. 8. Vision Idea You can run out of ideas; but you can never run out of vision!If you have a vision, you will figure out 100s of ideas to reach there.
  9. 9. #2 Remember: Vision 1. Write down your vision for your startup!2. Does your product statement helps you achieve your vision?
  10. 10. #3Think: “Atomic Unit” of Product
  11. 11. Example: Tweet is atomic unit of Twitter
  12. 12. #3 Remember: Atomic Unit of your Product 1. You have to own the atomic unit of your product! 2. Your product cannot have more than one atomic unit.3. Product Statement & Vision has to be centered around this atomic unit
  13. 13. #4Think: Features
  14. 14. Build features around the ‘Atomic Unit’ of your product!
  15. 15. #4 Remember: For Features 1. Build features around the atomic unit of your product!2. Strip down all features not centered around the atomic unit.
  16. 16. #5Think: Engagement
  17. 17. ConversationsEngagement
  18. 18. #5Remember: For Engagement1. Drive Engagement around the Atomic Unit. 2. Be Innovative. Don’t force-fit. 3. Engagement should be measurable.
  19. 19. #6Think: Flexibility
  20. 20. Check Twitter’s Flexibility: Text Image Video Location Post Language
  21. 21. #6 Remember: For Flexibility 1. Give freedom to your user to play with your product.2. List down all formats in which a user can express the atomic unit.
  22. 22. #7Think: Distribution
  23. 23. On Site:Off Site: On Site Distribution Off Site Distribution
  24. 24. #7 Remember: For Distribution1. Center distribution around the Atomic Unit. 2. Allow on-site distribution.3. Don’t force fit social sharing in your product.
  25. 25. #8Think: Endorsements
  26. 26. Retweet: Follow Suggestions: Profile:Search Result:
  27. 27. #8 Remember: For Endorsements1. Build Endorsements in to your product. Always works! 2. Anything that is not context is spam.
  28. 28. #9Think: User Psychology Users don’t <3 your product!
  29. 29. They love the content on it!Create Content Share Content
  30. 30. #9 Remember: For User Psychology 1. Express Content in Atomic Unit of the Product 2. Creation of Content is valuable than Sharing of Content3. When user creates content on your product, he owns something on your site. That will keep him engaged.
  31. 31. #10Think: Content Dynamics
  32. 32. 1%Content Creators: 100% Content Consumers: 10% Content Curators:
  33. 33. #10 Remember: For Content Dynamics1. Great content is created by 1% users. Amplified by 10% users. 2. Your product goes viral when content on it goes viral.
  34. 34. #11Think: One Point of Discovery
  35. 35. That’s Me: Content: New Updates Start:Who isImportant here? What is happening?
  36. 36. #11 Remember: For One Point of Discovery1. Don’t build product around Design. Build design around Product. 2. Minimize Page Views. 75% tasks / actions through one screen.
  37. 37. #12Think: Privacy
  38. 38. this slide is intentionally left blank. that is privacy!
  39. 39. #13Think: MVP
  40. 40. Bing is equally good Google Drive probably search engine today, does all that what but not more valuable. Dropbox does. We did We did not shift from not move there! Google to Bing! Outlook has equal WhatsApp. Yay – it stopped us features compared to from use text messaging, Gmail. but not more Facebook Chat, Google Talk, valuable. We did not etc. Why? Its valuable! shift from Gmail MVP = More Valuable ProductMore Valuable Product Minimum Viable Product
  41. 41. #13 Remember: For MVP1. Build something of value to users, that will drive adoption of product. 2. Build for real users, not for early adopters.
  42. 42. #14Think: Growth
  43. 43. Twitter: Live Tweets at SXSWi ConferenceFacebook: Harvard. More Schools joined laterYouTube: Nike Advt went Viral Gmail: Google + Invites + Search Quora: Opened to Facebook Alumni Zynga: Facebook FeedsDropbox: Invite: Email + Facebook + TwitterBootstrap Growth on top of other networks
  44. 44. #14 Remember: For Growth1. Bootstrap initial growth on other successful / large networks. 2. Networks could be online or offline. Focus on only one.
  45. 45. #15Think: Shipping Fast
  46. 46. Ship a Imperfect Product. Its OK!
  47. 47. #15Remember: For Shipping Fast 1. Ship a imperfect product. Its OK! 2. Collect feedback and ship changes fast.
  48. 48. Have Ideas? Connect with me  @beingpractical pj@beingpractical.com www.beingpractical.com Thank You Want a copy of this presentation? Tweet to me @beingpractical or drop a email!